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Marketing Plan of Fruit Drinks/Juice in Bangladesh

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Marketing Plan of Fruit Drinks/Juice in Bangladesh

It covered up the whole scenario including Market Scenario, Market Size, and Market Trend. It also included some details including brand positioning, differentiation, machinery, sales forecasting technique, etc.

It covered up the whole scenario including Market Scenario, Market Size, and Market Trend. It also included some details including brand positioning, differentiation, machinery, sales forecasting technique, etc.

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Marketing Plan of Fruit Drinks/Juice in Bangladesh

  1. 1. Marketing Plan of FruitDrink
  2. 2. Business Opportunity 22% MARKETGROWTH annually 1500 CurrentMARKETSIZE Cr. annually
  3. 3. Businessthreats High Promotional Budget LowPriceOfferingFromCompanies With Quality issue Competitivemarket,localgiants areenteringintothemarket
  4. 4. THEobjective Creatingpull marketbynext year Capturing marketshareof 5.5%bytheendof theyear Expandthe business bythe nextyear Covering city potential& pocketmarket bynextyear
  5. 5. THEcontent MARKETsynopsis Big idea Implementation plan
  6. 6. Market SYNOPSIS
  7. 7. MARKETSHARE 60% 15% 10% 8% Others7%
  8. 8. MARKETpositioning Skiwisemarketcontribution Brandbuilding/Strong distribution/ tbtl Brandbuilding/tbtl Strong ruralcoverage/tbtl Strong ruralcoverage/tbtl
  9. 9. 250ml 55% 500ml 10% 1000ml 35% MARKETconsumption Skiwisemarketcontribution
  10. 10. productmoto
  11. 11. productmoto
  12. 12. /blɪs/
  13. 13. conversation Unique experience Made foryou unique taste
  14. 14. marketing mix
  15. 15. marketing mix
  16. 16. marketing mix
  17. 17. segmentation Demographic Age 0-5 6-15 16-23 24-40 40+ Education Primary School HighSchool College University Graduates SocialStatus UpperClass MiddleClass LowerMid SkilledW/C UnskilledW/C Unemployed Family Bachelor Honeymooners Parenthood Post-parenthood Dissolution LifeStage Teenager Single&Adult NewerFamily OlderFamily WellB/G SeniorAdults Retired Psychological Activities Work hobby Social event vacatio n entertainmen t Club member communit y shopping sports opinions themselves social politics business economics education products future culture
  18. 18. TgAnalysis
  19. 19. TgAnalysis
  20. 20. TgAnalysis
  21. 21. Brandroadmap promise story innovation Purchasemoment experience
  22. 22. MARKETINGobjective Creatingpull market Capturing marketshare Build Loyalconsumers community
  23. 23. Capturingmarketshare INCREASING OUTLETCOVERAGE Strategy AFFILIATE WITH B2B:PRIVATE LABELING
  24. 24. BuildLoyalconsumerscommunity FULLON DIGITALPROMOTION Strategy FULLONBTLCAMPAIGN
  25. 25. COMMUNICATIONROADMAP Alternative of fun/chilling item Creating awareness Buildloyal consumers community Leaderof drinks category ANDGOES ON..
  26. 26. Sales forecasting
  27. 27. SALES FORECASTING BIG3-85% PRAN SUBBRANDS-8% OTHERBRANDS-7%
  28. 28. SALES FORECASTING
  29. 29. SALES FORECASTING
  30. 30. SALES FORECASTING
  31. 31. SALES FORECASTING
  32. 32. PRODUCTION MACHINARIES
  33. 33. MACHINARIES
  34. 34. MACHINARIES
  35. 35. THE FUTURE
  36. 36. THE FUTURE
  37. 37. Marketing Plan of FruitDrink

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