Resty Magno,MD of Admax Network Philippines shared Philippines Internet Lanscape which conclude internet and broadband penetration, Intenet user's behavior and Media Reach.

1. Digital Publisher Workshop
Shangri‐la Makati
December 2009

2. Welcome!!!

4. What we do
DMS Group is the holding company for
an integrated group of technology‐
enabled media services.
Through continuous innovation, we are
making it easy for advertisers and their
agencies to connect with the right
audiences in targeted environments
across Asia Pacific.

5. The DMS Group Businesses
Southeast Asia’s #1 digital The global social media and The creation, localization and
advertising networks (in terms syndication marketing management of high impact
of Reach, Revenue, Inventory platform, providing a wide branded content experiences
and customer satisfaction) range of products that include across Asia Pacific.
offering both Premium Reach digital PR and Video
and Performance base syndication, Social Media
products via the proprietary Marketing and online‐brand
ADRENALINE platform. monitoring and reputation
management at the press of a
button.
5

6. The Power of the DMS Group
A full suite of products for Advertisers
1 Display Advertising
2 Content & Video Syndication
3 Social Media Marketing
4 Branded Experiences
5 Brand and Reputation Montoring

7. Philippines Internet Landscape

8. Online Population
The Philippines has one of the lowest Internet Penetration rates
in the world : only 15.4% of the population is online – 14 Million
Internet Users, 967,000 are broadband users.
(source : Universal McCann/Internet World Stats)
According to another estimate, however, the Philippines could
have as much as 20 Million internet users.
(source : The Nielsen Company/Yahoo)

9. The Internet is no longer a ‘luxury’ but a basic
necessity…
91% accessed the internet yesterday
82% access the internet everyday
3hours spent per internet session
83% access the internet from their home‐PC
51% access the internet at work
Source : Microsoft advertising

10. Motivations drive online behaviour Monthly Activities (%)
Used email 63
Used instant messengers 63
Used search 58
Played games online 53
Visited a social networking site 51
Read blogs 42
Down-/uploaded digital photos on photo sharing sites 33
Worked on personal blog 32
Listened to internet radio 28
Down-/uploaded music files online 25
Read news on internet portals 24
Sent internet SMS 23
Read sports information 21
Visited online community groups and forums 18
Read entertainment/celebrity news 15
Used internet telephone or VOIP services 14 Information
Used online classifieds/directory services 10 Communication
Planned or paid for personal travel onlin 4 Networking/Community
Conducted online banking transactions 3
Purchased products online 3
Fun/Entertainment
Commerce/Transaction
Base: Past month internet users aged 10+ across all socio‐economic classes in National Urban Philippines
Source: Yahoo!‐Nielsen Net Index 2008
[Topic of Presentation] Page 10

11. Media Reach
(%) 2006 2007 2008
97 98
92
80 78
69 71
63 62
58
53
46
28
20 19 21 23
17 18 16 15
18 16
7
TV (Past Radio (Past Outdoor DVD/VCD Cinema Newspaper Magazine Internet
Week) Week) (Past Week) (Past (Past 6 (Yesterday) (AIR) (Past
Month) Months) Month)
Base: Males and Females aged 10+ across all socio‐economic classes in National Urban Philippines
Source: Nielsen Media Index 2006‐2008
[Topic of Presentation] Page 11

12. Yet, digital spending is still very small in Philippines….

13. Top 10 Advertisers in Philippines
Top Advertisers in Philippines
UNILEVER PHILIPPINES, INC.
1
PROCTER & GAMBLE PHILS., INC.
2
NESTLE' PHILIPPINES, INC.
3
UNITED LABORATORIES, INC.
4
COLGATE‐PALMOLIVE PHILIPPINES, INC.
5
JOHNSON & JOHNSON PHILS., INC.
6
THE COCA‐COLA EXPORT COMPANY
7
SMART COMMUNICATIONS, INC.
8
MEAD JOHNSON PHILIPPINES, INC.
9
UNIVERSAL ROBINA CORPORATION
10

14. Please contact us for more information:
Thailand Malaysia
1‐7 Zuellig House Level 16, 1 Sentral,
Unit 1, 5th Floor Jln Sentral 5, KL Sentral,
Silom Road, Silom, Bangrak, 50740 Kuala Lumpur
Bangkok, Thailand 10500
T: +6 03 2092 9370
Tel: +66‐6360‐7206 F: +6 03 2092 9201
Philippines Singapore
18/F Tower 2, 16, Raffles Quay,
The Enterprise Center #33‐08, Hong Leong Bldg
6766 Ayala Avenue Singapore 048581
Resty Magno Makati City 1200 Philippines
Managing Director Tel: +65‐6532‐2507
Tel: +632‐856‐5616
E: resty.m@admaxnetwork.com
Vietnam Indonesia
T: +63 2 8565616
4 Nguyen Thi Minh Kai Menara Karya 28th Floor
M:+63 917 8673972 4th Floor, District 1 Jl. H.R Rasuna Said Block X‐5
Twitter: @restymagno Ho Chi Minh City Kav. 1‐2 Jakarta 12950
Skype: restymagno Vietnam Indonesia
www.admaxnetwork.com Tel: +84‐8404‐6324 Tel: +62 (0)21 5789‐5837
CONFIDENTIAL Copyright © 2008 Admax Holdings Limited. All rights reserved.