Syllabus -2nd_year_pgdm_-_2012-13_-_final (1)

ACADEMIC REGULATION
&
SYLLABUS

PGDM
(Regular 2 Year Trimester System Program)

2ND YEAR
(2012-2013)

Department of Management Studies
Regional College of Management (Autonomous)

REGULATIONS FOR PGDM PROGRAMME
1.0 Duration of Curriculum and Calendar.
1.1 The 2nd Year of PGDM Programme is divided into three trimesters. Fourth trimester ordinarily commences in
July and ends in October. Fifth trimester commences in November and ends in January. Sixth trimester
commences in February and ends in April.
1.2 Each year, the institute/Institute shall draw a non-negotiable Academic Calendar and the same shall be strictly
adhered to. Second year Academic Calendars shall be made available during registration for fourth trimester.
1.3 The Curriculum and Syllabus shall be modified with approval of Academic Council positively once in every two
years to keep the same up-to-date. However, minor modifications can be done as and when necessary with
the approval of the Chairman Academic Council. The modification so done shall be placed in the immediate
next Academic Council Meeting for ratification.
2.0 Eligibility for Admission into 2nd Year.
2.1 A candidate is eligible for registration into the 2nd year provided he/she has registered and appeared all the
papers in the Mid-term & End Term tests in the 1st year and has secured a minimum CGPA of 4.5.
3.0 Subject-wise Registration and Eligibility to Appear at Examinations.
3.1 All Registered Students of the Institute have to register for each of the subject they are required to study and
appear at examination before commencement of a trimester. A student has to apply to the Department of
Management Studies in a specified format for subject-wise registration for the term. The same will be
scrutinized and registration confirmation will be given to each student.
3.2 Registration for Electives: In the second year students are required to register for subjects in the elective
areas as per the schedule drawn for the programme. No subject in the elective area will be allowed for
registration if there are less that fifteen students opting for the particular elective subject. Similarly no
combination in the elective area will be allowed for registration if there are less that fifteen students opting for
the particular combination of elective subjects. (Combination Table- Annexure-1)
3.3 A student who has been promoted with back log (XP) shall first register his present trimester subjects and
thereafter register his back log papers of the previous year for the corresponding trimester.
3.4 A student shall be eligible to appear in an examination provided he/she pursues a regular course of study and
attends at least 75% of classes in each theoretical and practical subjects, held during academic calendar of
the trimester. The attendance shall be considered from the date of start of the class in a particular trimester.
The schedule of classes will be notified through a time table before the beginning of classes in the Trimester.
3.5 Concessions: A student who has been absent for short periods due to participation in cultural, sports, other
academic/official assignments in the interest of the Institute/University/government with prior written
permission of the Head of the Institute shall be permitted a maximum of additional concession of 10% in
attendance and would be eligible for appearing in examination with a minimum of 65% of attendance in a
trimester. No students shall be allowed to appear End Trimester Examination with shortage of attendance
below 65% in any of the registered subject.
3.6 A student who has been absent on medical ground may be allowed to appear at examination provided he/she
has attended at least 65% of classes and (i) a medical board and (ii) the Director has recommended for such
relaxation.

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3.7 A student shall be admitted to examination in a subject only if he/she has registered for that subject, paid
necessary registration and examination fee in the beginning of the trimester.
3.8 A candidate shall be allowed in an examination only after he/she is issued an Admit Card for the relevant
examination by the department.
4.0 Grading System:
4.1 A letter grading system shall be followed in the Department. The Grading System shall be as described below:
A Seven Point grading system of base of 10 shall be followed. Categorization of the grades and their correlation
shall be as under.
Qualification Grade Score on 100 Percentage Points Point

Outstanding ‘O’ 90 & above upto 100 10
Excellent ‘E’ 80 & above but less than 90 9
Very Good ‘A’ 70 & above but less than 80 8
Good ‘B’ 60 and above but less than 70 7
Fair ‘C’ 50 & above but less than 60 6
Pass ‘D’ 37 & above but less than 50 5
Failed ‘F’ Below 37 2
NB: Grade D shall be Pass Grade for theory and Grade C shall be pass grade for other items such as lab etc.

4.2 A student’s level of competence shall be categorized by a GRADE POINT AVERAGE to be specified as:
TGPA - Trimester grade point average.
CGPA - Cumulative grade point average.

4.3 Definition of terms:
a) POINT - Integer corresponding to each letter grade.
b) CREDIT - Integer signifying the relative emphasis of individual course item(s) in a
trimester as indicated by the Course structure and syllabus.
c) CREDIT POINT - (b) X (a) for each course item.
d) CREDIT INDEX - Σ CREDIT POINT of course items in a trimester.
e) GRADE POINT - Credit Index
AVERAGE Σ CREDITS

TRIMESTER GRADE POINT AVERAGE (TGPA)

TGPA = CREDIT INDEX for a trimester
Σ CREDITS
CUMULATIVE GRADE POINT AVERAGE (CGPA)

CGPA = Σ CRIDIT INDEX of all previous trimesters upto a trimester
Σ CREDITS of all previous trimesters

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5.0 Rules for Examinations
5.1 The PGDM program shall consist of following items.
1. Theory (Mid & End term tests)
2. Practical/Laboratory (including Personality Growth Lab)
3. Project (Summer Internship & Dissertation)
4. Seminar
The schedule for these items along with their credit points for each trimester shall be as per rules approved by
Academic Council from time to time.

5.2 At the end of each trimester, there shall be an examination (herein after called End-term examination)
conducted by the Examination Section of the Institute.
5.3 A candidate securing ‘F’ grade in an examination has to re-register for the same and appear at the End-term
examination of subsequent years in the corresponding trimesters.
5.4 There shall be Repeat examinations after the publication of the results of a particular trimester for those
students who have secured grade ‘F’ in subjects of the said trimester to register for the same and clear a failed
subject(s). However there shall be a Special examination at the end of 2nd Year PGDM Programme. Students
who have secured grade ‘F’ in any paper after appearing the regular or repeat examinations may avail this
opportunity to clear a failed subject(s). However, no student shall be allowed to appear at Institute end-term
examination/repeat examinations/special examination with shortage of attendance below 65% in any of the
registered subject.
5.5 Evaluation of Theory Papers
The performance of a candidate in a theory subject shall be evaluated based on following components:
a. Mid-Term examinations 60 points
b. End term examination 40 points
Mid-Term Examinations:
Case Analysis 20 points
News Analysis 10 points
Surprise Test/Short Tests 10 points
Assignments 05 points
Mid-Term Class Test 10 points
Class Participation / Attendance 05 points
End Term Examination:
Objective Type 25%
Subject Theoretical 50%
News Analysis 12.5%
Case Study 12.5%
The mid-term question paper shall consist of objective type and short essay type questions. The subject Faculty
shall evaluate the same, show the evaluated answer paper to the students and discuss the test problems in the
class. The Institute shall maintain all records at least for one year for inspection by the competent authority.

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5.6 Evaluation of Summer Internship (During 4th Trimester)
A summer Internship will be evaluated based on following parameters:

• Understanding of the project, its scope and dimensions 10 points
• Analysis and its relation to literature 20 points
• Interpretation of results and recommendations 20 points
• Quality of Report 10 points
• Viva Voce 40 points
100 points

Evaluation will be done by a Committee at the Institute level.
The Chairman of the Committee shall submit a copy of the score to the Dean and the Dean shall forward the
score to the Examination section within the prescribed date.

5.7 Evaluation of Dissertation (During 6th Trimester)

(a) Evaluation will be done on following points.

Understanding the relevance, scope and dimension of the project 10 points
Relation to literature/application 10 points
Methodology 10 points
Quality of Analysis and Results 20 points
Interpretations and Conclusions 10 points
Viva Voce 40points
100 points

(b) The topics of the Dissertation shall be selected by members of faculty and assigned to individual
students.
(c) The evaluation of Dissertation presentation and viva-voce shall be carried out by a committee
comprising the guide and external expert drawn from industry (not below the rank of Manager) or
academy (not below the rank of Asst. Professor/Asso. Professor/ Reader).
(d) Minimum score for a Pass in Project item is 50 percentage points.
(e) The Committee shall submit the score within the prescribed date to the Dean who shall forward it to
the Examination Section.

