ActiKnow_Services_June2015

All rights reserved with ActiKnow Business Consulting Pvt. Ltd.707, Siddhartha Building, 96 Nehru Place, New
Delhi, India-110019
Corporate Office:
A- 49, 4th Floor, Sector 8, Near Queens Valley
School, Dwarka, New Delhi -110075
100 Franklin Sq Drive, Suite 207, Somerset, NJ
08873
Operation’s Office: USA Office:
http://www.actiknow.com
June, 2015Company Profile
ActiKnow Business Consulting Pvt. Ltd.

All rights reserved with ActiKnow Business Consulting Pvt. Ltd.
Client’s region
Ourregion
Milestone 1 Milestone 2 Milestone 3 Milestone 4
Your project manager
Our project manager
Milestone
Final work
Iteration
Deliverable
Feedback
Best in class project management practice
Summary
Established in 2010, the company has
strong expertise in four major
domains
• Customized BI in PHP, .Net, Java
• Boxed BI in Tableau, MySQL, SQL
and MS Stack
• Data Management & Analytics
• Excel, Access Automation
Current team size of the company is
42, out of which 35 are Analysts,
Consultants & Project Managers .
ActiKnow’s competency is
significantly high in terms of
intellect and experience. We have
people from IIT’s, ISB and other
domain specific institutions with
experience ranging from 5-10 years.
Our Clientele includes top consulting
firms and fortune 500 companies.
For more details please visit
http://www.actiknow.com
Abhishek Singh
Sr. Business Analyst
M: +91 9560428038
E: abhishek.singh@actiknow.com
Skype: actiknow
W: http ://www.actiknow .com
Contact
Clients
- Rated amongst top 1% of analytics companies on E-lance.
- 20+ certified consultants with varied experience in analytics
- In just three years of operation , clientele consists of some Fortune 500
players & small & mid segment business enterprises as well.
- Delivered 500 plus dashboards to clients situated Globally in last three
years of operations.
Business Snapshot
Core Competency
CostExperienceQuality
ActiKnow Business Consulting Pvt. Ltd.
ABOUT US

Engagement models || We provide flexible engagement opportunities to
our clients, which takes a new shape as per the project requirements
Management
Consultants
Client
ActiKnow
Fixed project/price modelA
• For larger projects with clearly
defined scope
• Our team assists in delivering
projects and milestones within
our capabilities
Onsite/Offsite dedicated teamB
• You can have a team fully
dedicated to your work
• Project management can be
done ether by you or us
One on one support model
(For Consulting Projects)
C
• Your consultants can directly
work with our consultants or
get their assistance in tool,
insight & report generation
Contracting
Training
Recruiting
Staff AugmentationD
• All positions are filled from our
staff of highly qualified
candidates almost all whom
have worked for a reputed BI or
Data Analytics firm.
Our Engagement Models:
ABOUT US

