Steve Schaffer, founder and CEO of Vertive, LLC, gave a presentation on deals, coupons and offers. He discussed different types of discounts like in-store coupons, printable coupons, online coupons and coupon codes. He provided statistics showing that 63% of consumers redeemed coupons in 2011, redeeming $4.6 billion worth of the $470 billion in coupon value offered. Online coupons are becoming increasingly popular, with 66% of consumers expecting to use them for 25% of purchases within a year. Coupons are effective at driving sales and converting consumers who may have otherwise abandoned their online shopping carts.