Qualitative research is a method that is use to study of the human behavior, habits, culture, mentality, mind set, tendency, and others adjective of respondents.

1. Welcome To Our
Presentation
“The House of HRM”
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3. Presented by:
Name ID
1. Amrin H 112020101076
2. Md. Milon 112020101007
3. Trishna 112020101013
4. Anup Sikder 112020101055
5. Razia Sultana Lovely 1110201132
6. Nipa Khanam 111020101046
7. Amit Kumar Paul 112020101018
8. Naima Sultana 112020101076
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4. Name ID
9. Md. Ahsan Habib 103020101086
10. Amrin Jahan Mitu 112020101050
11. Yessmin Akter 093020101043
12. Jaya Saha 112020101025
13. Mukul Hossain 112020101051
14. Md. Juel Hossain 1120201010789
15. Md. Nafiul 112020101010
16. Chayan Chatterjee 112020101033
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5. Presented for:
Md. Nazrul Islam
Sr. Lecturer, Department of Business
Administration, Prime University
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6. Qualitative Research ?
• Qualitative research is a method that is use
to study of the human behavior, habits,
culture, mentality, mind set, tendency, and
others adjective of respondents.
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7. Qualitative Research ?
Qualitative research is also very useful for
product designers who want to make a
product that will be sell.
For Example- A product designers
making some ideas for a new product, he/she
might want to study people’s habits and
performance.
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Result Data
Of Of
QR QR
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11. Qualitative research
Shows
Behavior , Habits, Culture, Peach,
Economy ,Mentality, Mind set,
Tendency, Demand,
Want, and
others adjective of
respondents.
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12. Classification of Research Data:
Research Data
Secondary Data Primary Data
Qualitative Data Quantitative Data
Descriptive
Survey
Data
Observational
& other Data
Causal
Experimental
Data
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13. Qualitative Vs. Quantitative Research:-
Qualitative Research Quantitative Research
Objective To gain a qualitative
understanding of the
underlying reasons and
motivation
To Quantify the data &
generalize the results
from the sample to the
population of interest.
Sample Small number of non-
representative cases
Large number of
representative cases
Data Collection Unstructured Structured
Data Analysis Non-Statistical Statistical
Outcome Develop an initial
understanding
Reommend a final course
of action
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14. Qualitative Research Procedures:-
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15. Focus Groups:-
A focus group is a form of qualitative research in which a
group of people are asked about their perceptions,
opinions, beliefs, and attitudes, towards ,a product ,service
, concept, advertisement, idea or packaging.
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16. Characteristics of Focus Groups:-
Group Size : 8- 12
Group Composition : Homogeneous , Prescreened.
Physical Setting : Relaxed, informal atmosphere
Time Duration : 1-3 hours
Recording : Use of audiocassettes
and videotapes
: Observational, Interpersonal,
and communication skills of the
moderator.
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17. Depth Interview:-
Depth Interview is a research interviewing technique
used in situations where expert opinions are needed, or
to gather detailed information form customers or users of
competing products or services.
Depth interviews are used when, because of geography,
logistical issues or the sensitive or complex nature of the
topics to be explored, conducting focus group or face to
face interviews is either impractical or inappropriate.
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18. Definition of Projective
Techniques:-
An unstructured, indirect form of questioning that encourages
respondents to project their underlying motivations, beliefs,
attitudes or feelings regarding the issues of concern.
In projective techniques, respondents are asked to interpret the
behavior of others.
In interpreting the behavior of
others, respondents indirectly
project their own motivations,
beliefs, attitudes or feelings
into the situation.
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19. Word Association
In word Association, respondents are presented with a list
of words, one at a time, and asked to respond to each with
the first word that comes to mind. The words of interest ,
called test words, are interspersed throughout the list
which also contains some neutral or filler words to disguise
the purpose of the study. Responses are analyzed by
calculating.
1. The frequency with which any word is given as a
response.
2. The amount of time that elapses before a response is
given
3. The number of respondents who do not respond at all to
a test word within a reasonable period of time.
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20. Word Association (Cont.)
In this technique, a list of carefully selected stimulus words
or phrases related to the topic of research are read out, one
at a time, to a respondent.
The respondent is asked to respond
with the first word or phrase that
comes to his/her mind. The list
of words should contain a mixture
of test words and words.
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21. Completion Techniques:-
In sentence completion-, respondents are given
incomplete sentences and asked to complete them.
Generally, they are asked to use the first word or phrase
that comes to mind.
Automatic teller machine users are~~~~~~~~~~~~~~~~~.
Automatic teller machine may be convenient, but they~~~~.
My major concern about automatic teller machines is~~~~~
~~~~~~~~~~~.
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22. Completion Techniques:-
In Story completion, respondents are given
part of a story enough to direct attention to a
particular topic but not to hint at the ending.
They are required to give the conclusion in
their won words.
Example- Since Mr.Islam had received a large
commission by check just before leaving
home for a holiday trip, he wanted to deposit
it in an automatic teller machine, because----
---------,but his friend Mr. Sumon told him
that he should-----------because---------.
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23. Construction Techniques:-
With a picture Response, the respondents are
asked to describe a series of pictures of ordinary as well
as unusual events.
The respondent’s interpretation of the pictures gives
indications of that individual’s personality.
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»What is happening?
» Who are the people?
» Where is it?
» What is telling he?
» What will be happened ?

24. Cartoon Completion Test:-
In cartoon test, cartoon characters are shown in a specific
situation related to the problem. The respondents are
asked to indicate what one cartoon character might say in
response to the comments of another.
Cartoon tests are simpler to administer and analyze than
picture response techniques.
In the cartoon technique the respondent
is shown a comic-strip like cartoon with
two characters in a conversation. While
the speech of one character is shown in
his her balloon. The other balloon is
Empty. The respondent is asked to assume the role of the
other person and fill the empty balloon with a speech.
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25. Expressive Techniques:-
In Expressive techniques, respondents are presented
with a verbal or visual situation and asked to relate the
feelings and attitudes of other people to the situation.
Role Playing Respondents are asked to play the role or
assume the behavior of someone else.
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26. Expressive Techniques
Third-person technique the respondent is presented
with a verbal or visual situation and the respondent is
asked to relate the beliefs and attitudes of a third person
rather than directly expressing personal beliefs and
attitudes. This third person may be a friend, neighbor,
colleague, or a typical person.
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29. Thanks for Stay us!!!
&
See You Next….in the Best
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