Most entrepreneurs and small business owners make a number of common mistakes that effect their ability to grow. These are 5 of the most common we have seen over the past 12 years...

1. 5 Common Marketing Mistakes
You Need to Address Now
SESSION 2

2. WhatYou NeedTo DoToday
As We LaunchYour Marketing Foundation
1. Review and update the ways you Greet People
2. Apply a few quick fixes to your Online Presence before rebuilding
3. Adapting to The Way People Buy today
4. Dust off your Customer Service for biggest $$$ impact
5. Use The Law of Reciprocity to drive growth and loyalty

3. Common Mistake #1:
The WayYou Greet People
• Screwing it up from hello
• So often overlooked
• Live orVoicemail – both matter
• Which of these makes a
better impression?
• Solution: Clear / Crisp / Hot Button Based

4. Common Mistake #1:
The WayYou Greet People

5. Common Mistake #1:
The WayYou Greet People

6. Common Mistake #1:
The WayYou Greet People
• When they walk thru your front
door…
• Visual impact
• When you open your mouth
• Instill a feeling of no-pressure

7. Common Mistake #2:
Your Online Presence Is Poor
• ‘Almighty’ Google
• YourWebsite
• Social Media

8. Common Mistake #2:
Your Online Presence Is Poor

9. Common Mistake #2:
Your Online Presence Is Poor
• ‘Almighty’ Google
• YourWebsite
• Social Media

10. Common Mistake #2:
You’reThe Best Kept Secret
• Are you easily found?
• Follow our steps
• Google My Business
• Google.com/business

11. Common Mistake #2:
You’reThe Best Kept Secret
• Are you easily found?
• Follow our steps
• Google My Business
• Google.com/business

12. Common Mistake #2:
You’reThe Best Kept Secret
• Are you easily found?
• Follow our steps
• Google My Business
• Google.com/business

13. Common Mistake #2:
Your Website Doesn’t Draw People In
• Does your website suck?
• Your website is the EPICENTER
of your business.
• Your most critical First Point
of Content

14. Common Mistake #2:
Your Website Doesn’t Draw People In

15. Common Mistake #2:
Your Online Presence
• Or does it ROCK!?
• “That’s ME they’re talking about!”
• Low risk, simple steps!

16. Common Mistake #2:
Your Online Presence
• All About User Experience
• Lead Generation Is Key
• Free Samples and Giveaways

17. Common Mistake #2:
Your Social Media Lacks A Strategy
• Creating Raving Fans
• What social media does your
customer use most?
• Its about creating conversations.
• Share success and stories

18. Common Mistake #2:
Your Social Media Lacks A Strategy

19. Common Mistake #2:
Your Social Media Lacks A Strategy

20. Common Mistake #2:
Your Social Media Lacks A Strategy

21. Common Mistake #2:
Your Social Media Lacks A Strategy
• Creating Raving Fans
• What social media does your
customer use most?
• Its about creating conversations.
• Share success and stories

22. Common Mistake #3:
Not AdaptingToThe Way People Buy
• The way people buy has changed
• Dramatically – And faster change last 24 months than 24 years!
• A 180 degree shift in who controls the Buying Process.
• What worked just a few years ago FAILS today.
Think of how we went through the process just a few years back…

23. Common Mistake #3
The Way People Buy Has Changed

24. “TheWashing Machine Broke!”
Old School Marketing and Buying

25. • Walk out to my mailbox
and check to see what was
delivered today.
• Maybe I received a few
flyers and ads from local
stores!
“The Washing Machine Is History”
Old School Marketing and Buying

26. • Forgot to get the local newspaper when I
went out
• Put my shoes back on and head down the
driveway
• Settle into my favorite chair
• Spend next 20 minutes flipping thru
looking for Big Sales and Specials
• Get distracted by news and other stuff
• Remember I am looking for tires after 10
minutes with the crossword puzzle!
“TheWashing Machine Is History”
Old School Marketing and Buying

