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What is product life cycle? Do you think Chuck Taylor was successfully reborn? What is meant by an iconic brand? What is the risk of changing the product design of an iconic brand? Explain in the context of the Chuck Taylor All Star sneakers. Would it be appropriate to call Converse a retro brand? Why or why not?.

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What is product life cycle? Do you think Chuck Taylor was successfully reborn? What is meant by an iconic brand? What is the risk of changing the product design of an iconic brand? Explain in the context of the Chuck Taylor All Star sneakers. Would it be appropriate to call Converse a retro brand? Why or why not?

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slides CapTechTalks Webinar May 2024 Alexander Perry.pptx
 

What is product life cycle Do you think Chuck Taylor was su.pdf

  • 1. What is product life cycle? Do you think Chuck Taylor was successfully reborn? What is meant by an iconic brand? What is the risk of changing the product design of an iconic brand? Explain in the context of the Chuck Taylor All Star sneakers. Would it be appropriate to call Converse a retro brand? Why or why not?