1. ad tech 2012
Contextual Advertising
“Use your unique & relevant content to convert into additional revenue”
ad tech London
Alexandre Cotarmanac'h Mike Keaton
VP - Platform & Distribution VP- Sales

2. Twenga at a glance
 Twenga is a new generation shopping engine with presence
in 15 countries.
 200,000 referenced e-merchants
 300 million products/offers in our
catalogue
 Leading technology in the
“commerce sector”

3. Monetisation & Meeting Audience Expectations
#1 – interactivy and originality
#2 – relevant offers
#3 - non-intrusive /become a search facilitator
For end users ads and its content are
considered as editorial choices.
Source:

4. Monetisation: Publishers’ Objectives
#1 – increase revenues
#2 – strengthen user loyalty
#3 – keep control over image and reputation
 The goal is to generate more revenue whilst ensuring
audience expectations are met

5. In Summary, Advertising Should be:
#1 – be visible but not intrusive
#2 – combine performance with the best possible user experience
#3 – complement or optimise standard advertising solutions

6. Contextual Monetisation
#1 – works with its environment
#2 – understands the content
#3 – becomes an extension of content

7. One example…

8. Contextual Solutions?
Which
one do I Manual tagging …
choose?
Automated classification
Contextual Sponsored links
In-text ads
And …

9. affinitAD by Twenga
#1 – create the best e-commerce contextual ad solutions
#2 – take advantage of our 6 years of expertise & our
extensive product catalogue
#3 – one-stop-shop with a comprehensive suite of solutions

10. Our technology
#1 - content extraction
#2 - content classification
#3 - keywords selection
#4 - offers match-making
#5 - generate monetised content

11. Our solutions- Links
# 1 - why categorisation is key
Other solution on the market
Advert
Archos 3G stick – Wireless
cellular modem – USB
The 3G stick is fully
compatible with any Mac or
Windows PC…
http://www.amazon.co.uk
affinitAD solution

12. Our solutions- Links
#2 unique product reference coverage
Monitor VG236H
Player DMP-B100T
Fujifilm FinePix Real 3DW1

13. Our solutions- Links
affinitAD by Twenga
#3 Detection of product attributes
a wrought iron pergola
the convection microwave oven
new retractable hood

14. Our Solutions - Links
Application
My garden is about 1 000 m² and I need to buy a petrol lawnmower.
A friend suggested a M40-450C from McCulloch, what do you think ?

15. Our Solutions - Widgets
An Example
I bought a pair of white and blue
Reebok Easytone shoes about 3
months ago now and they're
JUST as comfortable as the day I
first put them on, Love them!

16. Tangible benefits
Case Study : High Tech publishers
# 1 contents with a high product affinity
# 2 high-value-added audience for merchants
# 3 major players in the sector use affinitAD
# 4 an average £1.20 incremental CPM
# 5 overall CPM increase is well above 40%
“For us, Twenga’s in-text solution provides a perfect complement to other
advertising offers (…) it enabled us to dramatically grow our revenues”
Hardware.fr founder - Marc Prieur

17. Genuine user engagement
#1 Links - Convert your content into revenue
#2 Widgets - 100% contextualised product recommendations
#3 Shopping Channel – Tailor made shopping experience for your site
#4 Web Services – a toolbox to develop your own applications

18. Thanks !
Contact us:
 ad tech: Stand 236
 Email: sales@affinitad.co.uk
 Twitter: @affinitad_uk