Genre Conventions

1. GENRE CONVENTIONS
ADMUSIC

2. HYBRID GENRE OR CROSS GENRE
 Lets start of the genre itself. I am working with an electro pop genre which is a hybrid other wise also
known as cross-genre. Electro pop genre consists of electronic music and pop music. The genre has seen
a revival of popularity and influence since 1980s , all the way to now days.
 If we look at these two genres conventions we might come across a number of factors.

3. LETS START POP MISE-EN-SCENE
 Costume: Bright Clothing, lose hair, experimenting with hair colours and revealing clothing.
 Locations: Streets, studios, Green Screen use, Bright colourful backgrounds.
 Props: These may vary depending on the narrative of the music video.
 Lighting: Bright, saturated, colourful, neon.

4. ELECTRONIC MUSIC MISE-EN.SCENE
 Costume: Blue and black clothing, Simple but yet futuristic, the hair is pulled up and sleek.
 Locations: Green Screen, Spaces, odd locations, neon colours but cold toned.
 Props: These may vary depending on the narrative
 Lighting: Blue, purple, green, cold toned colours, dull.

5.  One one of the electo-pop genre conventions include bright clothing. If we look at this example of
Kesha she has her bright pastel purple hair with colourful costume.
 However at the beginning of my music video I followed the genres conventions but later after getting an
audience feedback which I will leave a link to bellow has showed me that I should change my artists
costume, since it didn’t match the songs theme.
 I decided to go with the costumes which my artist Halsey went for in one of her concerts.
 When I was studding my artist I came across with her music videos such as Ghost and colours. Where
she wore a wig. This inspired me to have my artist wearing a wig.
Electro Pop Genre: Costume