Presentation for the City of Boulder Arts & Culture's Cultural Summit - A look at how audiences are changing in Boulder County and nationally. February 22, 2016, presented by Shoshana Fanizza of Audience Development Specialists

1. © 2016 Audience Development Specialists
How Are Audiences
CHANGING?
Shoshana Fanizza
Audience Development Specialists

2. Welcome!

4. © 2016 Audience Development Specialists
I. How is Boulder County
Changing?

5. People QuickFacts Boulder County
Population, 2014 estimate 313,333
Population, 2010 (April 1) estimates base 294,571
Population, percent change - April 1, 2010 to July 1, 2014 6.4%
Population, 2010 294,567
Persons under 5 years, percent, 2014 5.0%
Persons under 18 years, percent, 2014 20.3%
Persons 65 years and over, percent, 2014 12.2%
Female persons, percent, 2014 49.8%
White alone, percent, 2014 (a) 90.8%
Black or African American alone, percent, 2014 (a) 1.1%
American Indian and Alaska Native alone, percent, 2014 (a) 0.8%
Asian alone, percent, 2014 (a) 4.5%
Native Hawaiian and Other Pacific Islander alone, percent,
2014 (a)
0.1%
Two or More Races, percent, 2014 2.6%
Hispanic or Latino, percent, 2014 (b) 13.8%

6. People QuickFacts Longmont
Population, 2014 estimate 90,237
Population, 2010 (April 1) estimates base 86,303
Population, percent change - April 1, 2010 to July 1, 2014 4.6%
Population, 2010 86,270
Persons under 5 years, percent, 2010 7.2%
Persons under 18 years, percent, 2010 26.2%
Persons 65 years and over, percent, 2010 11.2%
Female persons, percent, 2010 50.7%
White alone, percent, 2010 (a) 83.3%
Black or African American alone, percent, 2010 (a) 0.9%
American Indian and Alaska Native alone, percent, 2010 (a) 1.0%
Asian alone, percent, 2010 (a) 3.2%
Native Hawaiian and Other Pacific Islander alone, percent,
2010 (a)
0.1%
Two or More Races, percent, 2010 2.9%
Hispanic or Latino, percent, 2010 (b) 24.6%

7. https://issuu.com/commfound/docs/trends-2015_9bc47a2c4a15c6

8. “Diversifying Your Board”workshop 2013.
● 1 in 5 people are disabled
● Since 2012, Nonwhite infants constitute the majority of
children born in the U.S.
● Same sex couples live in 93% of the counties in the U.S.
● Around 2040, we will be a minority-majority looking at
projections from our current statistics
● 63% of Latino Households make charitable donations
● 66% of African Americans donate to organizations and
causes every year.
● On average, Asian Americans give away a larger percentage
of their income per year than whites

9. https://issuu.com/commfound/docs/trends-2015_9bc47a2c4a15c6

10. Quick Open Discussion I
In what other ways has our area
changed?
How are these changes affecting our
audiences?

12. © 2016 Audience Development Specialists
II. Motivations and Barriers

13. https://www.arts.gov/sites/default/files/when-going-gets-tough-revised2.pdf

14. Quick Open Discussion II
What are the motivations for your
audiences?
What are the barriers for your
audiences?
How have these factors changed
since the past 5 years and why?

15. © 2016 Audience Development Specialists
III. How Do Americans
Participate in the Arts?

16. https://www.arts.gov/sites/default/files/2012-sppa-feb2015.pdf

17. Raffle Time!Raffle Time!

18. © 2016 Audience Development Specialists
IV. Other Factors to Consider

20. http://www.laplacacohen.com/culturetrack/

21. http://www.laplacacohen.com/culturetrack/

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34. http://www.laplacacohen.com/culturetrack/

35. A new report from Pew: It turns
out that one in five American
adults access the internet
primarily from their
smartphones.

36. http://www.laplacacohen.com/culturetrack/

37. http://www.laplacacohen.com/culturetrack/

38. http://www.laplacacohen.com/culturetrack/

39. http://www.laplacacohen.com/culturetrack/

40. http://www.laplacacohen.com/culturetrack/

42. Workshop Activity
● Break into groups of 10
● Discuss how your audiences have changed and what
changes you would like to see.
● Are there common factors?
● Choose one change (either already happened or
what you want to see).
● What solution(s) can you think of that would
accommodate this change.
● Choose a speaker and share – 1 minute each
State common change and a solution.

43. Raffle Time!Raffle Time!

44. Cheers to happy
and loyal
audiences,
Shoshana
Shoshana Fanizza
Chief Audience
Builder, ADS
www.buildmyaudience.com

45. Resources
Boulder County and Longmont Demographics: http://www.census.gov/
The Community Foundation. Boulder County Trends. Boulder: 2015.
https://issuu.com/commfound/docs/trends-2015_9bc47a2c4a15c6
NEA. When Going Gets Tough: Barriers and Motivations Affecting Arts Attendance.
NEA Research Report #59. Washington, DC: NEA Office of Research & Analysis,
January 2015.
https://www.arts.gov/sites/default/files/when-going-gets-tough-revised2.pdf
NEA. A Decade of Arts Engagement: Findings From the Survey of Public
Participation in the Arts, 2002-2012. NEA Research Report #58. Washington, DC:
NEA Office of Research & Analysis, January 2015.
https://www.arts.gov/sites/default/files/2012-sppa-feb2015.pdf
Pew Research Center. U.S. Smartphone Use in 2015. Washington, DC: Pew Research
Center, April 2015.
http://www.pewinternet.org/files/2015/03/PI_Smartphones_0401151.pdf
Infographics:
https://www.arts.gov/news/2015/surprising-findings-three-new-nea-reports-arts#sthash.x
Campbell Rinker. Culture Track '14. New York: LaPlaca Cohen, 2014.
http://www.laplacacohen.com/culturetrack/