Young people preferences in Respect of Information Design: Research Findings from Spain

Research funded by the Ministry of Science and Innovation of Spain Proyect: I+D+i: CS02009-13713-C05-02

Young People's Preferences in Respect of Information Design: Research Findings from Spain ,[object Object],[object Object],[object Object],[object Object],[object Object]

Young People's Preferences in Respect of Information Design: Research Findings from Spain ,[object Object],[object Object],[object Object]

Young People's Preferences in Respect of Information Design: Research Findings from Spain ,[object Object]

Young People's Preferences in Respect of Information Design: Research Findings from Spain ,[object Object],-Why is this change taking place? -If young people can get information free of charge on the radio or television or through the free press, why go to an online medium? -Are they really satisfied with the design of the websites? -Is there something about the design that might bother them? ? ?

Young People's Preferences in Respect of Information Design: Research Findings from Spain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Young People's Preferences in Respect of Information Design: Research Findings from Spain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Young People's Preferences in Respect of Information Design: Research Findings from Spain ,[object Object],6. The difficulty of reading the computer screen. The screens flash forces the eye to focus on reading, causing eyestrain. (García, 1984:25; Díaz Noci, 2001: 132; Nielsen, 2001:101). 7. García and Zorrilla (1999:29) defend the use of sans serif fonts. 8. The short paragraphs, according to Nielsen (2001:101). 9. The use of bold style, according to Nielsen, Morkes and Garcia. 10. The video should display an image of quality and in a short time to load (Nielsen, 2001:150).

Young People's Preferences in Respect of Information Design: Research Findings from Spain ,[object Object],October 2008 - January 2009

Young People's Preferences in Respect of Information Design: Research Findings from Spain ,[object Object],732 participants: University (652) and FP (80)

Young People's Preferences in Respect of Information Design: Research Findings from Spain ,[object Object],-Digital medium is adapted better to their style -They consume when they want

Young People's Preferences in Respect of Information Design: Research Findings from Spain ,[object Object],0 Photo1 Photo 2 Photo3 Photo 4

Young People's Preferences in Respect of Information Design: Research Findings from Spain ,[object Object],More photos: 6,01 No photos: 4,48 Multiple Regression Result: significant Evidence for the hypothesis (ET=0,146, p=<0,000)

Young People's Preferences in Respect of Information Design: Research Findings from Spain ,[object Object],Sans serif Serif

Young People's Preferences in Respect of Information Design: Research Findings from Spain ,[object Object],Sans serif: 6,50 Serif: 5,53 Multiple Regression Result: significant Evidence for the hypothesis (adjusted mean difference 0,891, ET=0,137, p<0,000)

Young People's Preferences in Respect of Information Design: Research Findings from Spain ,[object Object],Black text Grey text

Young People's Preferences in Respect of Information Design: Research Findings from Spain ,[object Object],Black text: 6,03 Grey text: 5,93 Multiple Regression (Design) Result: significant No evidence for the hypothesis ( adjusted mean difference -0,182, ET=0,166, p>0,274 )

Young People's Preferences in Respect of Information Design: Research Findings from Spain ,[object Object],Photo Photo/ Video

Young People's Preferences in Respect of Information Design: Research Findings from Spain ,[object Object],(adjusted mean difference 1,612, ET=0,149, p<0,000) Multiple Regression (Design) Result: significant Evidence for the hypothesis Photo/video: 6,96 Photo: 5,44

Young People's Preferences in Respect of Information Design: Research Findings from Spain ,[object Object],Test group A Test Group B 1. Homepage with 4 photos 6,01 Homepage without photos 4,48 2. News with a gallery of photos 6,62 News without a gallery of photos 5,47 3. News with a black and white photo 4,98 News with a colour photo 6, 00 4. News. Text with some words in bold 7,25 Text without some words in bold 6,94 5. News. Text with sans serif font 6,50 Text with serif font 5,53 6. Homepage with headlines news in sans serif font 5,84 Homepage with headlines in serif font 5,48 7. News with a big photo in the beginning, between headline and text 6,66 News without a big photo in the beginning 5,64 8. Homepage with a headline news with video 6,96 Homepage with a headline news with photo 5,44 9. Text with font in grey colour 5,93 Text with font in black colour 6,03 10. Homepage with photographic in mainly headline news 6,51 Homepage without photographic in mainly news 5,29 11. News with video direct (you can watch it on the same page) 7,64 News with video indirect (you must watch it on another page) 5,33 12. News with two videos 7,57 News with only one video 6,82

Young People's Preferences in Respect of Information Design: Research Findings from Spain ,[object Object],• Photos or videos are the first visual impact. • They prefer photos in news on homepages. • They colour photos drew more that black and white photos. • They prefer a video with direct access • They prefer a text with sans serif fonts, in brief paragraphs separated by white space.

Young People's Preferences in Respect of Information Design: Research Findings from Spain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

This research is funded by the Ministry of Science and Innovation of Spain Proyect: I+D+i: CS02009-13713-C05-02

Young people preferences in Respect of Information Design: Research Findings from Spain

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (14)

Similar to Young people preferences in Respect of Information Design: Research Findings from Spain

Similar to Young people preferences in Respect of Information Design: Research Findings from Spain (20)

More from Ana Isabel Bernal Triviño

More from Ana Isabel Bernal Triviño (14)

Recently uploaded

Recently uploaded (20)

Young people preferences in Respect of Information Design: Research Findings from Spain

Editor's Notes