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Who they are & Market share and products
New Media Strategy tv.toInternet(now)
Merger with NBC cable   +   movies   +   broadcast   =    Comcast
No longer just a cable company Comcast                    xfinity
Features - On Demand Video
Features - Remote Management
Features - Remote Control
Competition    N       h       i       a        g
Differences - Aspects C    N       h       i       a        g
Differences - Why it matters i      N      h      a      g                 C
Target Audience
App Target - Tech Users
App Target - Regular Users
Simplicity - Organization
Simplicity - Reduce
Simplicity - Trust
Simplicity - Differences
Simplicity - Time
Simplicity - Example
Closing & Questions

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Presentation 3

Editor's Notes

  1. Who they are & Market share and products [1] Comcast is the largest cable operator and home ISP in the United States They offer home networking products as well as Xfinity, which is their brand for broadband internet, digital voice, and cable television They own 22% of the market for pay TV and 18% of the ISP market
  2. convert all cable to digitial one stop viewing become like paid version of hulu TV Everywhere  watch online or on mobile internet television
  3. it would be banned from blocking or throttling rival content as well as from prioritizing its own services, such as Hulu. It further couldn't use set-top boxes or other hardware to steer customers towards its own content at others' expense,  Bloomberg  heard from FCC tipsters. transition from subscription based cable provider to content provider would own  cable networks universal studio broadcast network terms must still supply content to hulu cannot throttle other traffic of other providers many people oppose this deal
  4. fundamental change in what they do redefines brand as internet company almost renamed themselves also, xfinity name represents new focus adapt to the market unlike some old telecoms
  5. Limitations will include 3G in future update only on iPad right now, plans to expand plan of offer live streaming in the future Capabilities TV shows Movies stream on demand movies and tv only stream on wifi for now plan to offer live streaming by the end of the year plan to extend to more platforms
  6. when your not at home search tv listings set dvr
  7. no need for multiple remotes, tv guide and other stuff change channel
  8. hulu - in the NBC merger the fcc structured the merger so comcast is financailly incentivized to see hulu do well everyone wants to cut the cable use services like hulu streaming devices like google tv and sony televisions netflix built into many devices download services like amazon or itunes, AppleTV
  9. Internet Provider Internet TV Bundled Package exclusive content because of NBC merger bundled packages already offer internet cohesive mobile experience
  10. people will keep cable if they add more value to their service we want simplicity in billing we want simplicity in viewing not a bunch of services and boxes it has has to tie or beat the remote sit on couch and just use one thing Hulu is feasible but not accessible for many