5.8 Evaluation of Laboratory Works

A Laboratory paper shall have minimum of 5 to a maximum of 10 assignments/ experiments. Each Assignment
shall have equal percentage points. The Faculty concerned shall evaluate each such assignment/experiment
based on quality of result, report and general understanding. On completion of each assignment/experiment,
the evaluation shall be done. The score of the student will be sent to the Examination section. Minimum score
for a Pass in Laboratory work shall be 50 percentage points. The concerned Faculty shall maintain such records
for a period of one year for surprise checks by the competent authority.
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5.9. Evaluation Responsibility
a) The Faculty members imparting instruction is solely responsible for evaluation of Class Tests and
Practical works. He /She is also responsible for maintaining all records to justify his/her evaluation
scheme and score thereof.
b) The score assigned by a faculty member is final. However, if the Director/Dean is convinced that the
scores assigned by a Faculty is biased, he/she shall appoint a committee where that Faculty
concerned will be a member for review. The decision of the committee shall be final and binding. The
decision with revised score shall be sent to the Examination Section for necessary action.
c) The department is responsible for sending all the marks/grades of the mid-term tests and practical/Lab
assignments/summer project/seminar and dissertation Viva-voce to the examination section within the
stipulated time
5.10 Pass in a Subject item
A candidate shall be pass (clear) a subject if
a) In a Theory Paper, he/she has secured a minimum of 37 percentage points taking the end term and
mid-term tests together. However, he/she should have secured minimum of 18 marks in the End Term
Test of that particular paper. In other words, even if a candidate secures Zero (0) in any paper in the
Mid Term Test but secures minimum 37 percentage points in End Term test alone, he/she shall be
declared pass in the paper.
b) In a Practical / Laboratory Paper / Viva-Voce, he/she has to secure minimum of 50 percentage Points.
6.0 Promotion and Qualification for Degree
a) In order to pass the PGDM program a candidate must secure at least Pass Grade with a minimum of
CGPA of 5. Further, he/she must have fulfilled the academic requirements to be eligible for award of
the degree.
6.2 Promotion from the 1st Year to 2nd Year.
a) A candidate shall be promoted to the 2nd year provided he/she has registered and appeared all the
papers in the Mid-term and End Term tests in the first year and has secured a minimum CGPA of 4.5.
b) The candidate clearing every paper of the registered course of the academic year shall be marked
“P”.
c) The candidate with backlog papers will be marked “XP”.
d) The candidate with CGPA less than 4.5 shall not be promoted to the next year and hence marked “X”.
6.3 A candidate, who has failed to get promotion to the 2nd year in view of ineligibility as indicated above, can re-
register in the 1st year of the PGDM program afresh in failed subjects of respective trimesters in subsequent
years, but he/she has to complete the PGDM program within the stipulated period of 4 years.
6.4 Once such a candidate clears all his first year papers and obtains eligibility to go to the second year, he/she
shall be allowed to register for the 4th trimester subjects of the 2nd year like a regular student of the 2nd year, and
will be allowed to continue as a 2nd year student. However, such a student has to complete his PGDM course
within 4 years of his/her taking admission the first time in the first year.
6.5 The mid-term test marks obtained in the first attempt will be accepted for final computation of marks for
declaration of result, even though the candidate reregisters in the concerned subjects in the subsequent years.
6.6 A candidate shall be eligible for promotion to the next higher year if he/she satisfies the conditions laid down
under the rules formulated by the Academic Council from time to time.
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6.7 The overall performance of a successful candidate for the award of a degree shall be based on the combined
results of all the examinations of the PGDM program.
6.8 A candidate’s level of competence shall be categorized in accordance with the Cumulative Grade Point
Average.
6.9 Degree requirements: A candidate shall be eligible to be admitted to the Master of Business Administration
(PGDM) degree of the Institute provided he/she
• has cleared the minimum prescribed credit requirements with minimum of Pass grade in each Theory
subject and C Grade for other subject items,
• has secured minimum CGPA of 5.00 or above,
• has no disciplinary or court cases relating to Institute matters pending against him/her,
• has not been convicted for any cognizable offence.
6.9 Program Design: The two year PGDM program shall carry a minimum credit point or 141 for award of degree.
The detailed break-up is mentioned below:

a. There shall be 24 core (compulsory) papers of 3 credits each in the 1st and 2nd years.
b. There shall be 1 core (compulsory) paper of 2 credits in the 2nd year.
c. There shall be 2 core (compulsory) papers of 1.5 credits in the 2nd year.
d. There shall be 1 core (compulsory) papers of 1 credits in the 2nd years.
e. There shall be 12 core elective papers of 3 credits each in the 2nd year.
f. There shall be 4 compulsory lab courses of 2 credits each.
g. There shall be 1 communication for employment lab course of 5 credits in the 1st year.
h. The summer internship training program of 6 to 8 weeks duration shall carry 5 credit points.
This shall be evaluated in the 4th trimester, and the marks shall be intimated to the
Examination Section by the department.
i. There shall be a seminar presentation during 4th trimester carrying 4 credit points.
j. There shall be a dissertation during the 6th trimester carrying 5 credit points (3 credit points for
written report and 2 credit points for oral presentation and viva-voce).
6.10 Credit Requirement for the Degree: Credit Requirements for the Degree shall be Minimum of the following
Subject items shall constitute the total credit requirements.

Subject Items Credits Minimum

• Environment (economic, business, social and cultural) related subjects. 15
• Qualitative and Quantitative Techniques Oriented Subjects 12
• Core Professional Subjects 59
• Core Elective Subjects 36
• Communication for Employment 5
• Summer Project 5
• Seminar presentation 4
5
• Dissertation
Total 141

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7.0 Award of Degree

The degree certificate and the mark sheet shall be awarded to the successful candidates by the Institute. The
degree shall be a general PGDM degree. It will not mention any specialization. The transcript showing the
subjects cleared shall show the focus of the candidate.

8.0 Time of completion of the course:

A candidate can complete the regular 2 years PGDM program within a maximum period of 4 (Four) Years. If
he/she fails to clear the program within this period, his/her name shall be deemed to have been struck off from
the register of the Institute.

9.0 Time Table for Instruction:
The PGDM department will prepare Time table for the subjects (Theory and Practical) being offered in a
trimester before the course wise registration of students to that trimester. The time table must also mention the
Faculty who is handling a subject. If the subject is handled in more than one section, the names of the Faculties
handling all the sections should be given.

NB: The Institute follows a Zero-Tolerance Policy on raging. Any such form of activities indulged by the
students amounting to the raging attracts exemplary disciplinary action as per Institute/AICTE guidelines.

Sd/-

Director &

Chairman, Academic Council

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DETAIL SYLLABUS FOR 2ND YEAR PGDM PROGRAMME
4th Trimester
Code Theory Credit
PGDS-401 Summer Internship Project Presentation 5.0
PGDC-401 Logistics and Supply Chain Management 1.5
PGDL- 401 Managerial Skill Development 1.5
Elective-I 3.0

Elective Group-A Elective-II 3.0
Elective-III 3.0
Elective-IV 3.0

Elective Group-B Elective-I 3.0
Elective-II 3.0
Total 26

5th Trimester
Code Theory Credit
PGDS-501 Seminar Presentation 4.0
PGDC-501 Ethics, Corporate Governance and Social Responsibility 2.0
PGDC-502 Spirituality Management 1.0
Elective-V 3.0

Elective Group-A Elective-VI 3.0
Elective-VII 3.0
Elective-VIII 3.0
Elective Group-B Elective-III 3.0
Elective-IV 3.0
Total 25

6th Trimester
Code Theory Credit
PGDS-601 Dissertation 5.0
Total 5.0

TOTAL CREDIT (1st Year PGDM) 85
TOTAL CREDIT (2nd Year PGDM) 56
GRAND TOTAL CREDIT (PGDM) 141

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ELECTIVES
1. MARKETING MANAGEMENT
CODE 4TH TRIMESTER CODE 5TH TRIMESTER
PGDE-411 Consumer Behavior PGDE-511 Product and Brand Management
PGDE-412 Advertising Management PGDE-512 Service Marketing
PGDE-413 Sales and Distribution Management PGDE-513 Strategic Marketing
PGDE-414 Retail Marketing PGDE-514 International Marketing
PGDE-415 Rural Marketing PGDE-515 Customer Relationship Management
2. FINANCIAL MANAGEMENT
PGDE-421 Corporate Finance PGDE-521 Financial Derivative
PGDE-422 Financial Services PGDE-522 Micro Finance & Rural Banking
PGDE-423 Security Analysis & Portfolio PGDE-523 Business valuation & Financial Modeling
PGDE-424 Management Finance
International PGDE-524 Corporate Restructuring
PGDE-425 Financial Planning & Wealth PGDE-525 Project Planning & Control
Management 3. HUMAN RESOURCE MANAGEMENT
PGDE-431 Industrial Relations PGDE-531 Recruitment and Selection
PGDE-432 Labour Laws PGDE-532 Human Resource Development
PGDE-433 Compensation Management PGDE-533 Organisation Change & Development
PGDE-434 Human Resource Planning PGDE-534 Strategic & International HRM
PGDE-435 Performance management PGDE-535 Talent Management
4. INFORMATION SYSTEM
PGDE-441 RDBMS PGDE-541 Enterprise Resource Planning
PGDE-442 Software Management PGDE-542 E-Business
PGDE-443 Business Functions & Process PGDE-543 Object oriented program with Java
PGDE-444 Computer Aided Management PGDE-544 Information Security & Cyber Law
PGDE-445 Business Data Communications & PGDE-545 Business Modeling and Simulation
Networking 5. OPERATIONS MANAGEMENT
PGDE-451 Technology Management PGDE-551 Service Operations Management
PGDE-452 Project Management PGDE-552 Logistics Management
PGDE-453 Materials Management PGDE-553 Six Sigma
PGDE-454 Supply Chain Management PGDE-554 Innovation and R&D Management
PGDE-455 Total Quality Management PGDE-555 Management of Physical Assets
6. BANKING MANAGEMENT
PGDE-461 Monetary & Fiscal Policy System in India PGDE-561 Corporate Banking
PGDE-462 Accounting & Finance for Bankers PGDE-562 Foreign Exchange & Financing of international Trade
PGDE-463 Legal and Regulatory Aspects of PGDE-563 Treasury Management & ALM
PGDE-464 Banking
Rural Banking PGDE-564 Credit Analysis & NPA Management
PGDE-465 Retail Banking & Marketing of Financial Products PGDE-565 Customer Service Management in Bank
N.B: 1. A student will have to opt for total number of twelve elective papers in 4th and 5th trimester taken
together from all the groups. 2. A student will have to select four papers from any one of the elective
groups (i.e. 1, 2, 3, 4, 5, and 6) and two papers from other groups in each 4th and 5th trimester. The
combinations are represented in the matrix form for the more clarification.
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COMBINATION MATRIX
COMBINATION - 1 COMBINATION - 2
Four elective papers Two elective papers Four elective papers Two elective papers
out of 5 papers Out of rest 5 groups out of 5 papers Out of rest 5 groups
2. Finance 1. Marketing
3. HRM 3. HRM
1. Marketing 4. IT 2. Finance 4. IT
5. OM 5. OM
6. BM 6. BM
1. Marketing 1. Marketing
2. Finance 2. Finance
3. HRM 4. IT 4. IT 3. HRM
5. OM 5. OM
6. BM 6. BM
1. Marketing 1. Marketing
2. Finance 2. Finance
5. OM 3. HRM 6. BM 3. HRM
4. IT 4. IT
6. BM 5. OM

Example: If a student selects four papers from group 1 (i.e. marketing), then he/she will have to select two
papers from any other groups (other than group 1 i.e. marketing) in each of the 4th and 5th trimesters.

