Smat for gen z_millenials

1. The GEN Z & Millennials
In the SMAT Vision
By Daniel Afolayan

2. Demography and
Psychography
Attributes
Who are Gen Z and
Millennials?

3. Young Adults and
Professionals
Teenagers and
Youths
23 - 38 Years Old
7 - 22 Years Old
MILLENNIALS
GENERATION Z
Young Adults and
Professionals
Digital Natives

4. Aligning Gen Z & Millennials behavioural Insights to SMAT Strategy
4
Sharing Culture
Gen Z and Millenials love sharing
relevant and valuable content. Thus,
if our content is conversational, we
trust them to share
Willing to learn
Receptive to Educational
Content relevant to their present
needs and interest
Always Online
This shows that every content
shared online will possibly have
their attention
Consume
Visual Content
Visual content (especially short
videos) always have a way to
connect with millenials and Gen-
Zs
Show Empathy
Millennials and Gen-Z
connect with content that
connect with their emotions.
Either showing that they’re
appreciated or loved.
01
02
03
04
05
4
1
5
3
2

5. GEN Z don’t go online. They live online.

6. Give them the
right Support
(equipment
and
environment)
You’ll get their
attention

7. Mobilizing Gen Z to reach their peers is
critical.
It will take Gen Z to reach Gen Z
They need to be Social Ambassadors for their Peers

8. Key Task For Gen Z and Millennials In the
SMAT Vision
Putting other media skill to use
as we populate the gospel by
our Father in the Lord
03
● Help Local church leverage on your media skill as a
professional (Photographer, Graphic Designer, Social
Media Manager e.t.c)
Bringing social media expertise
and followership for use in the
kingdom
02
● Share Pastor’s message with followers
● Influence their loyal fans to attend GS Events online
Coordinated Sharing of Live
Message Excerpts with
branded Hashtag
01 ● #PastorKumuyiSaid (Sunday Service)
● #BibleStudyWithKumuyi (Monday Bible Study)

9. facebook.com/officialPastorKumuyi
Twitter.com/pastorwf_kumuyi
#PastorKumuyiSaid
#BibleStudywithKumuyi
5 Posts per person between 7 and
8pm on social media platforms
(SMAT Members can join us on service
days at the conference room Gbgagda
Hq)
SMAT room should be created with
internet and other facilities in other
locations
Hands on Session

10. Digital Marketing tools
Google ads
Google Playstore
Optimizing Your Personal
Brand for SMAT

11. It’s Time to be
SMAT
Let's set the pace