6. Because there is a mandate
for marketers to stay
Totally Relevant across
all platforms
6Friday, December 18, 2009
7. Brand New World is an interactive creative agency
that integrates design, advertising and technology to
form deeper, more meaningful connections between
brands and their customers
7Friday, December 18, 2009
9. We provide
Thoughtful Insights and
Creative Solutions across all
digital touchpoints
Connection
Strategy
Video
Site
Design
Interactive
Advertising
Touchpoint
Architecture
Interface
Design
Brand
Identity
Influencer
Insights
Email
Marketing
Social
Media
SEM /
SEO
Campaign
Measure-
ment
Website
Strategy
CREATIVE SOLUTIONS FOR THE NEW MARKETPLACE
9Friday, December 18, 2009
10. Brand New World s
Communications Model
1Deliver the
Authentic Voice
10Friday, December 18, 2009
11. Brand New World s
Communications Model
2Foster Empathy
11Friday, December 18, 2009
12. Brand New World s
Communications Model
3 Establish a
Connection
12Friday, December 18, 2009
13. Brand New World s
Communications Model
4Drive Action
13Friday, December 18, 2009
14. Our recent client work
making deep customer
connections in the
marketplace...
14Friday, December 18, 2009
15. Splenda Journey
Creating intrigue and preference by utilizing emerging media platforms like TiVO that synch with activation
mechanisms. Campaign features broadband video, brand identity, microsite, rich media and TiVo
15Friday, December 18, 2009
16. Splenda Journey
Creating intrigue and preference by utilizing emerging media platforms like TiVO that synch with activation
mechanisms. Campaign features broadband video, brand identity, microsite, rich media and TiVo
Spleda Journey
“Small Steps Big Results” :60
16Friday, December 18, 2009
17. Johnson &
Johnson -
Mylicon
Creating webisodes, banners and
engagement platforms. Campaign
features real moms and families in honest
treatment discussing how Mylicon helps
their crying babies to feel better
17Friday, December 18, 2009
18. Johnson & Johnson - Acid Reflux USA
Focuses on condition affecting more than 50,000,000 Americans.
Campaign utilizes multiple patient videos, microsite and rich media ads
18Friday, December 18, 2009
19. Johnson & Johnson - Acid Reflux USA
Focuses on condition affecting more than 50,000,000 Americans.
Campaign utilizes multiple patient videos, microsite and rich media ads
ARUSA
“Symptoms” - 02:40
19Friday, December 18, 2009
20. Johnson &
Johnson - My
Way with
Migraines
Profiling women in various stages of
migraine solutions...in their own words.
Comprehensive campaign featuring 12
patient videos, three websites and rich
media advertising solutions with
significant sales impact.
20Friday, December 18, 2009
21. Johnson & Johnson
My Way with Migraines
Profiling women in various stages of migraine solutions...in their own words.
Comprehensive campaign featuring 12 patient videos, three websites and rich media advertising solutions
with significant sales impact.
My Way with Migraines
“Laura” 03:10
21Friday, December 18, 2009
22. Johnson &
Johnson -
Lactaid
Recommended site experience to
tap into naturally forming user
community. Development
includes concepts for viral
experience and communal
destinations
22Friday, December 18, 2009
23. STRATA
Comprehensive rebranding
campaign for a division of
Comcast that develops
custom enterprise class
software solutions for the
media industry. Positioning
and strategic development,
Brand design, and web site
development, which
included content strategy,
interface design and back-
end design.
23Friday, December 18, 2009
24. University of
Chicago - The
Booth LifeTargeting prospective students and
engaging current students to heighten
University perceptions. Social media
program includes Youtube, Facebook andTwitter and viral user-generated content
24Friday, December 18, 2009
25. University of Chicago - The Booth Life
Targeting prospective students and engaging current students to heighten University perceptions. Social
media program includes Youtube, Facebook and Twitter and viral user-generated content
Booth School of Business
“It Takes All Types” 01:45
25Friday, December 18, 2009
27. The Nature Conservancy
Evolved brand identity for global organization to reflect new positioning, the relationship
between the environment and the human condition
27Friday, December 18, 2009
28. The Nature Conservancy
Creating heightened awareness for the dangers of global warming. Public service campaign
includes new brand identity as well as broadcast, radio and print creative solutions
The Nature Conservancy
“Sigourney Weaver PSA” :30
28Friday, December 18, 2009
29. The Nature Conservancy
Creating heightened awareness for the dangers of global warming. Public service campaign
includes new brand identity as well as broadcast, radio and print creative solutions
29Friday, December 18, 2009
30. The Environmental Defense Fund
Comprehensive rebrand of one of the largest not for profit organizations dedicated to preserving the
environment through corporate partnership, and technological innovation.
SM
30Friday, December 18, 2009
31. 257 Park Avenue South / New York, NY 10010 / T 212 505 2100 / F 212 505 2375
David Yarnold
Executive Director
President, Environmental Defense Action Fund
dyarnold@edf.org
www.edf.org
Totally chlorine free 100% post-consumer recycled paper
The Environmental Defense Fund
Comprehensive rebrand of one of the largest not for profit organizations dedicated to preserving the
environment through corporate partnership, and technological innovation.
31Friday, December 18, 2009
33. TELETOON Television Network
Comprehensive identity campaign repositions leading CanadianTV network. Campaign
won three Promax awards for graphic design and brand leadership
TÉLÉTOON
“Fly Trap ID” :30
33Friday, December 18, 2009
34. AARP.com
Strategic positioning, audience insights, and sales presentations. Utilizes creative tonality and
treatment to better position organization in the advertising marketplace
34Friday, December 18, 2009
36. The New York Times Company -
About.com
Development of brand position, identity, and trade advertising for leading online consumer destination
36Friday, December 18, 2009
38. To see more of our work or discuss how we can help
your brand make a deeper connection call:
Alan Feldenkris, CEO
Office: 212-967-5900
Mobile: 202-309-9108
afeldenkris@brandnewworldus.com
38Friday, December 18, 2009