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4TH TRIMESTER
PGDC - 401: LOGISTICS AND SUPPLY CHAIN MANAGEMENT (1.5 Credit)
Course Objectives: SCM is an applied paper that tries to integrate the cross-discipline needs of marketing as well as
operations students. SCM is a key functional focus area in industry today. The course aims at making students
appreciate the importance of SCM modern business - Understanding the nature of supply chain, its functions and Supply
Chain systems, Learn the function and role of Warehousing and Distribution centers, Knowledge related of selection of
channel partners and transportation options including in global scenario and Contemporary techniques like Role of IT in
supply chain, 3 Pl and 4 PL.
Course Contents:
Concept of Supply Chain, Decision phases in a Supply Chain, Process view of a Supply Chain, Logistic Management,
Logistical Activities; Marketing and logistic interface, Customer requirements analysis, Aligning supply chain to customer
needs: Quick response logistics, Importance of logistics/Supply chain customer service, Cross docking, Packaging
Innovations, Third Party and fourth party Logistic and Service concepts and applications.; The Strategic logistics plan,
The changing Logistic Environment, Formulating Logistics Strategies, designing Logistic system.
Logistics Network design, Information flow for logistics, Managing Material flow and Transportation, Inventory
Management, Warehousing, Material handling and Packaging; Logistics/Supply chain network Planning, Major locational
déterminants, design of Channel of distribution, Physical Distribution Management ; Logistic Cost, Customer Profitability
Analysis, Logistic performance measurement.
Case Study: Compulsory, Relevant Cases have to be discussed.
Suggested Books:
1. K Shridhar Bhat – Logistics and Supplychain Management, HPH
2. Jeremy F. Shapiro: Modelling The Supply Chain,, Cengage Learning.
3. Sahah : Supply Chain Management : Pearson
4. Bozarth-Introduction to operations and Supply Chain Management-Pearson
5. Upendra Kachru: Exploring the Supply Chain theory and practice, Excel

PGDL - 401: MANAGERIAL SKILL DEVELOPMENT (1.5 Credit)
Course Objectives: By the end of the course students will be able to perform effectively in Group discussions and
personal interviews, prepare with better focus for a job exhibiting favourable etiquettes.
Course Contents:
Group Discussion: Definition of Group Discussion, Prerequisites of Group Discussion, Benefits in Group Discussion,
Salient Features of Group Discussion, Do’s and Don’ts in Group Discussion, Important Points in Group Discussion.
Accept Criticism.; Mock GD’s; Interview Preparation and Techniques: Importance of interview preparation, How to
prepare for your interview, During the interview, Types of interview questions, Differentiating yourself from the
competition, Facing Interviews: Job Interviews, Business Interviews and Press Interviews; General and Area wise Mock
Interviews
Corporate Etiquettes: Importance of Etiquettes, Three Basics of Etiquettes: Respect, Kindness and Integrity, Corporate
Etiquettes Essentials: Professionalism, Telephone Etiquettes, Workplace Etiquettes: Sound, Scent and Sight. Grooming
Etiquettes: Appearance and Dress Code. Dining Etiquettes: Table Manners, Company Analysis, Report preparation,
Student Presentations, Seminar on Dinning & Corporate Etiquettes.

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5TH TRIMESTER
PGDC - 502: ETHICS, CORPORATE GOVERNANCE AND SOCIAL RESPONSIBILITY (2.0 Credit)
Course Objectives: To educate the students with value driven teachings of great masters, Kindle the spirit of self
discipline in the light of spiritual directions so as to govern in righteous way. To spread the awareness about the Ethical
practices and its’ benefits to individual, Organisation, Association, Social, & Global level, Corporate Governance of rights
& responsibilities of the Stakeholders, Discharging the responsibility to address Global Poverty, Global Food Security,
Human Rights, Climate Change & Poverty through CSR
Course Contents:
What is Ethics?, Why does it matter?, Difference between Ethics & Moral, Process of practicing and monitoring Ethical
Practices in an organisation, Relevance of Ethics in Governance, Ethical relativism & subjectivism, Business Ethics in
changing Environment
What is Corporate Governance?, Analysis of Environmental forces and Stakeholders, Role of CEOs in Stakeholder
analysis. NFCG(National Foundation for Corporate Goveranance, Ministry of Corporate Affairs, Government of India
Guidelines), National Voluntary Guidance on Social Environmental and Economic responsibilities of Businees by NFCG,
GOI, Role of MCA(Ministry of Corporate affairs, GOI & State Government), CII (Confederation of Indian Industry), ICAI
(Institute of Chartered Accountants of India), ICSI (Institute of Company Secretaries of India), ICWAI(Institute of Cost &
Works Accountants of India), NSC( National Stock Exchange of India Ltd)
Concepts of CSR, Its implementation, CSR Voluntary guidelines 2009 by Ministry of Corporate affairs GOI, UNCED(The
United Nations Conference on Environment & development-EARTH SUMMIT (Global Poverty, Global Food Security,
Human Rights, Climate Change & Poverty)
Suggested Books:
1. Business Ethics: by CSV Murthy (Magraw HILL Co. publication)
2. Corporate Governance” by A C Fernands, (Person publication)
3. Business Ethics & Corporate Governance” by R K Sharma, Punit Goel, Pooja Bhagwan (Kalyani Publication)

PGDC - 501: SPIRITUALITY MANAGEMENT (1.0 Credit)
Course Objectives: The primary objective will be to learn how to better relate one’s spiritual values with the demands of
work—whether you are self-employed, work for a large or small company or are in a non-profit organization, volunteer
your time or work at home.
Course Contents:
What is spiritualism?, Its’ relation with human life, How spiritualism influence human behavior in supporting the work life
balance along with profit maximization in an organizational setup. Basic principles of grooming adding value to human
behavior, bringing discipline in day-today activities through spiritual teachings of great masters of different faiths,
(Sreemad Bhagavat Gita, Holy Bible, Holy Quran, Buddhism, Sikhism etc.), Practice of Work Ethics - -Purusharth
(Karma Yoga- Karma, Dharma, Artha & Moksha)
Case Study: Compulsory, Relevant Cases have to be discussed
Suggested Books:
1. “Percepts for practice” - by Swami Shivananda
2. ”Sreemad Bhagavat Gita” by Swami Chinmayananda
3. ”Call of the Nation” by Swami Vivekananda
4. “Holy Bible – Old & New Tesaments”
5. ”Kashful Mahjoob” by Reynold A. Nicholson
6. “Buddhism for beginners” by Thuberton Chodron (Amazon publishers)

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ELLECTIVE PAPERS
4th TRIMESTER

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1. MARKETING MANAGEMENT
PGDE - 411: CONSUMER BEHAVIOUR (3.0 Credit)
Course Objective: This course particularly designed to help the students to know the buyers’ motivation, and behaviour
(pre-purchase, purchase and post purchase), impact of social and cultural variables on consumption decisions equipped
with frameworks to analyze consumers behaviour and use them in designing marketing strategies and in enhancing the
effectiveness of marketing programmes.
Course Contents:
Basics of Consumer Behaviour: Nature and scope of consumer behavior, the application of consumer behavior principles
to strategic marketing, Consumer Decision Making: four views of consumer decision making, Consumer Decision Making
process, Comprehensive models of consumer decision making- Nicosia Model, Howard-Sheth model, Engel-Kollat-
Blackwell model Sheth’s Family decision making model. Individual determinants of Consumer Behaviour: Understanding
Consumer Motivation, Personality and Self Concept, Perception, Attitudes, Learning, memory & behaviour modification.
Group influence on Consumer Behaviour: The influence of Culture & sub culture, Social Class, Lifestyle profiles of the
social class, reference group and family, Family life Cycle (FLC), Consumer Opinion Leadership Process. Diffusion of
Innovations: Innovation as a concept, The diffusion process, the adoption process, A profile of the consumer innovator,
Consumer Research. Industrial Organizational Buying Behavior: Buying decisions involved in industrial buying process-
Factors influencing Industrial Organizational buying behavior – Stages of Industrial Organizational buying process.
Suggested Books:
1. Leon G. Schiff man & Leslie Lazar Kanuk: Consumer Behavior, Pearson
2. Loudon & Della Bitta, Consumer Behavior, Tata McGraw Hill
3. Blackwell - Consumer Behaviour, Cengage Learning.
4. Suja R. Nair Himalaya Publishing House
5. Batra & Kazmi, Consumer Behavior, Excel Books.