27. • Not having great success – search for
theYellow Pages
• Look in drawers
• Find it on closet shelf
• Grab paper and pen
• Make a list of appliance stores
“TheWashing Machine Is History”
Old School Marketing and Buying

28. • Jump in my minivan with my list
• Plan out my route
• Fill up the gas tank
“TheWashing Machine Is History”
Old School Marketing and Buying

29. • Have to make best use of my time
• Select 3 places to visit to learn
more
• Get pricing and take my notes
“TheWashing Machine Is History”
Old School Marketing and Buying

30. • Select ‘best value’
• Go back to appliance sales dude #2
• Spend 45 minutes checking
availability, possible delivery
options, warranties, etc
“TheWashing Machine Is History”
Old School Marketing and Buying

31. So How’dThat Feel?
• Painful
• Slow
• Inefficient
• Frustrating
“TheWashing Machine Is History”
Old School Marketing and Buying

32. “TheWashing Machine Is History”
NEW Marketing and Buying Solution

33. • Jump on my computer,
tablet or phone…
“TheWashing Machine Is History”
NEW Marketing and Buying Solution

34. • Fire up my web browser
• Get onto Google
• And search for “Washing Machines”
“TheWashing Machine Is History”
NEW Marketing and Buying Solution

35. • Now I can check for Ratings
• Peek in on Reviews
• Nail down the Pricing
“TheWashing Machine Is History”
NEW Marketing and Buying Solution

36. • Time to purchase!
• Drive over to the big-box store?
• Or order online?
“TheWashing Machine Is History”
NEW Marketing and Buying Solution

37. • Online is the way to go!
• Get exactly what I want
• Shipped for free
• Back to the rest of my day
• Delivered free in 2 days!
“TheWashing Machine Is History”
NEW Marketing and Buying Solution

38. So How’dThat Feel?
• Easy
• Fast
• Logical
• Satisfying
“TheWashing Machine Is History”
NEW Marketing and Buying Solution

39. Common Mistake: Stuck InThe ‘Old School’World
Your Solution: The Marketing Foundation ™
• As consumers, we’ve adapted and help SHAPE this
change.
• As an entrepreneur or business owner YOU have to
change and adapt, too.
• EverythingThe Marketing Foundation™ gives you
reflects this dramatic shift – and positionsYOU to
benefit from it!

40. • Great customer service isn’t hard
• It’s all about genuine EMPATHY
• See the world through your customer’s eyes
• Use technology and automation correctly
Common Mistake #4:
Customer Service HasTaken a Back Seat

41. A Few Examples of Great Customer Service
Give Back toYour Customers
• CustomerAppreciation
• Actual in-store or Online
Let’s say you were a men’s
specialty clothing store…

42. A Few Examples of Great Customer Service
RewardYour Customers
• Think outside the box
• Make it easy
My local coffee shop does it
this way…

43. • “If you do something nice for me… I feel obligated to do
something nice for you in return.”
• Give a little – Get a lot!
• One of the STRONGEST marketing strategies
• So often overlooked!
Common Mistake #5
FailureTo UseThe Power of Reciprocation

44. UsingThe Law of Reciprocity
• A genuine ‘Good Deed’
• Very subtle
• Highly effective

45. UsingThe Law of Reciprocity
• Generate reciprocity with a
simple online web form
• I will provide you with a coupon
for a 7 Day Free Membership…
• In exchange for your email
address

46. Session 2 Re-Cap:
5 Common Marketing Mistakes
(AddressThem NOW!)
1. Review and update the ways you Greet People
2. Apply a few quick fixes to your Online Presence before rebuilding
3. Adapting to The Way People Buy today
4. Dust off your Customer Service for biggest $$$ impact
5. Use The Law of Reciprocity will drive growth and loyalty

47. We’re HereTo Help…
We are always here to assist you and help you along your journey…
Email us: Info@MyMarketingSucks.com
Call us: 732.384.0000
Allan Boushie and Bob Sisk
Co-Founders

48. 5 Common Marketing Mistakes
You Need to Address Now
SESSION 2
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