Wine Boutique desktop study

1. The branch of Weinhandlung Kreis in the center
of Stuttgart, Germany, designed by local studio
Furch Gestaltung + Produktion features
interesting modular shelves, called 386
fourpointeight. They are stacked and bolted
across the store, in a spectrum of blues,
purples, yellows and reds.
Showcasing as it does 12,000 bottles in just 70
square metres. The juxtaposition of
horizontally-racked bottles with vertically-
clipped counterparts creates a warm, fuzzy of
feeling of being overwhelmed with choice and
the brightly-coloured finish adds to the stylish
vibe.
Project name: Weinhandlung Kreis
wine shop
Location: Dorotheenstraße 2 (am
Schillerplatz), 70173 Stuttgart,
Germany
Type:Shop / Showroom / Boutique
Project Year: 2012
Project Area: 70 sqm
Status: Built
Completion Year: 2012
Interior Designer: Furch Gestaltung &
Produktion
The client, a high profile sommelier and wine
merchant, had to move locations and came to us with a
request for a ‘different’ wine-store with a strong design
which reflects the modern and fresh spirit of a new
generation of wine makers.
The predominant requirement was to place six or
twelve bottles of about 1200 different types of wine
(about 12,000 bottles altogether) and a small tasting
bar on an area of about 70m2, spread over two levels
and with no space for storage.
From the outset it was clear that this was
not manageable with traditional wooden
shelving, crates or boxes. The use of space
has been optimised for the benefit of the
product – the shelf disappeared and
storage became shop. This shop should
consist just of wine and no furniture –
similar to a spreadsheet, which is full of
data without wasting any space on
structure.
An important aspect was the exact
positioning and organisation of the
various types of bottles in the shelf. A
vertical sort sequence was developed,
derived from the columns in a
spreadsheet. Each element can carry 25
bottles, with the carries attached five
cartons of wine can be stored in each of
them.
R.ADITYA LAKHOTIYA B.DES II YEAR 3RD SEM SRM UNIVERSITY
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WEINHANDLUNG KRIES BOUTIQUE
(WINE MERCHANT CIRCLE)

2. GROUND FLOOR PLAN
BASEMENT FLOOR PLAN
Breadth of this wine boutique is 70 sqm.
386 ‘fourpointeight’ shelves
were installed in a range of
21 colours: to soften the
hard-edged industrial
product, to give it some
lightness and warmth, to
create a sense of orientation
and eventually to provide the
location with some attention
to the public.
4 prefabricated wire-grid mats, welded in two levels, are
connected upright with 5 reclined wire-fans to create a
spatial wire structure with the dimensions 520mm (w) x
520mm (h) x 350mm (d). The wire mats act as statically
effective layers – the 5 wire-fans connect them to each
other. These fans are equipped with runners, which
enable the shelf to accommodate 98% of all established
bottle formats elegantly. One of these elements can carry
25 bottles of wine. A circumferential wire with bend
edges adds style and lightnes
The powder coating provides
protection (the shelf from
corrosion, the bottles from
damage) and colour, but also
dampens against vibration
and clanging. The robot-
welded steel wire piece
fourpointeight was
developed up to serial
production in cooperation
with our manufacturer. They
are added modularly to each
other with a connector
consisting of two metal
semi-shells, boiled together.
The surrounding walls were rendered
with black lime plaster, backlights were
installed to add depth and the resin floor
was made bright to let the light appear
from below. A small tasting bar was
installed in a display window.
WEINHANDLUNG KRIES BOUTIQUE
(WINE MERCHANT CIRCLE)
R.ADITYA LAKHOTIYA B.DES II YEAR 3RD SEM SRM UNIVERSITY
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