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MARKETERS: 

The best is yet to come. 

The marketing landscape is changing quickly, 
and millennial marketers see a brigh...
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Infographic - Millennial Marketers: The Best is Yet to Come

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The marketing landscape is changing quickly, and millennial marketers see a bright future ahead. Stats based on our research.

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Infographic - Millennial Marketers: The Best is Yet to Come

  1. 1. MARKETERS: The best is yet to come. The marketing landscape is changing quickly, and millennial marketers see a bright future ahead. I/ Iillennials have already seen marketing evolve. 48% SAY I 46% SAY "I’ve encountered a new channel or term in the last month alone. ” [3 They're optimizing content for 2.5x more devices 3’ 3 YEARS AGO TODAY 4 DEVICES IO DEVICES BEDS QDDQQDDQDQ While encouraged by change, millennial marketers are struggling to keep up. Feel CHALLENGED 58% agree the ideal marketer must be tech savvy ® % Feel BUT ONLY UNDERPREPARED T 25% ’ 2 4 % Feel descrifi-E-a’cth/ evrgwyselves OVERWH ELMED They're excited by the potential in the Internet of Things‘, wearables, and mobile. F? Y Q :1 INTERNET OF THINGS WEARABLES 77% 54% 58% agree it will have a large see these as a key growth say it is the biggest driver of impact on marketing area in the next three years change in marketing an ))) Almost three in four millennial marketers believe we're at the start ofa golden age in marketing. 61% SAY 79% SAY "The younger generation of marketers have a greater understanding of social and mobile marketing. " 93% SAY "Changes are an opportunity, not a threat. " ‘Definition of Internet ofThings: The term ''Internet of Things" was defined for survey respondents as such: "Internet of Things refers to everyday devices, objects, and machines having Internet connectivity that allows them to send and receive data (eg. con- nected appliances, thermostats, connected screens in cars and taxis, etc). The data points referenced above come from a study commissioned by Adobe, produced by research firm Edelman Berland and conducted as an online survey among a total of 356 US millennial marketing professionals (age 18-34). Data was collected between Feb 11th and Feb 17th, 2015 by Edelman Berland. The margin of error at the 95% confidence level for the sample is +/ — 5%. #MillenniaIMarketer Adobe, the be logo are either reglste red trademar rtrademarks of Adobe Systems Incorpo rated IN the United States and/ or other countries other trademarks are the properly of respective owners (:3 2015 Adobe Systems Incorporated All rights reserved

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