PGDE - 412: ADVERTISING MANAGEMENT (3.0 Credit)
Course Objectives: It exposes the students to the principles and practice of advertising and sales promotion, develops
conceptual clarity and provides analytical application skill of advertising and sales promotion as an IMC Perspective.
Course Contents:
Advertising: Role of advertising in a developing economy- a critical appraisal, functions and types of advertisement,
Ethics & Social Responsibility in Advertising; Advertising Functions: advertising department, Advertising Agency and role
of advertisement manager. Client agency relationship, Advertising budget – methods. Concepts on AIDA and DAGMAR.
Ad Strategies: Media Strategy: Characteristics, media selection, media scheduling, advertising research Message
Strategy: Copy, Visual, Layout, Creation and production in advertising. Advertising Campaign Planning; Advertising
effectiveness: Pre-testing, post testing, experimental designs. Measuring advertising effectiveness; Sales Promotion:
Consumer Promotion, Trade Promotion, Sales Force Promotion: Recent Trends.
Suggested Books:
1. Shah,D’Souza: Advertising and Promotion-An IMC Perspective, TMH.
2. Batra, Mayer and Aakar: Advertising Management, Pearson Education.
3. Jethwaney, Jain: Advertising Management, OXFORD.
4. Chunawalla and Sethia - Advertising Management, Himalay Pub. House.
5. Murty, Bhojana - Advertising-An IMC Perspective, Excel Books.

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PGDE - 413: SALES AND DISTRIBUTION MANAGEMENT (3.0 Credit)
Course Objective: This course will offer in-depth exploration of concepts and practices in the fields of sales
management and channel management. The perspective will be effective managerial decision making in these area.
Course Contents
Introduction to Sales Management - Nature, Role and Importance. Personal Selling-Industrial Selling, Retail selling and
Service selling .Sales Management Process. Selling Process. Selling skills and Strategies. The Sales Organization.
Emerging trends in Sales management; Management of Sales Territory- Management of Sales Territory-Designing Sales
territory, Beat planning- routing and scheduling, Determining the size of sales force and allocating sales territories. Sales
Quota, Sales forecasting, Sales Budget and Budgeting procedures, Controlling the selling effort-Sales volume and Cost
analysis.
Management of Sales Force: Recruitment and selection of Sales Force, Training the Sales Force, Sales Force
Motivation, Sales Meetings and Contests, Compensating Sales Personnel, Evaluation and Supervising Sales Personnel,
Sales Force Automation; Distribution: Design of Distribution Channel, Management of Channels (Co-operation, Conflict
and Competition, Wholesaling, Retailing. Channel Evaluation-Channel Profitability Analysis-ROI; Physical Distribution-
Objectives, Order Processing, Warehousing, Inventory, Transportation. Tackling Competition-Merchandising and self
Space acquisition. Emerging trends in Distribution: Supply Chain management.
Suggested Books:
1. Panda & Sahdev - Sales and Distribution Management, Oxford University Press
2. Havaldar & Cavale – Sales and Distribution Management, TMH
3. Acharya and Govekar - Marketing and Sales Management, Bombay: Himalaya Publishing House.
4. Still, Cundiff & Govoni - Sales Management: Decision Strategies & Cases, Pearson
5. Rosenbloom - Marketing Channels, Cengage Learning

PGDE - 414: RETAIL MARKETING (3.0 Credit)
Course Objective: The course is designed to focus on the perspectives of manufacturers on retailers and
understanding of retail business. It is further aimed at throwing more lighten the practice of retailing for the students.
Course Contents:
An introduction to the Retailing System, Retailing definition structure, different formats; Franchising, Direct Marketing /
Direct Selling - Exclusive shops - Destination stores - Chain Stores - Discount Stores and other current and emerging
formats - Issues and options; Concepts in retailing - Retailing mix; Retail Marketing Environment & Retail Consumer
Behaviour: Social forces - Economic forces - Technological force – competitive forces, Consumer purchase behaviour -
Cultural and social group influence on consumer purchase behavior; Merchandise Management: Managing Merchandise
Management Process; Merchandise Management Process Overview, Forecasting Sales, Developing an Assortment
Plan, Setting Inventory and product availability levels;
Merchandise Planning Systems: Staple Merchandise Management Systems, Fashion Merchandise Management
Systems, Open – to- Buy System, Allocating Merchandise to stores, Analyzing Merchandise Management Performance;
Buying Merchandise: Brand Alternatives, Buying National Brand Merchandise, Buying private level Merchandise,
Support services for the buying process, Strategic relationships; Retail Pricing: A brief Discussion, Retail Communication
Mix; Supply Chain Management: Warehousing, Wholesaling and market logistics, Role of IT in supply chain
management; Retail Equity, Technology in Retailing - Retailing through the Internet, Consumerism & Ethics in retailing,
Future of retailing.
Suggested Books:
1. Levy, Michael & Barton A. Weitz - Retailing Management, TMH.
2. Gilbert David, Retail Marketing Management, Pearson.
3. Sinha & Uniyal - Managing Retailing, Oxford University Press
4. Dr. Harjit Singh – Retail Management, S. Chand
5. Zikmund - Customer Relationship Management, John Wiley & Sons.
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PGDE - 415: RURAL MARKETING (3.0 Credit)
Course Objective: The objective of this course is to explore the students to the Agriculture and Rural Marketing
environment so that they can understand consumer's and marketing characteristics of the same for understanding and
contributing to the emerging challenges in the upcoming global economic scenario.
Course Contents:
Concept & scope of rural market, Rural development as a core area, Rural Market: Characteristics, Environmental
factors; Rural Consumer Behaviour, Rural Consumer Vs Urban Consumers – a comparison, Relevance of Marketing mix
for Rural market/Consumers. Problems in rural market.
Segmentation, Targeting & Positioning for rural market, Market forces, components of different Product strategies,
Pricing Strategies, Promotional Strategies & Distribution Strategies for Rural consumers; Understanding Agricultural
Markets, Nature & scope, Objectives of Agricultural Marketing, Agricultural Produces and their market, Major of
Government and Non-Govt. Agencies in the development of Rural and Agricultural Sector, Marketing Strategies for
Seed, Fertilizers, Pesticides, Farm equipment; Special topics-Inclusive growth: e-Choupal, Hariyali Kisaan
Bazaar (HKB), Project Shakti
Suggested Books:
1. Introduction to Rural Marketing, R.Krisnamoorthy, Himalaya Publishing House
2. Rural Marketing, Pradeep Kashyap & Siddhartha Raut, Biztantr
3. Rural Marketing, Balaram Dogra & Karminder Ghuman, TMH
4. Rural Marketing , C G Krishnamacharyulu, Lalitha Ramakrishnan – Pearson Education
5. Rural Marketing , U.C.Mathur, excel books

2. FINANCIAL MANAGEMENT
PGDE - 421: CORPORATE FINANCE (3.0 Credit)
Course Objective: The purpose of this course is to acquaint the students with the techniques of managing corporate
finance, the current assets and its components.
Course contents:
Capitalization: Concepts and meaning of capitalization, over capitalization and under capitalization, water capital, Capital
structure and its theories, Capital budgeting : Meaning and risk analysis of capital budgeting; Concept of working capital,
Significance of working capital, determinants of working capital, Operating cycle, Estimation of working capital, risk-
return tradeoff of working capital, Working capital policies: Current asset policy and financing policy, working capital
financing,
Inventory management: meaning, Tools and technique of inventory management, EOQ, various levels of inventory,
inventory control (ABC and VED analysis); Receivables management: credit policy variables, evaluation of alternative
receivable policy, collection policy, cost of receivables, Cash management: Meaning, Objectives/Motives of holding cash,
Determinants of cash needs & method for determining cash needs (Baumol model & Miller-Orr model).
Suggested Books:
1. I M Pandey-Financial Management-Vikash
2. Prasanna Chandra- Financial Management-TMH
3. Khan and Jain-Financial Management-TMH
4. Sudhindra Bhatt- Financial Management-E

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PGDE - 422: FINANCIAL SERVICES (3.0 Credit)
Course Objective: To familiarize the students with various financial services rendered to the beneficiaries by agencies
authorized to render such services.
Course contents:
Financial Services: Concept, Financial Services, Regulatory Framework, Types of Financial Services, Fund based and
Non-fund based. Lease Financing - Meaning, types, leasing vs. Buy Decision. Hire Purchase and installment credit, Bills
Discounting, Concept and details of Factoring, Forfeiting; Issue Management and its procedure:- Initial Public Offer,
Book building process, Criteria of price band determination of issue, Role and functions of Merchant bankers.
Mutual Funds: Concept, different schemes, advantages, Functions, Mutual fund in India, Participant of mutual fund and
Regulation of Mutual Fund; Credit rating – Concept, Importance of Credit rating, Credit rating agencies, Venture Capital -
Concept and developments in India..
Suggested Books:
1. Gordon & Natrajan; Financial Markets and Services, Himalaya Publishing House
2. S Gurusamy, Merchant Banking and Financial Services, TMH
3. M.Y. Khan, Financial Services, TMH
4. V. A. Avadhani, Management of Financial Services- HP

PGDE - 423: SECURITIES ANALYSIS AND PORTFOLIO MANAGEMENT (3.0 Credit)
Course Objective: To acquaint the students with the fundamentals investment and the concept of equilibrium in the
market and to provide the various techniques available for minimizing risk and optmising return for a combination
financial assets
Course contents:
Fundamentals of Investment , Concepts of Bond- Bond types, valuation and strategies, Stock valuation, Investment
Analysis-Fundamental analysis & Technical analysis, Investment Strategy- Equity Management Strategy, EMH: Weak
form, semi-strong formand strong form, Introduction to portfolio, diversification;
Portfolio risk-Markowitz model, Efficient frontier, optimization-selecting the best portfolio, CAPM Model, SML,CML-
relationship with beta, APT; Portfolio Revision, Portfolio rebalancing and Upgrading, mispriced, Portfolio performance
evaluation-sharpe, Trenor, jensen ratios, Fama model , market timing.
Suggested Books:
1. Alexander, Sharpe & Bailey, Fundamentals of Investment, PHI
2. Fisher & Jordan, Security Analysis and Portfolio Management, Pearson.
3. P.Chandra, Security Analysis and Portfolio Management, TMH
4. D. K. Khatri- Investment Management and Security Analysis(Text and cases)-
5. V.K. Bhalla, Investment Management, S. Chand

PGDE - 424: INTERNATIONAL FINANCE (3.0 Credit)
Course Objective: Basis understanding of evolution of International Financial System, Main objectives are to give an
analytical nature and functioning of FOREX markets, determination of exchange rates and interest rates, To define and
measure FOREX risk and risk management strategies, To explore Long tern source of Fund from International Market
and design financial strategies.
Course Content
Pre World war 1 classical Gold standard, Post World War II the Breton wood system,(Appt presentation along with US
moves out of Breton wood system and emergence of Floating rate system and in 1999 emergence of European

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Monetary Union with Euro. Balance of payment- Concepts, Capital Account, Current account Statistical Discrepancy,
and Official Reserve Account; Purchase Power Parity, interest rate parity & Covered interest Arbitrage; Real Interest
Parity, Determinants of Exchange rate -free float, Central Bank & its role.