Ashutosh Kumar
Ashutosh manages overall delivery of the projects. His primary
responsibilities include managing the constraints such as cost,
timelines, scope and quality.
Currently, Ashutosh is a Engagement Manager at ActiKnow
Business Consulting. His profile snap shot is
- 4+ years experience of handling research & consulting
- Specialties of Business Analytics, Marketing Analytics, Data Management,
Business Intelligence, Business Development
- Expert in delivering BI solutions on PHP, MySQL, Excel, QlikView, & Tableau
- Holds graduate and postgraduate degree in Industrial Chemistry from IIT
Kharagpur
Sumit Jhunjhunwala
Sumit is leading a team of Business Analysts to deliver strategic
and tactical Sales Force Effectiveness solutions and manages
client engagements.
Currently a Partner at ActiKnow Business Consulting, his profile
snapshot is
- 7+ years of experience of delivering data analytics and management services
- Specialties of Business Analytics, Marketing Analytics, Data Management,
Business Intelligence, Business Development
- Hands on experience of offering analytics services using Excel, SAS, SPSS, R, MS
Office, Tableau, QlikView & MSBI
- Expert of designing market mix model, NPS strategy etc.
- Leads a team of 35 consultants and analysts
- He has done his Masters from IIT Delhi.
Hemant K
Hemant is specialist in Scoping, Predictive Analytics, Customer
Segmentation & Profiling, Resources Management, SQL
reporting, Building management tools using MS Office suite
Currently, Hemant is Partner at ActiKnow Business Consulting
his profile snapshot is
Hemant has delivered many assignments for top notch BFSI and retail clients
across India, US and Europe and is especially noted for his contributions in
predictive analytics solutions. He has a number of successful assignments in the
areas of demand forecasting, customer segmentation and profiling, churn
predictions and many more under his belt. He has also delivered many scorecards
and models for collections & recovery processes in the BFSI domain.
He has done his B. Tech & M. Tech from IIT Delhi.
Abhishek Singh
Abhishek has significant experience of management consulting
and has expertise in investment potential identification and
technology road-mapping
Currently, Abhishek is Engagement Manager at ActiKnow
Business Consulting
- Expert of tracking, analyzing & validating state of art for technology, industry
leadership & supply chain across different domains
- Working on strategic consulting projects for domain specific clients
- Expert of research and analytics for build new sector expertise
- Specialist in cost comparison and predictive modeling
- He possesses management degree from a University of Petroleum & Energy
Studies
Our analytics team
ABOUT US

Our Services || We offer four key services and operates on 18 different business
intelligence platform
Excel-Access Business Intelligence
We automate
reporting process &
design data analysis
tools in Excel and
Access, that can
process large
datasets and
develop meaning
full reports.
• Dashboards & Reports
• Invoicing and bill generator
• Management reporting tool
• Sales tracking tool
• Attrition analysis tool
• Survey and conjoint analysis tool
• What if scenario analyser
Customized Business Intelligence
We use PHP, .NET,
Java, HTML 5 and
Ruby on Rails to
create web based
applications, those
are compatible for
reporting using real-
time information
and big data.
• Online least tracking system
• Claim management application
• Budgeting application
• Proposal generation tools
• Sales tracking & management reporting
application with multiple functionality
• Bonus allocation and budgeting
application
Boxed Business Intelligence
We provide business
intelligence and
reporting services in
QlikView, Tableau,
Cognos, MYSQL, SQL
& MSBI. This service
covers all segments
right from
consulting &
implementation to
report delivery
• Multifunctional sales reporting
dashboards
• Log data analysis application
• School performance reporting system
• Enterprise reporting tools
• Visually appealing dashboard
• Predictive analysis
Data Analysis & Data Modeling
Managing multiple
& Large data-sets
and perform data
cleansing, data
modeling and data
analytics using
specific tools as per
the requirement of
the client.
• Data Gathering
• Data Cleansing and data modeling
• Data Analysis
• Intelligent reporting
• Predictive modeling
• Sensitivity modeling
• Strategic price setting modeling

Excel - Access Business Intelligence || ActiKnow has developed applications using
VBA for tracking, data modeling and reporting of business activities
Excel
Application
Tracking Tools
Models
Dashboards
Management reporting
Inventory management
Proposal generator
Supply chain management
Sales force effectiveness
Sales tracking
Inventory tracking
Resource tracking
Attrition tracking
Pricing
Financial
Channel optimization
Statistical
Sales
Inventory
Log analysis
HR Reporting
Specialties:
• User friendly
Interfaces
• Insight supportive
database design
• Dashboards consisting
KPI’s
• Fully automated
reports
• Insightful analysis of
your business data
Get your reporting structure
automated by our intelligent
Excel-VBA solutions

