Infographic - Millennial Marketers: The Best is Yet to Come
The best is yet to come.
The marketing landscape is changing quickly,
and millennial marketers see a bright future ahead.
I/ Iillennials have already seen marketing evolve.
48% SAY I 46% SAY
"I’ve encountered a new channel
or term in the last month alone. ”
[3 They're optimizing content for 2.5x more devices 3’
3 YEARS AGO TODAY
4 DEVICES IO DEVICES
While encouraged by change, millennial marketers
are struggling to keep up.
agree the ideal marketer
must be tech savvy
® % Feel BUT ONLY
’ 2 4 % Feel descriﬁ-E-a’cth/ evrgwyselves
They're excited by the potential in the
Internet of Things‘, wearables, and mobile.
INTERNET OF THINGS WEARABLES
77% 54% 58%
agree it will have a large see these as a key growth say it is the biggest driver of
impact on marketing area in the next three years change in marketing
Almost three in four millennial marketers believe
we're at the start ofa golden age in marketing.
"The younger generation of marketers have a greater
understanding of social and mobile marketing. "
"Changes are an opportunity, not a threat. "
‘Definition of Internet ofThings: The term ''Internet of Things" was defined for survey respondents as such: "Internet of Things
refers to everyday devices, objects, and machines having Internet connectivity that allows them to send and receive data (eg. con-
nected appliances, thermostats, connected screens in cars and taxis, etc).
The data points referenced above come from a study commissioned by Adobe, produced by research firm Edelman Berland and
conducted as an online survey among a total of 356 US millennial marketing professionals (age 18-34). Data was collected between
Feb 11th and Feb 17th, 2015 by Edelman Berland. The margin of error at the 95% confidence level for the sample is +/ — 5%.
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