Conceptual overview on FOREX Risk Management, Nature of exposure (Economic, Transaction and
translation),Hedging the risk- Currency forward, Options, Futures, Swaps, International Source of finance and
International Investments, Equity Financing (ADR, GDR, AIMS etc); Bond Financing (Fixed & floating rate) – At euro
market, YEN market, Chinese market, Indian Perspective –ECB Guidelines by RBI, International Investing (from Indian
Perspective) Cost of capital of a foreign investment, Market expansion and global leadership and mode of financing.
Suggested Books:
1. International Financial Management, PG Apte, Tata Mc-Graw Hill.
2. International Financial Management, V.Sharan, Pearson
3. Madhu Vij, International Financial Management, Excel Books.
4. Option, Futures and other Derivatives: John C Hull. PHI

PGDE - 425: FINANCIAL PLANNING AND WEALTH MANAGEMENT (3.0 Credit)
Course Objective: To familiarize the students with various theories and practices of financial planning and wealth
management.
Course contents:
Assessment of macroeconomic fundamentals of Indian economy, Financial Planning Process; Planning for investment,
Investing in Fixed Income Securities, Retirement Planning, Estate Planning;
Wealth management prognosis, Saving investment trends, Managing Risk in Wealth Management, Business Etiquette;
Introduction to marketing of financial services, Marketing of mutual fund and portfolio management services
Suggested books:
1. Wealth Management-S K Bagchi
2. Wealth Management-suresh Goel
3. Wealth Management-Dun Bradstreet-Tata MC GRAW HILL
4. Financial planning by Uma Dutta-Mohit Publication.

3. HUMAN RESOURCE MANAGEMENT
PGDE - 431: INDUSTRIAL RELATIONS (3.0 Credit)
Course Objectives: The objective of this course is to make student to understand industrial relations systems and
expose to the issues involved in maintaining good employee relations. This will develop the understanding of role of
trade union, union-management relationships and the dynamics of employment relationship in its integrated processes.
Course Contents:
Industrial Relations - Concept, values, scope and objectives, Actors in IR System, Approaches to Industrial relations:
Unitary, Pluralistic, Radical and System; Role of Bipartism and Tripartism, Prerequisites for Successful Industrial
Relations, Emerging Trends in Industrial Relations. Trade Unionism - Concept, function and structure, union registration
and recognition, Managerial Unionism, Problems of Trade unions, Present trade unionism in India, Role and Future of
trade Unions
Employee Discipline – Causes of indiscipline and Procedure of management, Hot Stove Rule, Domestic Enquiry
Process, Grievances management, Model Grievance Settlement Procedure; Industrial Disputes: Concept, types, causes,
and procedure for prevention and settlement of disputes. Collective Bargaining - Nature, scope and functions, Stages &

20

Bargaining Process, recent trends in collective bargaining, Workers’ participation in Management: Concept, scope and
objectives, forms and levels of WPM, Workers’ participation in Indian Industries.
Suggested Books:
1. Sinha, Sinha, & Shekar, Industrial Relations, Trade union and Labour legislation, Pearson
2. Mamoria and Mamoria, Dynamics of Industrial relations, Himalaya.
3. C.S. Venkata Ratnam, Industrial Relations, Oxford
4. Arun Monappa, Industrial Relations, TMH
5. A M Sharma. Industrial relations, Himalaya Pub
6. K.M.Subramanian Labour Management Relations in India

PGDE - 432: LABOUR LAWS (3.0 Credit)
Course Objectives: The objectives are to familiarize the students with various labour laws and their impact on Indian
industries; and to stimulate thinking on rationale behind the laws and their enforcement; and to enable the student to
appreciate the principles of equity, fairness and natural justice while dealing with employees. It would expose the
students to a variety of situations that exist in the industrial establishment and to equip them with the necessary tools to
deal the situations correctly and effectively.
Course Contents:
Introduction to Labour Legislation - Concept, need, objectives, scope & classification, principles of labour legislation,
Impact of ILO on LL, Constitution and LL, Labour Administrative Machinery in India, Protective Labour Legislations :
Factories Act 1948, Mines Act 1952, Orissa Shops and Commercial Establishment Act 1956, Contract Labour
(Regulation and Abolition) Act 1970, Cases. Industrial Relations Legislations - Industrial Disputes Act 1947, Trade Union
Act 1926, Industrial Employment (Standing Orders) Act 1946, Cases.
Wage Legislations - The Minimum Wages Act 1948, The Payment of Wages Act 1936, The Payment of Bonus Act 1965,
The Equal Remuneration Act 1976, Cases. Social Security Legislations - Workmen’s Compensation act 1923,
Employees State Insurance Act 1948, Employees Provident Fund and Miscellaneous Provisions Act 1952, Maternity
Benefit Act 1961, Payment of Gratuity Act 1972, Cases.
Suggested Books:
1. Kapoor N.D, Labour Laws, Sultan chand.
2. Sahoo, Sundaray and Tripathy, Human Relations Legislations, Vrinda Publications
3. A.M. Sharma, Industrial Jurisprudence & Labour Legislation, Himalaya
4. B D Singh, Labour Laws, Excell
5. S.C. Srivastava, Industrial Relation and Labour Laws- Vikash Pubs
6. Mamoria and Mamoria, Dynamics of Industrial relations Himalaya.
7. Sinha, Sinha, & Shekar, Industrial Relations, Trade union and Labour legislation, Pearson

PGDE - 433: COMPENSATION MANAGEMENT (3.0 Credit)
Course Objectives: The objectives are to promote understanding of issues relating to compensation for human
resources; and to impart skills in designing, analyzing and restructuring reward management systems, policies and
strategies.
Course Contents:
Introduction to Compensation – Compensation, dimensions, Conceptual Framework and components of Compensation
programme, Wage vs. Salary; Fringe benefits, Salary Structure, Components, Time rate system, Piece rate System,
Wage and salary administration, Payroll Administration. Wages Theories and Wage Determination - Theories of wages:
Economic theories, Marginal Productivity theory, Bargaining theory, Equity theory, Tournament Theory, Agency Theory;
Job Evaluation: Concept, Scope, Methods and techniques, Wage Survey, Wage Policy in India, Process of wage
determination in India, Criteria for wage fixation, wage differentials.

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Legal Framework of Compensation Administration – Definition of wages under various Legislations, The Minimum
Wages Act 1948, The Payment of Wages Act 1936, The Payment of Bonus Act 1965, The Equal Remuneration Act
1976, Machinery for Wage settlement - Wage Boards, Legislations, The Pay Commission, Collective bargaining.
Executive Compensation – Components, Contingent pay: Pay for performance; Knowledge based pay system & market
based pay system, Incentive based pay systems and types of incentive plans, Profit Sharing and Stock Options,
Compensation management and impact on job satisfaction, motivation and productivity.
Suggested Books:
1. Milkvich & Newman: Compensation – TMH
2. Barry Gerhart, Sara L Rynes, Compensation, Sage
3. Henderson, Compensation Management in a Knowledge Based world- Pearson
4. Sinha P.R.N., Wage Determination in India
5. Martocchio – Strategy Compensation, Pearson.
6. Bergess, Lenard R. – Wage & Salary Administration, London, Charles Evami,
7. Micton , Rock . Hand Book of Wage & Salary Administration, Helen.
8. K.N. Subramarniam, Wages in India

PGDE - 434: HUMAN RESOURCE PLANNING (3.0 Credit)
Course Objectives: The objectives of this course are create a critical appreciation and knowledge for understanding
the determinants of human resource requirements in the organisation; and to develop a conceptual as well as practical
understanding of human resource planning, deployment, maintaining HR information, preparing report on HR
performance. To familiarize the students with the information system required for managing HR functions.
Course Contents:
Human Resource Planning – Concept, importance, objectives Types of HR plan, Dimensions of Human Resource
Planning, Approaches to Human Resource Planning (Social Demand Approach, Rate of Return Approach and
Manpower Requirement Approach) Human Resource Planning Process - Methods of demand forecasting and supply
forecasting at micro level, Managing surplus and shortages, Evaluating human resource planning Effectiveness.
Career Planning – Career Planning, Career Development, Phases of Career, Problems and solutions of career stages,
Succession Planning, Human Resource Information System - Need for HRIS; Different schedules of HRIS; Procedure of
maintaining HRIS, Computerized HRIS; Human Resources Evaluation: Human Resources Audit, Human Resource
Accounting, Human Resource Reporting, HR Metrics.
Suggested Books:
1. Bhatacharya, Dipak Kumar – Human Resource Planning, Excel Books.
2. Belcoourt, Strategic Human Resource Planning, Cengage / Thomson
3. Human Resource Information Systems - Michael J Kavanagh & Mohan Thite
4. Robert D Gatewood, Hubert S Field, Murray Barrick, Human Resource Selection, Cengage
5. Gordon MC Beath, Man Power Planning

