Part A The entrepreneur is the galvanizing force behind the venture, blending opportunity, resources and the team to produce something new or distinctive in the marketplace to add value in the face of dynamic competition and a volatile environment. Wickham's (2009) approach to the entrepreneurial process is based on four interacting elements. The Question 1 Identify the four elements of entrepreneurship, and how they come together and support each other over time. Part B Creativity is the ability to use the imagination to develop new ideas, new things or new solutions (Venter, Urban and Rwigema, 2008). In this book 'The Art of Thought, British psychologist Graham Wallas outlined a theory of the creative process based on many years of observing and studying accounts of investors and other creative type of work. The Question 2 A. Identify the typical stages of the creative thought and outline how each is important to the creative process OR B. Identify and illustrate four key sources of creativity and innovation in organizations..