1. Category: Web – Best Portal of the Year
Product: in.com
Launched in: 2008
The Situation
Majority of internet users get on
to the internet looking to socialize
and get entertained. While portals
like Facebook & Twitter address
social media needs, entertainment
sources are still fragmented, leaving
users to scout for different sources
of entertainment e.g. videos from
youtube.com, opinions from blogs
and so on.

2. The Challenge
Provide a sustainable
entertainment platform
Establish resonance with he ‘voice
of youth’ in terms of opinion,
entertainment, information and so
on.
The Solution
‘Listen’ - Online platform to listen to music, with a library of more than 200,000
songs across different genres and languages
‘Read’ ‘Watch’ ‘Download’ ‘Play’ ‘Mail’ – different verticals addressing the varied
needs of the internet user ranging from news, videos, online games and even
email
‘Specials’ – special campaigns to highlight current events, issues and festivals
with a twist to be able to resonate with the ‘voice of youth’

3. in.com special- ‘Instant Insaaf’
Special micro-site for 26/11
Attempt to mobilize user opinion to
confer justice in the case of 26/11
A forum created for the population
to express their dissent on the delay
in justice
Resonated with the ‘voice of the
youth’ in India – hang Kasab or ‘Set
him free’
in.com special- Happy New Year
Special ‘New Year’ micro-site
Highlights of the year gone by,
presented through spoofs
Packed in entertainment along with
a recap of 2010, making it enjoyable
for the user
Perfectly in tune with the festive
fervor of the season

4. in.com special- TV Shows
Popular TV shows 24x7 at the user’s
fingertips
Best moments, photographs,
exclusive interviews, chats with
participants and much more on the
platter
A truly engaging platform for TV
viewers 24x7
Shows done in the past-
Khatron Ke Khiladi 3
Bigg Boss Season 4
Response – Bigg Boss 4
• 3,815,441 visits
• 27,117,126 page views
• 1,692,444 visitors

5. The Result
A portal with absolute user
satisfaction!
246 million monthly page
views
24.8 million monthly unique
visitors
2.75 lakh plus fans on
Facebook
Source- Comscore worldwide Feb 2011