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INTRIJDLIEINE
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Startup T-Shirt makers
TEAM LYLE

Fur marketing management
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Price BDT 245 to SEID

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Strategic Locat...
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Strat...
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PHYSICAI E"lBEi!0E

Badge/ discount for contest winner/ lop buyer

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Sponsoring local cricket tournament. 

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Possible reach...
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BARIPIIS AMBASSADOR

Bringing campus ambassador
Policy to bring out:  CV...
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Bringing rivals on same floor

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Impact:  Extend reach...
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Launching female product

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Financial Marketing Affiliation
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High Promotional Cost Rival level :  High AIFBBDY 335...
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Plan l :  Remove Postering from plan. 
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Marketing plan for startup T-shirt company
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Marketing plan for startup T-shirt company

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Marketing plan for startup T-shirt company.

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Marketing plan for startup T-shirt company

  1. 1. l l nf the nverall incomes from garment expnrts
  2. 2. 5 0 /0 of the knitwear shipments
  3. 3. Fetched by ieilliiiit llii7l‘i: .il; T
  4. 4. INTRIJDLIEINE escaso cosuol Startup T-Shirt makers
  5. 5. TEAM LYLE Fur marketing management
  6. 6. usI: :n ronmzs FIVE runclzsu Buyers Puwer ' Suppliers Puwer HIGH MUDERATE Rivals HIGH Sllllstlilltfl . Entry Barriers HIGH LUV!
  7. 7. *fe: rVrT“r: r; W5. ‘ BEIEL -. ‘l'I' ll0l'i'IPE'I'I'I'0flS Market Position G G CBG Brands Market Share Popularity Marketing Mix G 5 g erssxr (5 <5 G <5
  8. 8. || custouumislsin —" - DURABILITY DESIGN FABRICS
  9. 9. l me E» ll} ll S
  10. 10. Ilnmnu —-——r' for you
  11. 11. || mica cnoun : PIIIlI"G Low Disposable Income Yuung Male (1535) Beck Generation-Y Receptive to Social Media twig School/ College goers Seeks comfort
  12. 12. | man cnourz IIIRSIGKIIVTI Medium Disposable Young Musician Income Hardcore Music/ Movie/ TV Show character fan Generation-Y Receptive to Social Media twig College/ Varsity goers
  13. 13. NS Non—profitable Small Event orga matmns organizers Price concerned Institutional Clubs Receptive to Social Media tools lnfluencer Socially concerned groups
  14. 14. || nimoniii: t —— GEM: l2[l—l4l] / ;: _‘°, ,:; .,, Design: ll]l] Pcs. / Design Oo. _ mg BSM: l4[l+ mm Design: 4D Pcs. / Design escoso ESM; |4|]+ 1 Design: As ordered
  15. 15. ‘"‘. ‘"‘ r f"'F". l. ';. r’ ‘J ‘ . escaso otiinxws‘ Price BDT 245 to SEID Price EDI 4ID to EEID Duality wise ZDD to 45D
  16. 16. ‘"‘. ‘"‘ r f"'F". l. ';. r’ ‘J ‘ . escaso otiinxws‘ Price BDT 245 to SEID Price EDI 4ID to EEID Duality wise ZDD to 45D
  17. 17. 1 ldP5li. liP: Tlli. lI)’r; %IiTD. i7TEIEI' SlHl"il Social Media: facebook Possible reach : Up to IDDK ll3#l E Tl3#2 Impact: Hitting the conscience 8 Encourage to buy Content: Duiz. Meme post , Discount offer. product content. Collaborate with local digital marketing firm
  18. 18. || iiiiiiiiiniiiii stiinmiv PIISTEIIIIE Zcolor Possible reach: ZDK Impact: Hitting the conscience. Strategic Location: University areas. Shahbag, New Market, Dld lown(lslampur), DESIGNED Ill! ‘ YDU. Dhanmondi R/ A, Dulshan R/ A, Banasree, Best dealofthe town Khilgaon, Shayamoli, Mohammadpur
  19. 19. || iiiiiiiiiniiiii stiinmiv STIBKEII Vehicle/ Lamp-post Possible reach : DDK Impact: Hitting the conscience. Strategic Location: University areas. Shahbag, New Market, Dld lown(lslampur), DESIGNED Ill! ‘ YDU. Dhanmondi R/ A, Dulshan R/ A, Banasree, Best dealofthe town Khilgaon, Shayamoli, Mohammadpur
  20. 20. “"**r "*‘*%“““'‘P Vifrf *%*? V’ r . .l. I . ' .5 q. PEOPLE Collaborate with New market 8 Uttara shops. Possible reach : lK+/ day Impact: Hitting the conscience 8 maximum attention to buy
  21. 21. “"**r "*‘*i%“““*'' Vifrs *%*? V.' r .5 a. I PHYSICAI E"lBEi!0E Badge/ discount for contest winner/ lop buyer Possible reach : ID / week Impact: Building loyalty
  22. 22. II mum smmv -21- Sponsoring local cricket tournament. Sponsoring local non-profit organization : EDRBIJ Possible reach : Depends on activity Impact: Buyers attention
  23. 23. if l. éil“1}: TFiil: :T l‘l. i‘7.i. °llT'illi3< BARIPIIS AMBASSADOR Bringing campus ambassador Policy to bring out: CV boosting Possible reach : Every university Impact: T|3#2's attention
  24. 24. || uiiic TERM riniiiiiiio ‘- I’-SIIIIT Ill] Bringing rivals on same floor Showing unique designs Impact: Extend reach by 2DD%
  25. 25. * v—w‘1» % yew v-v. xx- '—”*"*“'*Fr‘f '4 ‘J ‘ - “. I ; PBDBUGT lll‘. "EBSlF| Bll'I'l0i‘I Launching female product Launching Male accessories
  26. 26. II : ’.'l‘: .‘: .t: i‘. t: —-1' Financial Marketing Affiliation L L High Promotional Cost Rival level : High AIFBBDY 335"CI3I'3d- own factory fir §é fié 9 §é ‘a 9 §é §é Greater return on future Well planned Interest Segmentation B campaigning
  27. 27. ll l}lIl“TfI3<El“lEst' Wat" Plan l : Remove Postering from plan. Plan 2 : Decreasing SMM cost Plan 3 : SMM content change
  28. 28. la. l:‘7.%I‘Tl7ll Fllll GET P“ l ll IT l>g__¢; _g, iF _ _ , Annualfludget
  29. 29. II Instill men
  30. 30. i met Prolecleul

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