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Learning Curves Tutorial
     By: Eric Gooden
Operations Management 345
     Dr. Tom Foster
Introduction to Learning Curves

       T.P. Wright first documented the idea of learning curves and its effect on

efficiency in the American aircraft industry in 1936. Wright found that there was a

pattern in the way that people learned; he found that per unit production time reduced at

an unvarying rate. Researchers took Wrights’ idea and expounded upon it during World

War II, where the emphasis was primarily on cost efficiency.

       Since World War II, the term learning curve has been expanded to other business

and non-business applications such management, distribution, team learning, health care,

investing, and even exercise. These more general applications of learning curves are more

accurately described by the term experience curve or practice curve. For the purposes of

this paper a learning curve describes the nonlinear relationship between labor hours per

unit and units of output, we assume a single driver units of output for our purposes

though more complex formulas exist.

How would a company use learning curves?

       The most important question in regards to learning curves is how would a

company use learning curves in their business? One practical application of learning

curves is in forecasting budgets if companies can accurately estimate the rate of learning

they can also estimate product cost. Understanding cost is also paramount to pricing

decisions, should the company follow a prestige pricing or price skimming strategy.

Determining human resource needs is another application in which learning curves can be

used, as companies become more efficient they may eliminate jobs or choose to move

them to other functional areas. However as G.J. Steven points out, “It is important to

appreciate that the learning curve is not a cost-reduction technique since the rate of future
time reduction can be predicted by the learning curve model. Cost reduction only occurs

if management action is taken, for example, to increase the rate of time reduction by

providing additional training, provision of better tools etc” (Steven 65).

Basic Learning Curve Calculations

        There are different models for learning curves that have been proposed and used

by businesses. None are generally accepted as being superior. For explanatory purposes

we will use the Incremental Unit-Time Learning Model. The following mathematical

background is borrowed in part from Horngren, Foster, and Datars’ Cost Accounting

textbook. This model is based on the equation y = aXb where y = the time to produce the

last unit of output, a = the time to produce the first unit of output, X= cumulative number

of units produced, and b= the rate of learning. The rate of learning is calculated by taking

the natural log of the percentage of learning and dividing by the natural log of 2 ( ln(% of

learning)/ ln2). Ultimately what this equation is describing is that the incremental unit

time decreases at a constant rate each time the quantity of units produced doubles. The

lower your percentage of learning is the faster individual units are produced and thus the

faster average time per unit. As a practical matter there is no hard and fast rule for

determining the percentage of learning, in Figure 1 a 90% learning curve is assumed.
Figure: 1

                                                                   Cumulative
                       Individual           Cumulative             average
                        unit time           total time:            time per
Cumulative             (y): Labor           Labor                  unit: Labor
  units                  hours              hours                  hours
    1                       10                    10                  10.00
    2                       9                     19                   9.50
    3                     8.46                  27.46                  9.15
    4                      8.1                  35.56                  8.89
    5                     7.83                  43.39                  8.68
    6                     7.62                  51.01                  8.50
    7                     7.43                  58.44                  8.35
    8                     7.29                  65.73                  8.22
    9                     7.16                  72.89                  8.10
   10                     7.05                  79.94                  7.99
   11                     6.95                  86.89                  7.90
   12                     6.85                  93.74                  7.81
   13                     6.77                 100.51                  7.73
   14                      6.7                 107.21                  7.66
   15                     6.63                 113.84                  7.59
   16                     6.56                  120.4                  7.53
       Once the percentage of learning is established the numbers can be easily

generated using an excel spreadsheet. The individual unit times are based on the equation

y = a Xb where a and b will be constant throughout the range of units. Notice how

quickly the effects of the learning curve takes place by the time just 16 units are produced

the average time per unit has dropped by almost 25%. If the right percentage of learning

has been applied a manager could now take this data and produce production schedules,

delivery plans, personnel staffing schedules, as well as budget forecasts. The benefits of

learning curves were underscored by professor Charles Bailey at the University of

Central Florida when he stated, “The potential applications of learning curves far outstrip

their current usage” (Anthes 44).

       The learning curve is effected by several outside forces not the least of which is

human attributes. As Roark and Briscoe explain, “Just as the areas of standard costing
and budgeting have had to incorporate behavioral concepts to increase their effectiveness,

so must learning curve applications include behavioral considerations” (Briscoe 32). In

other words even the most accurate performance estimates does not insure that our

estimates will be accurate. Because we are dealing with human beings planned

performance and actual performance can vary for a myriad of reasons.

       A discussion of learning curves would not be complete without mentioning that

all learning is not created equal. For example, a computer custom manufacturing facility,

if an engineer designs a way put an external jumper wire into a board it leads to greater

effects on the learning curve than would a single production worker learning to solder on

the external jumper wire faster. In fact the engineers breakthrough would negate the

learning of the production worker by eliminating the need for the soldering altogether.