Excel-Access dashboard samples || Back-End_Excell/Access/SQL/MySQL
Dashboards

Customized Business Intelligence || ActiKnow services include developing web-
based applications using PHP, .NET & Java
Our objective of using
these platforms is purely
providing web-based Business
Intelligence applications.
What we do:
• We develop process
optimization tools
• We develop resource
tracking tools
• We automate your Reporting
Process
• We provide live dashboards
Type of solutions delivered
• Online least tracking system
• Claim management
application
• Budgeting application
• Proposal generation tools
• Sales tracking &
management reporting
application with multiple
functionality
• Bonus allocation and
budgeting application
• We use PHP,
.NET & Java to
provide web-
based BI
solutions
• So far our team
has developed
50+ BI solutions
using PHP, .NET
& Java
• Our services
includes
development of
Web
applications
not websites.
Experience
Developed 25+ BI solutions
including Leased Equipment
Tracking tool to Time Sheet
Tracking
Developed 10+ smart Reporting
Apps, which fetch
data from different sources and
generate SMART Reports
Developed 20+ large sized
applications having complexities
attributes of CRMs and ERPs
We provide web-based
services using

Samples of Customized Business Intelligence || Front End-PHP/.NET/Java/HTML5/
ROR || Backend-SQL/MySQL/LotusNotes/JSON/XML/SugarCRM/Mongo/Jira
Dashboards

Boxed Business Intelligence
Turnkey delivery expertize in QlikView right
from POC to maintenance and post project
support
Hands on experience of delivering data
modeling, analysis and reporting services on
Tableau Desktop, Tableau Server and Tableau
Reader
ActiKnow has partnered with IBM to provide
Cognos services across the globe.
We have delivered some of the most
challenging MSBI based solutions working with
a mix of technologies to support requirements
not possible in MSBI
Our services Ranges from:
• Installation
• Report development
• Portal development
• Data extraction and
warehouse creation,
SQL and Oracle
• Administration and
support
• Consulting and Support
• Framework Manager
• Development of Cubes
• Dashboard

Samples of Boxed Business Intelligence || Front End-Tableau/QlikView/Cognos/
MSBI || Back End-SQL/MySQL/LotusNotes/JSON/XMLWorldwidepowerpoint
analyzerintableau
Regionalworkforce
performanceAnalyzer
Manufacturerwisesales
tracker
KPITracker
Dashboards

Data Analytics and Data Modeling || Hand on experience of delivering analytics
services using multiple analytics platforms
Identity Resolution/ Data De-
Duplication using text matching
algorithms for a leading Insurance and
asset management company
Customer Behavioral
Segmentation model for
India’s leading financial
services company
COGNOS based Reporting
Architecture for
inventory management
for a tyre manufacturer
A customer scorecard using Binary
Logistic Regression to predict the
propensity of customers to repay for
collection recovery
What IF simulator to
predict the sales at
different pricing levels for
a leading FMCG company
Sample optimization to predict the
correct sample distribution levels for a
pharma major
Data Visualisation
Platforms
Data Analysis
Platforms SSIS SSASSSRS
Examples

Data Analytics Report Samples
Question Code Key Questions
1 How does your team collaborates with you?
2 How do you rate you PM’s leadership?
3 How’s the atmosphere at cafeteria?
4 Your overall satisfaction with this job?
5 Do you see your goals fulfilled here?
6 How do you rate your fitment for this job?
Dashboards

Case Studies

Business Intelligence Case 1 || MS EXCEL: Automated Weekly Management
Dashboards for a mid tier US pharma to provide a customizable single view of data

Data management Case Study 1 || Data Flux: Rapid turnaround of de-duped master
data enabled a leading Financial Services Group to meet an aggressive SFA deadline
We used a sophisticated identity resolution engine using a combination of rule based decision
trees, text matching and fuzzy logic to de-duplicate the data with > 99.99% accuracy
De-Dupe Engine
Step 1
Rule based
Data Cleaning
Step 2
Merge/ Match
Algorithms
Step 3
De-dupe
Algorithms
Phone Number
Cleaning
(M_ID  PH)
House holding
identification
(M_ID  H_ID)
Div1 De-
dupe table
(P1_ID)
Div2 De-
dupe table
(P2_ID)
DIv3 De-
dupe table
(P3_ID)
Master De-
dupe table
(P1_ID, P2_ID,
P3_ID M_ID)
• Master List of Customers across Business Areas
• Dial-Ready Phone numbers for all customers
• Indentified unique households
Key Deliverables

