Chow Market Brand Identity Proposal for a Fresh Food Market in Nigeria

1. ALWAYS FR ES H //
ALWAYS AFFOR DABL E //
ALWAYS CON VEN IEN T
I D E N T I T Y D E V E L O P M E N T / / C H O W M A R K E T

2. BRANDUP IDENTITY PROPOSAL © 2016 2
B AC KG R O UND
Chow Market is a specialty fresh produce business offering a convenient shopping experience
for residents who need groceries. Generally, we are located along residential estates teeming
population, harnessing a strong food requirement while maintaining best marketing prices. At
Chow, retail meet global parameters of convenience, produce range, right shopping
atmosphere, fairer pricing and consistent quality.
An upscale grocery store with a distinct offering that includes fruits and vegetables, fresh
meats, sea foods, frozen foods, dairies and perishables and spices and oil. We spread locally
grown produce and indigenous products to the communities.
More than 90% of Chow Produce is sourced domestically from nearby farmers and producers.

3. BRANDUP IDENTITY PROPOSAL © 2016 3
C HOWM A R KE T
CONVENIENCE // ASSORTMENT //
TOP FRESHNESS // BETTER PRICING

4. LO G O O PT I O N

5. BRANDUP IDENTITY PROPOSAL © 2016 5

6. BRANDUP IDENTITY PROPOSAL © 2016 6

7. TH AN K YOU FOR YOU R TIM E