Learning is influenced in different magnitudes at various points in the production

process. Briscoe and Roark define these points as sources of learning, which they break

into three basic categories preproduction, intratask, and exoteric learning. These sources

could easily be termed before, during, and after production. Briscoe and Roark reinforce

the manufacturing facility example when they state, “Learning that is achieved from one

type will tend to reduce the learning that can be obtained from another” (36).

Real World Application

       As previously mentioned learning curves can be used for a number of

applications, perhaps the most basic of these is budgeting. According to G.J. Steven one

company that is utilizing the benefits of learning curves is Above & Beyond Ltd., a

manufacturer of high-technology guidance systems. For companies who budget for high-

technology projects, knowing the labor costs associated with that project is critical. Labor
time and cost tend to be very high because such projects are highly technical and are

being performed by very highly paid specialists. Using learning curves helps Above &

Beyond determine more realistic task times, which improves pricing decisions and the

overall competitiveness of the firm.

Additional Resources

       Professor Charles Bailey offers freeware for performing learning curve

calculations at www.bus.ucf.edu/bailey. NASA also has software available that allows

anyone to perform learning curve calculations online at

www.jsc.nasa.gov/bu2/learn.html. More powerful software is available for purchase by

businesses from companies like Production Technology of Tampa, Florida (Anthes43).

Conclusion

       In conclusion the idea behind learning curves is that people get better at

producing products as they get more experienced. Learning curves first introduced in the

1930’s by T.P. Wright and were used initially in the aircraft production industry. While

several methods exist no one learning curve model is generally accepted as the best.

Learning curves are very easy to calculate using computer spreadsheets, and the

information provided can be used in making decisions on everything from procurement to

packaging. While learning curves are useful it is not a cost-reduction technique, human

attributes must be considered and not all learning is equal to the organization. Learning

curves can be used to answer a myriad of questions for organizations, and their use will

only continue to grow as efficiency continues to become more of a requirement and less

of a goal.
Works Cited



Anthes, Gary H. “The Learning Curve.” Computerworld. 2001: (42-46).

Briscoe, Nat R., Stephen Roark. “The learning curve and production standards: learning

       implications.” Review of Business. 1991: (31-35).

Horngren, Charles T., George Foster, Srikant M. Datar. 2001. Cost Accounting. New

       Jersey: Prentice Hall.

Steven, G.J. “The learning curve: from aircraft to spacecraft?” Management Accounting

       (British). 1999 : (64-73).

