This document discusses a grant from the National Association of Hispanic Nurses (NAHN) to increase health insurance coverage in Latino communities. It notes that Latinos suffer disproportionately from chronic diseases and have the highest uninsured rates. The grant trained over 100 NAHN nurses and students to educate over 6,375 individuals about Affordable Care Act protections and options. Key strategies included partnerships, addressing intergenerational families, cultural events, and culturally responsive messaging. Barriers like limited awareness, hard to reach populations, and challenges for farmworkers still persist.
National Association of Hispanic Nurses Mission: Committed to advancing the health in Hispanic communities and to lead, promote and advocate the educational, professional, and leadership opportunities for Hispanic nurses.
The purpose of the Promoting Increased Coverage in Communities (PICC) Initiative (HHS, OMH) is to identify and assist minority populations, to educate them about the Health Insurance Marketplace.
Latinos suffer from certain illnesses at higher rates than non-Hispanic white Americans. Studies link poor health to poverty, language barriers, cultural factors (access), and lack of health care coverage all of which are difficult issues in many Hispanic communities
2014 Survey -- 78% did not know that the health care law offered financial assistance or subsidies to help pay for their health plans, underscoring the need for continued education in this community.
According to national examination surveys, Hispanics are almost twice as likely as non-Hispanic whites to be diagnosed with diabetes by a physician. They have higher rates of end-stage renal disease, caused by diabetes, and they are 40% more likely to die from diabetes as non-Hispanic whites.
Higher rates of CVD risk factors
Hispanic American men and women generally have lower cancer rates than the non-Hispanic white population. However, disparities still exist in certain types of cancer.
Highest uninsured rates compared to any other racial or ethnic minority group
20% of low-income Latino youth have gone a year without a health care visit
Almost 50% of Latinos report not always getting care when needed
Compared with 43% black and 41% of white Americans
Data from our NAHN ACA Educator evaluation form.
We are excited to report that our organization was competitively selected as a recipient of the iCohere’s “Serving Those Who Serve Others” grants for 2015, a special program that awards high-tech resources, expertise, and platform for hosting a nationwide virtual conference on our PICCI grant. We were selected due to the unique contribution of Hispanic Nurses (NAHN) on this topic, noting that we were informed that we “clearly conveyed both the organization’s high level of commitment to those whom we serve, as well as our eagerness to expand the effectiveness of our community outreach through the benefits of hosting a major online event.
Lessons learned since 2014
Be inclusive, so that no one is left behind
Consider those already with health insurance coverage, those who feel do not qualify for tax credits, etc. – they may be your best marketing strategy
Latinos are intergenerational (la familia primero)
Include grandparents for education and outreach
Strategic Partnerships
Nurses can offer health screenings as an entry to discuss health insurance coverage/literacy
Annual and ongoing cultural events
Focus on various target groups (including health care providers)
Testing culturally responsive messaging
Do not make assumptions
Promote the value of health insurance coverage consistent with the values and priorities of consumers
Limited awareness remains a critical barrier: Fewer than half of adults had heard some or a lot about the coverage expansions;
Application assistance from navigators and others was the strongest predictor of enrollment, while Latino applicants were less likely than others to successfully enroll;
Hard to reach populations especially in need of in-person, bilingual assistance
Rural, border communities experience shortage of resources, including health care providers
Season & Migrant Farmworker Challenges
Seasonal employees, those in positions for six months or less per year, are not considered fulltime employees and do not have to be offered health insurance.
Advertising was strongly associated with perceptions of the law; State policy choices appeared to have had major impacts on enrollment experiences among low-income adults and their perceptions of the ACA.
Culturally responsive messaging impacts perception
Do not make assumptions
Promote the value of health insurance coverage consistent with the values and priorities of consumers