ActiKnow’s Analytics Services || Predictive analytics services methodologies and
offerings
Customer Analytics
• Acquisition Strategies
• Cross Sell/ Up-Sell
• Churn Management
• Customer Lifetime Value
Product Analytics
• Customer Segmentation
• Promotion Response Modeling
• Campaign Analytics
• Sales Forecasting
Promotional Channel Analytics
• Multi Channel Optimization
• Sales force sizing and structure
• Incentive Compensation
• Territory Alignment
Predictive Analytics
Trend Analytics and Forecasting
Dashboards and Reporting
Methodology Service Offerings
Constructin
g
Hypotheses
Hypotheses
Testing
Fine Tuning
Deriving
Actionabl
e Insights
Data
Collection
Business Context
Understanding
Framing the
Problem
Using Statistical
Tools, Models &
Qualitative analysis
Data exploratory analysis & interpretations
Data Integration & Cleansing
Iterative
Analytics
Cycle
Evaluate Business
Impact / potential
Refine
Problem
Definition

Analytics Case Study 1 || Robust Collection recovery strategy was developed for a
leading bank optimizing spends across different recovery channels
 Customer Profile and
Transaction Data is used to
identify important attributes
for creating a predictive model
 A logistic regression model is
created based on past 6M data
and validated over the next 6M
 The model is auto refreshed
every month
ActiKnow Approach
 Client, a leading bank, wants
maximize revenues by
optimizing its collection efforts
on early delinquent accounts
(60 days day past due)
 The objective is create a
scorecard to distinguish the
good accounts (maximum likely
hood of regular payments)
from the bad accounts
Client Situation
 Client uses different strategies
(IVRS Calling, SMS, Outbound
Calling) for different segments
optimizing spends.
Impact

Analytics Case Study 2 || Cross-sell strategies on a diversified financial portfolio
Objective:
 To develop cross-sell strategies on a diversified financial portfolio with the view to answer who should be
targeted with what product mix
 Key challenges
 Limited data availability
 Diverse products (life insurance, mutual funds, auto loan etc.)
 Limited availability of existing cross-sell
Approach:
Results:
 A scientific way to run cross-sell campaigns, define targets, measure performances was deployed organization
wide
 On a total portfolio of 4,50,000 customers across products (LI, MF, VL etc.), cross sell penetration increased
from less than 1 per cent to 4 per cent with in 6 months of implementation.
 Recalibrate the models after a year- shows client satisfaction
Surrogate Data
Creation
• Create data
using business
logic, survey
results and
statistical
techniques
Model
Development
• Developed
scorecards using
binary logistic
models for each
product
Customer Profiling
• Profile
customers with
higher
propensity to
buy
Segmentation and
Campaign Design
• Segment
customers based
on cross-sell
scores and run
campaigns

India Office:
707, Siddhartha
Building
96 Nehru Place,
New Delhi, India -
110019
Telephone
+91 11 4508 2711
NJ Office:
1120 US 22E,
Suite 101
Bridgewater, NJ 08807
Email
info@actiKnow.com
Website
www.actiKnow.com
Please feel free to reach out to:
Sumit Jhunjhunwala
Director
E: sumit.jhunjhunwala@actiknow.com
M: +91 9873 4451 21
Ashutosh Kumar
Engagement Manager
E: ashutosh.kumar@actiknow.com
M: +91 9560 4148 55
Abhishek Singh
Engagement Manager
E: abhishek.singh@actiKnow.com
M: +91 9560 4280 38
Contact Us

ActiKnow_Services_June2015

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