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Learning C Urves

  • 1. Learning Curves Tutorial By: Eric Gooden Operations Management 345 Dr. Tom Foster
  • 2. Introduction to Learning Curves T.P. Wright first documented the idea of learning curves and its effect on efficiency in the American aircraft industry in 1936. Wright found that there was a pattern in the way that people learned; he found that per unit production time reduced at an unvarying rate. Researchers took Wrights’ idea and expounded upon it during World War II, where the emphasis was primarily on cost efficiency. Since World War II, the term learning curve has been expanded to other business and non-business applications such management, distribution, team learning, health care, investing, and even exercise. These more general applications of learning curves are more accurately described by the term experience curve or practice curve. For the purposes of this paper a learning curve describes the nonlinear relationship between labor hours per unit and units of output, we assume a single driver units of output for our purposes though more complex formulas exist. How would a company use learning curves? The most important question in regards to learning curves is how would a company use learning curves in their business? One practical application of learning curves is in forecasting budgets if companies can accurately estimate the rate of learning they can also estimate product cost. Understanding cost is also paramount to pricing decisions, should the company follow a prestige pricing or price skimming strategy. Determining human resource needs is another application in which learning curves can be used, as companies become more efficient they may eliminate jobs or choose to move them to other functional areas. However as G.J. Steven points out, “It is important to appreciate that the learning curve is not a cost-reduction technique since the rate of future
  • 3. time reduction can be predicted by the learning curve model. Cost reduction only occurs if management action is taken, for example, to increase the rate of time reduction by providing additional training, provision of better tools etc” (Steven 65). Basic Learning Curve Calculations There are different models for learning curves that have been proposed and used by businesses. None are generally accepted as being superior. For explanatory purposes we will use the Incremental Unit-Time Learning Model. The following mathematical background is borrowed in part from Horngren, Foster, and Datars’ Cost Accounting textbook. This model is based on the equation y = aXb where y = the time to produce the last unit of output, a = the time to produce the first unit of output, X= cumulative number of units produced, and b= the rate of learning. The rate of learning is calculated by taking the natural log of the percentage of learning and dividing by the natural log of 2 ( ln(% of learning)/ ln2). Ultimately what this equation is describing is that the incremental unit time decreases at a constant rate each time the quantity of units produced doubles. The lower your percentage of learning is the faster individual units are produced and thus the faster average time per unit. As a practical matter there is no hard and fast rule for determining the percentage of learning, in Figure 1 a 90% learning curve is assumed.
  • 4. Figure: 1 Cumulative Individual Cumulative average unit time total time: time per Cumulative (y): Labor Labor unit: Labor units hours hours hours 1 10 10 10.00 2 9 19 9.50 3 8.46 27.46 9.15 4 8.1 35.56 8.89 5 7.83 43.39 8.68 6 7.62 51.01 8.50 7 7.43 58.44 8.35 8 7.29 65.73 8.22 9 7.16 72.89 8.10 10 7.05 79.94 7.99 11 6.95 86.89 7.90 12 6.85 93.74 7.81 13 6.77 100.51 7.73 14 6.7 107.21 7.66 15 6.63 113.84 7.59 16 6.56 120.4 7.53 Once the percentage of learning is established the numbers can be easily generated using an excel spreadsheet. The individual unit times are based on the equation y = a Xb where a and b will be constant throughout the range of units. Notice how quickly the effects of the learning curve takes place by the time just 16 units are produced the average time per unit has dropped by almost 25%. If the right percentage of learning has been applied a manager could now take this data and produce production schedules, delivery plans, personnel staffing schedules, as well as budget forecasts. The benefits of learning curves were underscored by professor Charles Bailey at the University of Central Florida when he stated, “The potential applications of learning curves far outstrip their current usage” (Anthes 44). The learning curve is effected by several outside forces not the least of which is human attributes. As Roark and Briscoe explain, “Just as the areas of standard costing
  • 5. and budgeting have had to incorporate behavioral concepts to increase their effectiveness, so must learning curve applications include behavioral considerations” (Briscoe 32). In other words even the most accurate performance estimates does not insure that our estimates will be accurate. Because we are dealing with human beings planned performance and actual performance can vary for a myriad of reasons. A discussion of learning curves would not be complete without mentioning that all learning is not created equal. For example, a computer custom manufacturing facility, if an engineer designs a way put an external jumper wire into a board it leads to greater effects on the learning curve than would a single production worker learning to solder on the external jumper wire faster. In fact the engineers breakthrough would negate the learning of the production worker by eliminating the need for the soldering altogether. Learning is influenced in different magnitudes at various points in the production process. Briscoe and Roark define these points as sources of learning, which they break into three basic categories preproduction, intratask, and exoteric learning. These sources could easily be termed before, during, and after production. Briscoe and Roark reinforce the manufacturing facility example when they state, “Learning that is achieved from one type will tend to reduce the learning that can be obtained from another” (36). Real World Application As previously mentioned learning curves can be used for a number of applications, perhaps the most basic of these is budgeting. According to G.J. Steven one company that is utilizing the benefits of learning curves is Above & Beyond Ltd., a manufacturer of high-technology guidance systems. For companies who budget for high- technology projects, knowing the labor costs associated with that project is critical. Labor
  • 6. time and cost tend to be very high because such projects are highly technical and are being performed by very highly paid specialists. Using learning curves helps Above & Beyond determine more realistic task times, which improves pricing decisions and the overall competitiveness of the firm. Additional Resources Professor Charles Bailey offers freeware for performing learning curve calculations at www.bus.ucf.edu/bailey. NASA also has software available that allows anyone to perform learning curve calculations online at www.jsc.nasa.gov/bu2/learn.html. More powerful software is available for purchase by businesses from companies like Production Technology of Tampa, Florida (Anthes43). Conclusion In conclusion the idea behind learning curves is that people get better at producing products as they get more experienced. Learning curves first introduced in the 1930’s by T.P. Wright and were used initially in the aircraft production industry. While several methods exist no one learning curve model is generally accepted as the best. Learning curves are very easy to calculate using computer spreadsheets, and the information provided can be used in making decisions on everything from procurement to packaging. While learning curves are useful it is not a cost-reduction technique, human attributes must be considered and not all learning is equal to the organization. Learning curves can be used to answer a myriad of questions for organizations, and their use will only continue to grow as efficiency continues to become more of a requirement and less of a goal.
  • 7. Works Cited Anthes, Gary H. “The Learning Curve.” Computerworld. 2001: (42-46). Briscoe, Nat R., Stephen Roark. “The learning curve and production standards: learning implications.” Review of Business. 1991: (31-35). Horngren, Charles T., George Foster, Srikant M. Datar. 2001. Cost Accounting. New Jersey: Prentice Hall. Steven, G.J. “The learning curve: from aircraft to spacecraft?” Management Accounting (British). 1999 : (64-73).