What Does This All Meme?: Utilizing Memes in Library Promotion Internet memes are extremely popular in today's world, especially with younger audiences, but they can be overwhelming to understand and keep up with. Between Baby Yoda, LOLCats, Rickrolling, and Doge, it sometimes seems like a different language. In this webinar, we will learn exactly what a meme is and explore some of the most popular memes being used on the Internet today. We will also talk about resources you can use to learn more about various memes and meme trends. Finally, we will discuss best practices and how you can incorporate memes in your everyday social media materials.

1. What Does
This All
Meme?
BY RACHEL EICHEN

2. How much do you
know about
memes?
1-10
Source: Mendola Art
https://knowyourmeme.com/memes/afraid-to-ask-andy

3. What exactly is a meme?
Why should you care?
How can you learn more?
Today's
Agenda
https://knowyourmeme.com/memes/one-does-not-simply-walk-into-mordor

4. Our ideas, ideals, cultures,
and customs replicate
Almost like a virus, they
travel through imitation,
sharing, and repetition
Source: PBS

5. https://knowyourmeme.com/memes/matrix-morpheus

6. Luke, I am your father.
Frankly, my dear ...
Miss Mary Mack, Mack,
Mack..
Why did the chicken
cross the road?

7. Early Memes

8. LOLCats
Poor Grammar/Spelling
Font
https://knowyourmeme.com/memes/lolcats

9. Source: LOLCats.com

10. https://knowyourmeme.com/memes/futurama-fry-not-sure-if
https://knowyourmeme.com/memes/the-most-interesting-man-in-the-world
Image Macros

11. https://knowyourmeme.com/memes/doge
https://blogs.unimelb.edu.au/sciencecommunication/2016/10/22/how-to-speak-doge/

12. https://knowyourmeme.com/memes/baby-yoda-grogu

13. How Memes Spread

14. KnowYourMeme: Skateboard Dreams Video

15. Meme Stocks
Gamestop (GME)
AMC

16. Make a meme!
Kapwing.com
Imgflip.com
https://knowyourmeme.com/memes/x-is-so-hot-right-now
Mematic.net

17. Memes in Teams
https://knowyourmeme.com/meme
s/is-this-a-pigeon

18. https://knowyourmeme.com/memes/woman-yelling-at-a-cat

19. KnowYourMeme.Com

20. https://knowyourmeme.com/memes/distracted-boyfriend

21. To convey information

22. To connect with different audiences

23. For grabbing
attention

24. For engagement

25. For humor

26. Use the format correctly!
https://knowyourmeme.com/memes/drakeposting
https://knowyourmeme.com/memes/success-kid-i-hate-sandcastles

27. Not all platforms are created equal

28. Is this good meme usage?

29. Fair Use?
Be original or credit the source
Check with your director!
This is NOT legal advice!
Legalities
More info: Copyright for
Meme Makers

30. Wikipedia.org (yes, really)
Memes and "Temes" TED Talk
Brief History of Memes
Urbandictionary.com (for slang)
Additional Resources
Before You Use Memes on Social Media

31. Never underestimate memes.
Who is going to be your audience?
Give yourself time to research.
Make sure you understand usage.
Look up unfamiliar terms.
Meme Best Practices!

32. Never underestimate memes.
Who is going to be your audience?
Give yourself time to research.
Make sure you understand usage.
Look up unfamiliar terms.
https://knowyourmeme.com/memes/rickroll
You just got Rickrolled!

33. Rachel Eichen
adverb@gmail.com
linkedin.com/in/adverb
Thank you!
https://knowyourmeme.com/memes/all-the-things
slideshare.net/adverb