"GREEN IT" AND INSIGHTS

1. Direction of IT for Sustainability
DR. SHRUTI
KULKARNI
IISC, BANGALORE

2. Flow of
presentation
GREEN IT: CONCEPT
CHALLENGES TO GREEN IT
CONFLICT OF MATERIALS VS PRODUCT
LONGEVITY
TWO SIDES OF THE COIN: CO2 EMISSIONS
INDUSTRY INITIATIVES
INDUSTRY INITIATIVES: Green cloud
INDUSTRY INITIATIVES: Facebook
INDUSTRY INITIATIVES: Wipro
THE TWO SIDES OF THE SAME COIN: DATA
CENTERS
END USERS: TAKE A SNOOZE!

3. GREEN IT: THE CONCEPT
GREEN IT OR IT SUSTAINABILITY IS THE STUDY
AND PRACTICE OF ENVIRONMENTALLY
SUSTAINABLE IT OR COMPUTING.
This can include "designing, manufacturing, using, and
disposing of computers, servers, and associated
subsystems efficiently and effectively with minimal or
no impact on the environment. Besides IT itself being
green, it can support, assist, and leverage other
environmental initiatives to achieve energy efficiency
and reduce carbon footprint in every walk of life by
offering innovative solutions.[1]
[1] Ministry of ICT, Government of India, accessed from: https://meity.gov.in/content/green-it

4. Challenges to the Green IT
IT
&
SUSTAINABILITY
Data Centers
Conflict materials
Supply chain
sustainability
Time and cost
End users
Innovation
Accountability
Carbon
footprint

5. Data center facilities are heavy
consumers of energy, accounting
for between 1.1% and 1.5% of the
world's total energy use in 2010
The U.S. Department of Energy
estimates that data center facilities
consume up to 100 to 200 times
more energy than standard office
buildings
Data centers can potentially improve their
energy and space efficiency through
techniques such as storage consolidation
and virtualization.
Many organizations are aiming to
eliminate underutilized servers, which
results in lower energy usage
TWO SIDES OF THE COIN:
DATA CENTERS

6. IT industry helps to bring down 98% of CO2
emissions by non IT industry.
e.g. Substitution of Travelling by
Teleconferencing, Telecommuting and
minimization of transactional delays
with e-governance
TWO SIDES OF THE COIN:
CO2 EMISSIONS

7. SOME NUMBERS..

8. CONFLICT OF MATERIALS VS PRODUCT LONGEVITY
The Conflict Minerals Trade Act
Regulation issued by the SEC , Disclosing the Use of Conflict Minerals, was greeted with a decidedly mixed response by sustainable investors and other
stakeholders. The regulation requires US corporations to disclose whether their products contain conflict minerals, including tantalum, tin, gold, and
tungsten, which have been smuggled out of the Democratic Republic of the Congo (DRC). As armed groups use payments for materials to fund a
conflict which has resulted in the loss of more than five million lives.

9. CLIMATE SAVERS COMPUTING
INITIATIVE (CSCI)
Climate Savers Computing
Initiative (CSCI) is an effort to reduce the
electric power consumption of PCs in
active and inactive states.[2] The CSCI
provides a catalog of green products
from its member organizations, and
information for reducing PC power
consumption. It was started on 2007-06-
12. The name stems from the World
Wildlife Fund's Climate Savers program,
which was launched in 1999.[3]
THE
BOWLSTREET
TOP 10
Presentations are
communication tools
that can be used as
demonstrations,
lectures, speeches,
reports, and more.
THE GREEN GRID
The Green Grid is a global consortium dedicated to
advancing energy efficiency in data centers and
business computing ecosystems. It was founded in
February 2007 by several key companies in the
industry such as--AMD, APC, Dell, HP, IBM, Intel,
Microsoft, VMware, etc.
The Green Grid has since grown to hundreds of
members, including end-users and government
organizations, all focused on improving data
center infrastructure efficiency (DCIE).
THE GREEN ELECTRONICS
COUNCIL OFFERS
THE ELECTRONIC PRODUCT
ENVIRONMENTAL ASSESSMENT
TOOL (EPEAT)
The Green Electronics Council offers
the Electronic Product Environmental
Assessment Tool (EPEAT) to assist in the
purchase of "greener" computing
systems. The Council evaluates
computing equipment on 51 criteria - 23
required and 28 optional - that measure a
product's efficiency and sustainability
attributes. Products are rated Gold,
Silver, or Bronze, depending on how many
optional criteria they meet. all United
States Federal agencies to use EPEAT
when purchasing computer systems.
SPECPOWER
SPECpower is the first industry
standard benchmark that measures
power consumption in relation to
performance for server-class
computers. Other benchmarks
which measure energy efficiency
include SPECweb, SPECvirt,[4] and
VMmark.[5]
[2]"Intel and Google Join with Dell, EDS, EPA, HP, IBM, Lenovo, Microsoft, PG&E, World Wildlife Fund and Others to Launch Climate
Savers Computing Initiative" (Press release). Business Wire. June 12, 2007.
[3]"What exactly is the Climate Savers Computing Initiative?". Climate Savers Computing Initiative. 2007.
[4]"SPEC Power and Performance Committee". SPEC.
[5]"www.vmmark.com"
INDUSTRY
INITIATIVES

10. INDUSTRY INITIATIVES: GREEN
CLOUD

11. INDUSTRY INITIATIVES: FACEBOOK

12. INDUSTRY INITIATIVES: WIPRO
• Wipro Limited is a provider of IT services,
including Systems Integration, Consulting,
Information Systems outsourcing, IT-
enabled services, and R&D services.
• The company was incorporated in1945
in Amalner, Maharashtra as "Western India
Palm Refined Oil Limited", later
abbreviated to "Wipro".
• Western India Products Limited (Wipro)
entered into the technology business in
1981 and has over 160,000 employees
and clients across 110 countries.
• In February 2002, Wipro became the first
software technology and services
company in India to be ISO 14001
certified.
source: www.wiipro.com

13. END USERS: TAKE A SNOOZE!

15. Let's work together!
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