PGDE - 435: PERFORMANCE MANAGEMENT (3.0 Credit)
Course Objectives: The objectives are to provide an in-depth understanding of the role of performance
management in developing the human base of the organization. This will help to understand the challenges
organizations face while implementing performance management system.
Course Contents:
Performance Management – Introduction to Performance Management, nature, scope, importance, Link between
Performance Management and Performance Appraisal, Benefits of Performance Management. Performance
Management Process - Competency mapping – Concept and Methods, KPAs and KRAs, Performance Planning,
Managing, Appraising, Monitoring, Evaluating performance management.
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Performance Appraisal - Steps in appraising performance, Approaches and Methods of performance appraisal, 360
Degree Appraisal, Assessment Centre, Balance Scorecard, HR Scorecard, Obstacles in appraisal, Designing appraisal
for better results, Performance Appraisal interview, Potential Appraisal. Performance Feedback – Performance Review
and feedback, Analyzing Performance problems, Performance Counseling – Principles and skills for counseling process;
competency based Performance Management, Ethics in Performance Management.
Suggested Books:
1. Rao , T.V. Performance Management and appraisal systems, Response Books
2. Chadha, Prem., Performance Management, Macmillan, New Delhi
3. A S Kohli, T Deb, Performance Management, Oxford
4. A M Sharma, Performance Management System, Himalaya
5. Sahu R.K., Performance Management System, Excel Books.
6. Srinivas R. Kandula – Performance Mgt., Strategic, Interventions, Drives – PHI
7. Srivastava K. Dinesh, Strategies for Performance Management, Excel Books.

4. INFORMATION SYSTEM
PGDE - 441: RELATIONAL DATABASE MANAGEMENT SYSTEM (RDBMS) (3.0 Credit)
Course Objectives: One of the most popular applications of computers is in the management of large databases. The
focus of this course is on three aspects of database management systems. One is the appreciation of the database
technology. This technology is mature and has been implemented by large number of vendors. The second aspect is the
methodology of developing applications that depend on databases. The third aspect is the exposure to development
environments used for database application development. We will use one popular database for illustration: Oracle.
Course Contents:
Introduction to Database Technology, Physical Data Organization, File Systems Vs. Database Systems, Database
Languages, Database Models: Hierarchical, Network, Relational Model, Database System: Applications, Users,
Administrators, Database Design: ER Modeling, Normalization, Functional Dependency etc.
SQL: DML, DDL etc; Database Integrity and Security ,Transactions, Concurrent database access; Database Storage
and File Structure, Database System Architecture, Application Development Tools, Form based development tools,
Report writing tools, Indexing & Hashing
Suggested Books:
1. Silberschatz, Korth, Sudarshan : Database System Concepts, McGraw Hill Int.
2. Elmasri Navrathe, Somayajulu, Gupta: Fundamentals of Database Systems, Pearson Education
3. C. J. Date: Introduction to Database System 6th Edition, Addison Wesley
4. J. Ullman: Principles of Database Management, Galgotia Publication
5. R. Ramakrishna et al.,: Database Management System, TMH

PGDE - 442: SOFTWARE MANAGEMENT (3.0 Credit)
Course Objective: The course will enable the students to develop and design the application software which can be
used in different functional areas.
Course Contents:
The Software Engineefring Discipline – Evolution And Impact; Software Life Cycle Models; Classical Waterfall Model;
Iterative Watermall Model; Prototyping Model; Software Project Management; Responsibilities Of A Software Project
Manager; Project Planning; Project Estimation Techniques: Empirical Estimation Techniques, Heuristic Techniques,
Analytical Estimation Techniques; Empirical Estimation Techniques: ,Risk Management: Risk Identification, Risk
Assessment, Risk Containment; Software Requirements Specification (Srs): Contents Of The Srs Document, Functional

23

Requirements, Traceability , Characteristics Of A Good Srs Document; Software Design; Cohesion And Coupling,
Classification Of Cohesiveness, Classification Of Coupling.
Software Design Approaches: Function‐oriented Design, Object‐oriented Design; Function‐oriented Software Design;
Overview Of Sa/Sd Methodology; Structured Analysis; Data Flow Diagrams (Dfds): Primitive Symbols Used For
Constructing Dfds, Some Important Concepts Associated With Designing Dfds; Structured Design: Flow Chart Vs.
Structure Chart, Transformation Of A Dfd Model Into A Structure Chart; Software Quality: Coding: Coding Standards And
Guidelines; Code Review: Code Walk‐throughs, Code Inspection; Testing: Verification Vs. Validation, Design Of Test
Cases; Unit Testing; Black‐box Testing; White‐box Testing; Debugging; Integration Testing; System Testing:
Performance Testing; Software Reliability And Quality Management: Software Reliability: Reliability Metrics, Statistical
Testing
Suggested Books:
1. Fundamentals of Software Engineering, Mall, Rajib, PHI.
2. Software Engineering ‐ A Practitioner’s Approach , Roger Pressman, TMH
3. Software Engineering, Sommerville, Pearson.
4. Software Project Management, Hughes & Cotterell, TMH
5. Software Engineering Project Management – Edited by Richand H.Theyer ‐ Wiley.

PGDE - 443: BUSINESS FUNCTION AND PROCESS (3.0 Credit)
Course Objectives: The objective of the course is to familiarize the students with the various concepts of Business
Process Management: Business Process Modeling, Business Process Improvement and Business Process Automation
and help students develop a strong interest in the relationship between Business and IT. An understanding in Business
Process Management helps students to specialize in aligning Business Processes with Strategy, Business Objectives
and IT. This course also provides students with the tools and techniques to perform Process Audits, and be able to pin-
point fundamental problems, formulate quick wins and provide innovative and sustainable solutions.
Course Contents:
Business Process Management: The Conceptual foundation: Understanding business, Functions to Process: The
paradigm shift, process orientation, Business Process identification and mapping, Business Processes in various
functional areas; Process visioning, process modeling concepts and benchmarking, Tools and techniques.
Business process improvement: Business Process Reengineering, BPR Implementation: Framework, Methodology,
Techniques; Business Process Automation: Automation in communication, finance, HR, marketing, on-line marketing,
service marketing, retail industry, hotel industry, ROI framework for investment decisions in automation etc., Usage of
tools for automation.
Suggested Books:
1. Jaiswal Mahadeo & Garg Rajendar K (Ed), Enterprise Systems And Business Process Management: Global
Best Practices, Macmillan
2. Gelinas Ulric J (Et Al), Business Processes And Information Technology, Thomson
3. Anupindi Ravi (Et Al), Managing Business Process Flows,Pearson Education.
4. Jayaraman M S, Business Process Reengineering,Tata Mcgraw Hill
5. Dey B R, Business Process Reengineering And Change Management, Biztantra

PGDE - 444: COMPUTER AIDED MANAGEMENT (3.0 Credit)
Course Objective: The course enables the students about the tools and techniques for decision making process in
different functional areas of management.

24

Course Contents:
Management Support Systems: Introduction, Objective and Characteristics, Collaborative Computing Technologies:
Group Support System, Technologies, Data Reviewing Concept and Applications. Decision Support Systems:
Introduction to Decision Support Systems, Decisions and Decision Makers, Decision in the Organization, Modeling
Decision Processes, Group Decision Support and Groupware Technologies, Designing and Building Decision Support
Systems. Knowledge Management: Concepts, Development Methods, Technologies & Tools, Electronic Document
Management, Knowledge ‐ Based Decision Support. Artificial Intelligence (AI): Concept, Definition, AI Vs Natural
Intelligence. Expert System: Concept, Structure, Working, Benefits & Limitations.
Knowledge Acquisition & Validation: Scope, Methods, Validation, Verification, Analysing, Coding, Documenting &
Diagramming. Knowledge Representation, Inference Techniques. Data Warehousing : Access, Analysis, Mining &
Visualization; OLAP & OLTP; Data Mining: What is Data Mining?, Motivating Challenges, The Origins of Data Mining,
Data Mining Tasks, Exploring Data: Summary Statistics, Visualization, OLAP and Multidimensional Data Analysis,
Classification: Preliminaries, General Approach to Solving a Classification Problem, Decision Tree Induction, Model
Overfitting, Evaluating the Performance of a Classifier, Methods for Comparing Classifiers.
Suggested Books:
1. Decision Support System & Intelligent System, Turban, Aronson, Pearson.
2. Business Intelligence: Data Mining And Optimization For Decision Making, Vercellis Carlo , Wiley
3. Introduction To Knowledge Management: Km In Business, Groff Todd R & Jones Thomas

PGDE - 445: BUSINESS DATA COMMUNICATIONS AND NETWORKING (3.0 Credit)
Course Objective: The objective of this course is to introduce data communications and computer networking concepts
(standards, protocols and technologies) by taking practical approach. The goal is to combine the technical and
managerial challenges in supporting electronic commerce, virtual teams, intranets, extranets, remote access, Voice Over
IP, internetworking over wide area network (WAN) technologies and effectively manage these complex networks.
Course Contents:
Introduction to Communication Networks – Voice Networks, Data Networks, Integration of Voice, Video and Data,
Network Standards and Communication Protocols: TCP/IP, OSI Model; Networking Technologies – LAN, MAN, WAN,
VWAN, Backbone Networks, Network Devices, Transmission Media, infrastructure and Technologies, Network
Designing, Network Security, Costing and Management; Internet Architecture, Infrastructure, Wireless Networks
Suggested Books:
1. Business Data Communications and Networking, Jerry FitzGerald, Alan Dennis, John Wiely Publications.
2. Behrouz A. Forouzan, “Introduction to Data Communications and Networking”, Fourth Edition, 2007, McGraw-
Hill Education (India), New Delhi.
3. Data Communications and Networking, White, Cengage Learning
4. Business Data Communications and Networking, Shelly, Cashman, Serwtka, Thomson Publishing.
5. Wayne Tomasi, “Introduction to Data Communications and Networking”, First Edition, 2005, Pearson Education
Inc., New Delhi.
6. Prakash Gupta, “Data Communication and Computer Networks”, 2008, PHI Learning Pvt. Ltd., New Delhi.

