Do you think social media is purely a broadcast channel to blast out your own marketing message and talk about yourself? Wrong. This two way medium is a game changer and an infrastructure which can be used for a number of aspects of your business

1. Social Media – The Modern Day Telephone

2. People Assume Social Media is Just for B2C Selling

3. This implies social media is purely a broadcast
channel to blast out your marketing message

4. WRONG…social media is a 2 way communication
medium

5. Social media should primarily be used as a
listening tool…

6. …and a way to respond to your customers’ queries
when they want to hear from you

7. Like the telephone, social media can be used for
any number of purposes within a business

8. Potential social media use cases across an enterprise
• Brand building –top of funnel awareness
• Lead nurture
• Sales – precise demographic targeting, personalisation capability
• Customer retention
• Customer service
• Media monitoring/social listening – market intelligence, business insights
• PR – outbound communication
• Crisis management – protect your brand
• R&D/Product development – listening and testing
• HR – attracting and retaining employees
• Internal collaboration and knowledge management
Social media is a medium and a means of communication –
think of it more as an ‘infrastructure’ more than a ‘channel’
End to end
marketing
funnel
Customer
Experience

9. Think of social media as the modern day telephone
(but with better functionality…)
Don’t blame the technology for inappropriate use of
that medium

10. Read the full blog post….
On the EchoJunction blog here
http://echojunction.com.au/social-media-strategy-must-focused-b2b/

11. More About EchoJunction
Social media strategy and social media technology implementation
Web and newsletter sign up: www.echojunction.com.au
Blog: www.echojunction.com.au/blog
Podcast: www.echojunction.com.au/podcast
LinkedIn Page – EchoJunction
Founder Adam Fraser on Twitter: @adamf2014