Coupons, Deals, and Sales – Oh My!

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From coupons and coupon codes to deals and vouchers, saving money is hot. This session will cover current trends, as well as the differences and opportunities they each provide.

Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Coupons

Steve Schaffer, CEO, Vertive, LLC

Published in: Business
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  • Coupons, Deals, and Sales – Oh My!

    1. 1. Deals, Coupons and Offers – Oh My! Presented by: Steve Schaffer, Founder & CEO Offers.com January 13, 2013
    2. 2. Steve Schaffer – Founder & CEO of Vertive, LLC• Founded Vertive in July 2003• Moved to Austin in January of 2004 (after 17 years in Silicon Valley)• 20+ years of Internet and marketing experience• Initial president of the PMA © 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 2 January 13, 2013
    3. 3. © 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 3 January 13, 2013
    4. 4. Outline• Types• Facts• Tips © 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 4 January 13, 2013
    5. 5. Deals, Coupons & Special Offers© 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 5 January 13, 2013
    6. 6. Coupons & Deals are in the News Headlines © 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 6 January 13, 2013
    7. 7. Coupons & Deals are COOL! People LIKE them© 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 7 January 13, 2013
    8. 8. What are the types ofdiscounts and how are they different? © 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 8 January 13, 2013
    9. 9. In Store and Local© 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 9 January 13, 2013
    10. 10. CPG (Consumer Packaged Goods) Grocery Coupons© 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 10 January 13, 2013
    11. 11. Printable CouponsConsumers can browse, print, and use the coupons in the store © 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 11 January 13, 2013
    12. 12. Local Vouchers© 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 12 January 13, 2013
    13. 13. Online© 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 13 January 13, 2013
    14. 14. Online Coupons Discounts just for online purchases© 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 14 January 13, 2013
    15. 15. Coupon Codes and Promo CodesA code that must be manually entered at checkout © 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 15 January 13, 2013
    16. 16. Free Shipping Free shipping coupons and coupon codes© 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 16 January 13, 2013
    17. 17. DealsUsually a specific product deal, but can also be a brand or category © 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 17 January 13, 2013
    18. 18. Card-Linked OffersA shopping deal linked to the credit and debit cards shoppers regularly use © 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 18 January 13, 2013
    19. 19. © 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 19 January 13, 2013
    20. 20. Coupons Make Consumers Happy & More Relaxed “Oxytocin, a hormone that is directly related to love and happiness, spikes when people receive a coupon. And, in fact, increases more than when people receive a gift. The data shows that coupons make consumers happier and more relaxed.” Source: Coupons.com 2012 study performed by Dr. Paul J. Zak © 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 20 January 13, 2013
    21. 21. 63% surge in coupon redemption in 2011 Source: Coupons.org “The Coupon’s Comeback” Feb. 2012© 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 21 January 13, 2013
    22. 22. $470 billion of coupon value was offered by consumerpackaged goods (CPG) to U.S. consumers in 2011- of which $4.6 billion coupons were redeemed Source: NCH Marketing Services, Inc. “NCH Annual Topline U.S. CPG Coupon Facts Report For Year-End 2011” Jan. 2012 © 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 22 January 13, 2013
    23. 23. The Top 5 Retailers in Total U.S. CPGCoupon Redemption Volume in 2011: 1. Walmart 2. Kroger 3. Walgreens 4. Target 5. PublixSource: NCH Marketing Services, Inc. “NCH Annual Topline U.S. CPG Coupon Facts Report For Year-End 2011” Jan. 2012 © 2003, 2012 Vertive, LLC Proprietary and Confidential Slide23 January 13, 2013
    24. 24. About 75 million people, or 1/3 of the total Internet population, buy goods online and have them shipped each quarter Source: comScore “Online Shopping Customer Experience Study” May 2012 © 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 24 January 13, 2013
    25. 25. 66% of consumers will use onlinecoupons for at least 25% of their purchases in the next year Source: Forrester Research “The Impact of Online Coupons and Promotion Codes” Sept. 2011 © 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 25 January 13, 2013
    26. 26. 57% of consumers who used a coupon code during their lastonline purchase said that if they had not received thediscount, they would not have bought the item(s) Source: Forrester Research “The Impact of Online Coupons and Promotion Codes” Sept. 2011 © 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 26 January 13, 2013
    27. 27. 52% of online consumers arelikely to reconsider a brand they haven’t used in a while after receiving a promotion offer for that brand Source: Forrester Research “Affiliate Marketing – The Direct and Indirect Value That Affiliates Deliver to Advertisers” June 2012 © 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 27 January 13, 2013
    28. 28. 32% of online buyers typically begin the online shopping process on affiliate sites Source: Forrester Research “Affiliate Marketing – The Direct and Indirect Value That Affiliates Deliver to Advertisers” June 2012 © 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 28 January 13, 2013
    29. 29. Parents report 43% growth inplans to use online coupons for 50% or more of purchases Source: Forrester Research “The Impact of Online Coupons and Promotion Codes” Sept. 2011 © 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 29 January 13, 2013
    30. 30. Using Coupons, Deals & Offers© 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 30 January 13, 2013
    31. 31. What is your goal?• New customer acquisition• Increase average order sizes• Decrease user abandonment © 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 31 January 13, 2013
    32. 32. Run the numbers• Can you afford it• Does it drive desired action © 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 32 January 13, 2013
    33. 33. Tracking & Attribution• Would you have converted the sale “Data from comScore shows that 80% of online shoppers have placed items in the shopping cart and left the site without making a purchase” Source: comScore “Online Shopping Customer Experience Study” May 2012 © 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 33 January 13, 2013
    34. 34. Expiration Dates• Safety• Drives urgency © 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 34 January 13, 2013
    35. 35. © 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 35 January 13, 2013
    36. 36. Steve.Schaffer@Vertive.com© 2003, 2012 Vertive, LLC Proprietary and Confidential Slide 36 January 13, 2013

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