5. OPERATIONS MANAGEMENT
PGDE - 451: TECHNOLOGY MANAGEMENT (3.0 Credit)
Course Objective: To develop managers with an international prospective who can manage technology strategically in
order to ensure organizational competitiveness and growth in a dynamics technological and business environment-
Understanding and insight into key theoretical and practical approaches to management and applying managerial
knowledge within dynamic and competitive environments and Technology life cycle, Technology forecasting and
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Development, Technology strategy, Evaluation Policy, Technology replacement & Acquisition, absorption & transfer of
Technology.
Course Contents:
Scope, components and overview of technology, Technology and society, Technology Impact analysis, Technology
policy strategy; Science and technology Policy of India, Implications to Industry. Forecasting need, methodology and
methods – trend Analysis, Analogy, Delphi, Soft System Methodology, Mathematical Models, Simulation and System
Dynamics.
Methods of analyzing alternate technologies, Techno economic feasibility studies, Need for multi-criteria considerations;
implications of “Uruguay Round” and WTO, Bargaining process, Transfer option, MOU, Adopting technology-human
interaction, Technology productivity, technology absorption and innovation status in India, Need for new outlook,
Absorption strategies for acquired technology, Creating new/ improved technologies, Innovations, Technology
Measurement, Technology Audit.
Suggested Books:
1. C.V.S. Murthy: “Technology Management” Himalay Publishing House.
2. Management Technology – Treak Khail, Tata McGraw – Hill.
3. Whit, Bruton: The Management of Technology and Innovation: A Strategic Approach, Cengage Learning.
4. Managing Technoligical Innovation – Twiss, B. Pitman.
5. Kathleen R. Allen: Bringing New technology to Market– Prentice Hall India

PGDE - 452: PROJECT MANAGEMENT (3.0 Credit)
Course Objectives: The basic purpose of this course is to understand the framework for evaluation of capital
expenditure proposals, their planning and management in the review of the projects undertaken- To provide the
participants an integrative approach to management of projects including theory, techniques, pitfalls and best practices,
To give an understanding of project phases, project planning and project monitoring tools and To develop amongst the
participants the ability to design and develop a project through its complete life-cycle.
Course Contents:
Concept of a Project and Project Management , The three goals of a Project, Project Life Cycle Phases; Role and
responsibility of Project managers; Qualities of a Project Manager. Project organization; Team building; Project
formulation and evaluation. Design of project management system; project work system; work breakdown structure,
project execution plan, work packaging plan, project procedure manual; project scheduling; bar charts, line of balance
(LOB) and Network Techniques (PERT / CPM), Crashing of network: time-cost-trade off, Resource allocation.
Planning, Monitoring and Control; Design of monitoring system; Computerized PMIS (Project Management Information
System), Coordination; Procedures, Meetings, Control; Scope/Progress control, Performance control, Schedule control,
Cost control. Evaluation, Evaluation criteria, measurement, Performance Indicators; Project Audit; Project Audit Life
Cycle, Responsibilities of Evaluator/ Auditor.
Suggested Books:
1. Nagranjan, “Proejct Appraisal”, New Age Publications.
2. Basant Desai : Project Management : HPH
3. Prasan Chandra, Proejct Management: TMH
4. H. Karzner, “Project Management – A System Approach to Planning, Scheduling and Controlling”, CBS
Publishers & Distributors, Delhi.
5. Clements & Gido: Effective Project Management, Cengage Learning

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PGDE - 453: MATERIALS MANAGEMENT (3.0 Credit)
Course Objective: To expose the students to an integrated view of materials management, its functions, the latest
concepts, tools and techniques, and the practices prevalent in various organizations - The concepts and evolution of
materials management, The economic justification of investing in materials management related activities, The process
of determining how much, from whom and when to buy? and Cost reduction tools available to a materials manager.
Course Contents:
An Overview; Objectives; Evolution; Strategies; Functions; Profit Making Potential; Costs, Stages; Selective Control;
Demand Forecasting; Lead-time; Safety Stock; Fixed Quantity Reorder System; Fixed Period Reorder System; MRP and
JIT systems; Multi – item inventory Modelling: Deterministic and Probabilistic joint replacement Policy, Stock out Model.
Procurement process; Types of Materials; Important Aspects; Quality; Quantity, Time, Price and Source; Standardization
and Codification; Vendor selection and evaluation, Vendor development; Value Analysis; Make or Buy Decisions;
Negotiations; Institutional, Government and International Buying; Capital Equipment Purchases; Warehousing and
Transportation, Warehouse Location; Transportation; Receiving, Issuing and Store Keeping. Concept of Spare parts
management, Principles and Guidelines for Spare Parts Management.
Suggested Books:
1. Gopalakrishna and Sundaresan: “Materials Management”, Tata McGraw Hill.
2. K. Datta, “Materials Management: Procedures, Text and Cases”, Pearson.
3. K. Sridhar bhatt, “Materials Management” HPH.
4. Menon K. S., “Purchasing and Inventory Control”, Wheeler
5. Gupta & Chital – Materials Management; Text & Cases, PHI.

PGDE - 454: SUPPLY CHAIN MANAGEMENT (3.0 Credit)
Course Objective: SCM is an applied paper that tries to integrate the cross-discipline needs of marketing as well as
operations students. SCM is a key functional focus area in industry today. The course aims at making students
appreciate the importance of SCM modern business - Understanding the nature of supply chain, its functions and Supply
Chain systems, Learn the function and role of Warehousing and Distribution centers, Knowledge related of selection of
channel partners and transportation options including in global scenario and Contemporary techniques like Role of IT in
supply chain, 3 Pl and 4 PL.
Course Contents:
Concept of Supply Chain, Decision phases in a Supply Chain, Process view of a Supply Chain, The importance of
Supply Chain flows – Competitative and Supply Chain strategies, Key issues in Supply Chain management, Impact of
Supply Chain Management. Centralized and Decentralized Supply Chains; Supply Chain Management strategy,
Customer segmentation, Customer requirements analysis, Importance of Supply chain customer service, Vendor
Managed Inventory, Cross docking, Packaging Innovations.
Warehousing Cost and Logistics Network Design, the Transportation Model ; Framework for network design decisions,
design of channel of distribution, the functions performed by distribution chennels ; Performance measure defined,
Dimension of performance measures, Overview of performance measurement, performance measurement in supply
chain management, supply chain metrics, Benchmarking the supply chain, Reengineering the supply chain, Virtual
supply chain, Flrexibile supply chain, Worldclass supply chain management.
Suggested Books:
1. K Shridhar Bhat – Logistics and Supplychain Management, HPH
2. Jeremy F. Shapiro: Modelling The Supply Chain,, Cengage Learning.
3. Sahah : Supply Chain Management : Pearson
4. Upendra Kachru: Exploring the Supply Chain theory and practice, Excel
5. Sunil Sharma : Supply Chain Management, Oxford
6. Mohanty & Deshmukh : Supply Chain Management: Biztantra.
27

PGDE - 455: TOTAL QUALITY MANAGEMENT (3.0 Credit)
Course Objective: This course aims at exposing the students to various facets of quality, its relevance to business and
its management- To inculcate the appreciation of the quality philosophy amongst the students and its relevance in the
modern business, Be able to select and use basic quality concepts and statistical tools besides being able to
economically justify the investment in quality related activities and Understand the importance of the employee role in
quality implementation and the specific quality problems faced by the Indian industry.
Course Contents:
Concept and its relevance to business competitiveness, Definition and dimension of quality, Philosophies of Deming,
Crosby, Juran, PDCA Cycle, Quality orientation, employee involvement, Developing Quality Culture. Profitability and
Cost. Quality Function Deployment, House of Quality, Taguchi Method; Principles of Control Charts: Control Charts for
attributes and variables, Acceptance Sampling Techniques, Seven basic tools of quality.
Evolution of TQM, Components of TQM, TQM implementations, Limitations of TQM. Management tools, Poka Yoke,
Force field analysis, FMEA, FTA, DRM and 5S principles, Quality Circle, Suggestion Scheme, Kaizen & Continuous
Improvement, ISO Systems, Certification Schemes, Preparing an Organization for ISO Certification, Bald ridge, Tata
Excellence and JIPM Award Systems, Role of Consultants; Evolution & process of Bench Marking, Understanding
current performance, Types of Bench Marking, Issues in Bench Marking.
Suggested Books:
1. Sridhar Bhatt : Total Quality Management : Himalyan Publishing House
2. Kanishka Bedi: Quality Management, Oxford
3. N. Srinivasa Gupta, B. Valarmathi: Total Quality Management, Tata McGraw Hill.
4. Montgomery, D.C, “Introduction to Statistical Quality Control”, John Wiley and Sons, 1996

