How broadcast and media can shift to multi-speed technology delivery to compete with digital natives.

1. Next Generation Technology Delivery
How broadcast and media can shift to multi-speed
technology delivery to compete with digital natives

2. 2
We are living in the era of “Digital Darwinism” where society
and technology evolve faster than broadcast, media, and
communications companies’ ability to adapt.
Success will be awarded to companies that can challenge existing business and operating model
assumptions and adapt to the new, fast-changing market and ecosystem. To meet this challenge,
companies must design and execute hyper-compressed innovation cycles and approach technology
with unprecedented agility.
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The Rise of the Digital Natives:
Four Keys to Success
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4. Copyright © 2016 Accenture All rights reserved. 4
Digital natives are leveraging their uniquely digital heritage to discover – and
deliver quickly – to meet consumer expectations
1. INNOVATION
AT SPEED
2. SOFTWARE-
ENABLED BUSINESS
PLATFORMS
3. RELENTLESS
FOCUS ON
OPTIMIZING DELIVERY
4. COLLABORATIVE
CULTURE THAT’S
UNAFRAID TO FAIL
Digital Natives such as Google, Facebook, Netflix and Amazon are mastering the capabilities needed to personalize
offerings and target consumers effectively.
Digital natives are first and
foremost innovation-driven
companies, applying “start-up
mentality” at a massive
scale.
The traditional wisdom is that
great content sells. But
most companies underestimate
the capacity of even a weak
platform to innovate and thereby
produce content that becomes
even better.
Accelerated feature
delivery through software
engineering disciplines to
enable innovation.
The raison d’être for
technology delivery is
supporting business
innovation in a constant
“Build-Measure-Learn”
innovation cycle.

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The Future for Broadcasting:
A Next Generation Technology Operating Model
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6. Copyright © 2016 Accenture All rights reserved. 6
Broadcasters can achieve and sustain high performance by following a 4-
step approach to redesigning the operating model
1. KNOW WHERE
TO START…
AND START FAST
2. ENABLE MULTI-
SPEED DELIVERY IN
CORE APPLICATIONS
3. ALIGN FOR LONG-
TERM SUCCESS
4. FOSTER NEW
SKILLS AND
CULTURE
Driving Transformation in the “Digital Darwinism” Era
Prioritize accelerated
innovation and new practices
where they differentiate the
most: digital customer-facing
systems of engagement.
Decouple core systems to allow
speed where it’s needed by
adopting new practices: Agile,
continuous delivery and flexible
architectures based on APIs,
microservices, and virtualized cloud
solutions
Traditional barriers between
Engineering and IT must fall
as broadcasters shift to an
interactive, software-enabled
future.
The Build-Measure-Learn
model that’s required to support
accelerated innovation requires
a different corporate culture and
capability from broadcast’s
heritage.

7. 7
Contact Us About Accenture
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Copyright © 2016 Accenture. All rights reserved. This document is
produced by consultants at Accenture as general guidance. It is not
intended to provide specific advice on your circumstances. If you require
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Mark Miller
Managing Director, Technology Strategy
Accenture Communications, Media, and Technology
Mark.d.miller@accenture.com
Youssef Tuma
Managing Director
Accenture Media & Entertainment
Youssef.d.tuma@accenture.com
Peter McSharry
Senior Manager,
Accenture Communications, Media, and Technology
Peter.b.mcsharry@accenture.com
To learn more, please visit http://www.accenture.com/pulseofmedia
Copyright © 2016 Accenture. All Rights Reserved.