Presentation from the European Mobility Week 2015 full-day training workshop held on 15 April 2015 at Camden Town Hall, organised by Act TravelWise with financial support from the Department for Transport.

1. Professor John Whitelegg
The Stockholm Environment Institute
Fine words butter no parsnips:
3 actions
European Mobility Week, Camden Town Hall
15th April, 2015

2. Words
• European Commission White paper
• DfT low carbon strategy
• Shropshire Council Core Strategy

4. Actions
• Freiburg
• Berlin
• Tübingen

9. A tale of 2 cities
Tübingen
• 84,496
• 10% by car
• 47% by bike
• 31% on foot
• 13% by bus
Shrewsbury
• 72,000
• 68% by car
• 2% by bike
• 20% on foot
• 10% by bus

10. 3 Actions
• Zero deaths and injuries in the road traffic
environment
• Zero carbon land transport
• Zero air pollution from vehicles in cities

11. Why?
• Change mind-sets
• Harness the energy and common sense of
citizens
• Focus on what can be done given the critical
mass

13. Vision Zero
• A new national campaign group to advocate
the adoption of Vision Zero has been formed
and will be formally launched in this building
on 15th October 2015
• www.visionzero.org.uk
• johnwhitelegg@phonecoop.coop
• info@cuttingyourcaruse.co.uk

15. 430,000 deaths in EU-28

16. Helmut Holzapfel: Urbanism and
Transport (Routledge, 2015)
“Large areas in cities could soon function
successfully without automobiles”
• Each new pedestrian crossing a street, each
tree growing where a car was once parked,
each place where children can once again play
safely on a city street is important
• Mind-sets matter
• Let’s start buttering the parsnips

17. Words are but wind that do from men proceed;
None but Chamelions on bare Air can feed;
Great men large hopeful promises may utter;
But words did never Fish or Parsnips butter..