6. BANKING MANAGEMENT
PGDE – 461: MONETARY & FISCAL POLICY SYSTEM IN INDIA (3.0 Credit)
Course Objective: Fiscal and monetary policy represent two approaches by which governments attempt to manage
their nations' economies. Fiscal policy uses the government's taxation and spending powers to influence the economy,
while monetary policy uses interest rates and the money supply to ensure stable economic growth.
Course Content:
Evolution and Functions of Central Banking: Evolutions of Theory and Practice of Central Banking, Development of
Central Banks in Developed and Developing countries; Functions of a Central Bank : Banker to Government, Banker to
Banks, Monetary policy Functions, Currency Issue and Management, Payment system function, Maintaining Internal and
External values of currency, Regulation, Facilitation and supervision of Financial System, Promotional Functions to
support growth and other National objectives, Development of Financial Markets, Institutions and communication
policies; Contemporary Issues : Desirability, Autonomy and independence, Credibility, accountability and transparency of
a Central Bank, conflict with fiscal policies; Reserve Bank of India : Organisational evolution, Constitution and
Governance, Major organizational and Functional Developments over time, Recent Developments, RBI Act; India
Specific Issues : Banking Regulation Act, FEMA, Banking Ombudsman Scheme,Financial Sector reforms, other financial
regulators and division of functions. Institutions set up by RBI; NABARD, IDBI, DFHI, IRBI, UTI; Glossary of Central
Banking Terms.
Monetary Policy : Objectives, Reconciling dual objectives, The Taylor Rule, Indicators of Policy, instruments of policy
(Bank Rate, OMO, CRR, SLR etc.), policy Transmission mechanism and channels, transparency of policies, Lags in
policy; Credit Policy : Objectives, Theory and Practice, Instruments; An over view of Fiscal Policy : Importance of
Budgets, Union Budget, State Budget, Finances of Union and State Governments, Finance Commission, Striking
balance between inflation and growth through monetary and fiscal policies; Indian Financial System : Constituents of

28

Indian Financial Markets and their Regulation.Evolution of Bank Regulation and supervision; Financial Stability :
Financial Development Vs Financial stability, Risks to Financial stability, Early warning signals and remedial action,
Liquidity Management, Regulation and supervision of Banks, Risk Management in Banks, The Basle Norms, Prudential
Norms, Effect of liberalisation and Globalisation on Financial Stability, Linkage to International Financial Stability,
International standards and codes. Role of Supervisor under Basel-II.
Suggested Books:
1. Money, Banking and Public Finance, Dr D.M.Mithani
2. The Role of Fiscal and Monetary Policies in Sustaining Growth with Stability in India, Rakesh Mohan
3. Monetary vs. fiscal policy, Ansari.M.I.
4. Economic development and monetary management in India, T. R. Manaktala
5. Fiscal policy and economic development of India, Jagdish Narain Srivastava

PGDE – 462: ACCOUNTING & FINANCE FOR BANKERS (3.0 Credit)
Course Objective: The candidate would be able to acquire the knowledge of the basics of financial mathematics and
basics of accountancy and develop an understanding of the basic financial concepts.
Course Content:
Basics of Business Mathematics - Calculation of simple Interest and compound interest, Fixed and Floating interest
rates, calculation of EMIs, Calculation of front end and back end interest, Calculation of Annuities, Calculation of
provisions for NPA and risk weights for Basel II – Interest calculation using products/balances, definition of debt, rules on
compounding in respect of loan accounts, penal interest etc., Foreign Exchange Arithmetic for beginners; Bank
Accounting and Balance Sheet Rules for bank accounts, cash/clearing/transfer vouchers/system, subsidiary book and
main day book, General Ledger, Branch v/s Bank Accounts Bank Balance Sheet Structure, accounts, categories,
Assets, Liabilities and Net Worth Components, Accounts Preparation of Final Accounts, Final Accounts of Banking
Companies, Disclosure requirements.
Other Accounts - Bank reconciliation statement, Accounting from incomplete records, Receipts and Payments Account,
Income and Expenditure Account, Accounting for NPA /Provisioning/Suit Filed, Computerized Accounting - Accounting in
electronic environment, methods, procedures, security, rectification; Core banking environment is to be highlighted.
Standard books maintained for different accounts are to be shown as model.
Suggested Books:
1. Accounting and Finance for Bankers By H.C.Agarwal.
2. Financial Accounting For Business Managers By Ashis K Bhattacharya.
3. IIBF study materials

PGDE – 463: LEGAL AND REGULATORY ASPECTS OF BANKING (3.0 Credit)
Course Objective: The candidates would be able to acquire knowledge in the legal & regulatory framework of the
banking system and the various laws and enactments affecting day to day Banking operations
Course Content:
Provisions of RBI Act 1935, Banking Regulation Act 1949 Banking Companies (Acquisition and transfer of undertakings
Act 1970 & 1980), Government and RBI’s powers: Opening of new banks and branch licensing, Constitution of board of
directors and their rights, Banks share holders and their rights, CRR / SLR concepts, Cash / currency management,
Winding up - amalgamation and mergers, Powers to control advances - selective credit control - monetary and credit
policy, Audit and Inspection, Supervision and control - board for financial supervision - its scope and role, Disclosure of
accounts and balance sheets, Submission of returns to RBI etc, Corporate Governance; Negotiable Instrument Act-
1881, Introduction, Definition & Characteristics of Negotiable Instruments, BOE, Promissory Notes, Cheques,
29

Negotiations, Negotiability and assignability, Payment procedures of cheques, Crossing, Endorsement, Holderin due
course, Important sections of NI act 1881.
Legal aspects of banking operations, Case laws on responsibility of paying /collecting banker, Indemnities / guarantees -
scope and application - obligations of a banker - pre cautions and rights-laws relating to bill finance, LC and Deferred
Payments - Laws relating to securities - valuation of securities - modes of charging securities - lien, pledge, mortgage,
hypothecation etc - registration of firms/companies - creation of charge and satisfaction of charge; Law of limitation,
Provisions of Bankers Book Evidence Act, Special features of Recovery of Debts Due to Banks and Financial Institutions
Act, 1993 - TDS, Banking Cash Transaction tax, Service Tax, Asset Reconstruction Companies The Securitisation and
Reconstruction of Financial Assets and Enforcement of Security Interest Act, 2002 - The Consumer Protection Act, 1986,
Banking Ombudsman, Lok Adalats, Lender’s Liability Act
Suggested Books:
1. Banking Law And Practice, Parameswaran R, Natarajan S, K P Kandasami
2. Tannans Banking Law and Practice in India Volume by M.L. Tannan
3. Law Relating to Negotiable Instruments by M J Sethna
4. Banking Law and Practice by R K Gupta
5. The Negotiable Instruments Act BY Khergamvala , O.P.Faizi

PGDE – 464: RURAL BANKING (3.0 Credit)
Course Objective: The necessity of rural banks was felt because the then existing credit agencies – the co-operative
banks and the commercial banks lacked in certain respects in meeting the needs of the rural areas. The Objective of
this study is to find the alternate channel available in the country to tap the vastly populated rural sectors.
Course Content:
Rural India Demographic features; Population, occupation, literacy, socio-economic development indicators, health,
nutrition and education, - urban migration, Characteristics of Rural Society; Caste and power structure - rural social
stratification, Economic Features; Economic life of rural people, share in National income -Trends in per capita income,
rural money markets, rural indebtedness, rural poverty - main causes and methods of measuring rural poverty; Rural
infrastructure;, Emerging issues in Indian Agriculture; Rural Development Policy; Govt. policies and programmes for rural
farm and non-farm sectors. Economic reforms and its impact on rural economy, Financing Rural Development -
Regulation of Rural Financial Services; Function and policies of RBI in Rural Banking, NABARD - Main functions, role,
refinance support. Lead bank approach, State level and District level Credit committees; Rural Credit Institutions;
Financial inclusion & inclusive growth for rural development banking, rural insurance micro insurance scheme, concept of
Business Facilitators and Business Correspondents in rural financing; Financing Rural Non-Farm Sector (RNFS);
Importance of RNFS, Segments in RNFS, Role of Development and Promotional Institutions in RNFS; SME Finance;
Definition of SME .Importance to Indian economy. Financing of SME and small enterprise Refinance from SIDBI. Project
funding techniques and requirement assessment; Cluster based approach and joint finance with SIDBI.MSMED Act
2006, CGTMSE, Working capital assessment of SMEs.
Priority Sector Financing and Govt. initiatives - Components of priority sector. RBI guidelines, Government initiatives;
Poverty alleviation programmes / Employment programmes / Production oriented programmes-rationale and philosophy,
progress and impact, problems and deficiencies, Rural housing and Urban housing schemes under priority sector, their
refinance, Educational Loans; Problems and prospects in Rural Banking - Role of rural banking, Problems of Rural
branches of Commercial banks - transaction costs and risk costs, Technology based Financial Inclusion, Emerging
trends in rural banking-financing poor as bankable opportunity, Micro Credit, Self Help Groups / NGOs, linkages with
banking, latest guidelines of GOI and RBI.
Suggested Books:
1. Regional Rural Banks In India by Biswa Swarup Misra.
2. Rural Banking In India By Pratima Kapoor
3. Rural Banking In India By Manas Chakraborty.
30

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