5. Jordan Ahli Bank caters to numerous segments of the market. It offers innovative and efficient
services that deliver added value to meet a diverse range of banking needs with speed while
achieving the highest level of customer care and satisfaction.
The Bank’s customer dedication and commitment to exceptional service is at the very core of the
Bank’s identity and culture. Jordan Ahli Bank strives to embody the values of “excellence and
specialization” in all the services and products it offers, both banking and non-banking, and the
values of “creativity and innovation” which drive the Bank’s strategy of adapting and growing to
meet the changing demands of customers.
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36. m
36
Balance and
deposits at
banks and FIs
6.58%
Other
8.77%
Cash and
Balance at
Central Banks
6.74%
Investments
29.7%
Loans
48.2%
Equity
3.17%
Bonds
96.83%
45. • Ample funding and liquidity ratios, as was the case with other Jordanian banks, underpinned by a diversified customer
deposit base
• Sound and increasing CAR, with a high Tier 1 component.
• Adequate loan asset quality, following decline in NPL ratio and rise in LLR cover.
• Established business franchise in Jordan.
• High concentration in Jordanian government debt (although denominated in local currency).
• Comparatively high related party lending.
• Moderate operating profitability pressured by high cost structure.
• Challenging operating environment, together with high credit and geopolitical risks (in common with other Jordanian
banks).
45