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“DEMAND AND PREFERENCES OF       PP/HDPE TARPAULIN”               FOR          FOGLA GROUP                                ...
COMPANY INTRODUCTION FOGLA    Group Establish in 1972. An ISO certified company. Company having annual turnover up  to...
AR                                 Stanchem                                  Pvt.Ltd.          Sai                        ...
VISION & MISSION FOGLA GROUP is committed focused attention in  chosen field of business towards customers  satisfaction....
COMPANY PRODUCTSChemical (LABSA 90% & 96% )HDPE/PP Woven Sacks BagsJute and TextileMachineryFertilizer SSP/NPKDetergent Po...
NEW PRODUCT LINE (PP/HDPETARPAULIN)                            6
OBJECTIVES OF STUDY  To understand the demand and preferences   of customers towards Tarpaulin in Local   market.  To gi...
RESEARCH METHODOLOGYData Collection:       Primary (questionnaire and PERSONAL  INTERVIEW) and       Secondary(magazines, ...
LIMITATION OF STUDY   The research was conducted in a very small area.   Time factor was also important for me. I had li...
TARPAULIN DEFINITION   The word “Tarpaulin” is combination of two words “Tarp”    which means tarred canvas and “Palling”...
ADVANTAGES OF PP/HDPE TARPAULIN   Light-weight Clean and Hygienic No Chemical reaction Strong Tensile Strength   Ease...
USES OF PP/HDPE TARPAULIN   Uses in Construction works.   To cover construction machinery during monsoon.   Use as plas...
TARPAULIN MAKING PROCESS    Tape Extrusion       Weaving      Laminating Slitting/Cutting/Rewinding  Heat Sealing/Welding ...
CAPACITY OF PLANT   Capacity: 3,000,000 M/year (300 days), based on    1000 Denier, 7.5 M Width, 10 x 10 (Warp x    Weft/...
TECHNICAL SPECIFICATIONS OF PP/HDPETARPAULIN MAKING MACHINE   Machinery Required:   1 set PP/HDPE FLAT YARN MAKING MACHI...
LABORS REQUIREDOperator                             Shift               Total Flat Yarn Making Machine 5 persons   3     ...
HORSE-POWER REQUIRED:  Flat Yarn Making Machine @ 300.0 kW x 1 set =                                              300.0 k...
RAW MATERIAL REQUIRED: High Density Polyethylene: 6352.5 kg/day  6352.5 kg/day x 300 days/year = 1905750 kg/year  = 1905....
FACTORY SPACE REQUIRED:   About 3000 M2 (30 M x 100 M) for raw material    stock, weaving area and processing area.      ...
DATA ANALYSIS                20
TYPES OF TARPAULIN SOLD BY WHOLESALERS &RETAILERS                                   HDPE/PP                               ...
SATISFACTION LEVEL AFTER SELLING THETARPAULIN   12                11   10            9    8    6    4                     ...
Customers Selection Criterion perceived by                       Wholesalers and Retailers16                              ...
COLOR PREFERENCE OF CUSTOMERS REGARDING      TARPAULIN     1616141210                              8                      ...
AFFECT OF WEIGHT & SIZE ON DEMAND OFTARPAULIN    Dont Know                         Yes       25%                          ...
Best Season for Tarpaulin                          20                 20                  20                     20       ...
% SALES IN THESE SEASONS  20                             17  15                    16  10               12   5       0    ...
Main uses of Tarpaulin              20                                               19         19              18        ...
Way of procuring Tarpaulin by        Wholesalers & Retailers         0%               0%                                 D...
Payment System followed by Wholesalers and                          Retailers18   17                                      ...
Awareness about Tarpaulin Manufacturer       popularity         15%           Thr. Other            Supplier              ...
Wholesalers & Retailers Criterion for procuring                                    Tarpaulin              20      19      ...
FINDINGS   It is clear from survey whether wholesalers and retailers they sell    mostly PP/HDPE Tarpaulin. So, Demand of...
SUGGESTION As I conducted survey on local market , therefore  the findings are only indicates local market  Demand. But a...
CONCLUSION   From the survey it can be conclude that there is    huge demand of PP/HDPE Tarpaulin in the Local    market ...
36
QUERY37
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Demand and preferences analysis of tarpaulin [recovered]

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Demand and preferences analysis of tarpaulin [recovered]

  1. 1. “DEMAND AND PREFERENCES OF PP/HDPE TARPAULIN” FOR FOGLA GROUP Presented By ABDUL MOID1 Abdul Moid GEETA INSTITUTE OF MANAGEMENT & TECHNOLOGY, KANIPLA, KURUKSHETRA
  2. 2. COMPANY INTRODUCTION FOGLA Group Establish in 1972. An ISO certified company. Company having annual turnover up to 1500 cr.(2009-10). Head office in Kolkata. It is Group of Companies. 2
  3. 3. AR Stanchem Pvt.Ltd. Sai AR Industries Sulphonate Pvt Ltd Pvt.Ltd BhagirathiKAMAKHYA Packaging(INDIA) LTD Pvt Ltd Sai Jumac Fertilizers Manufacturi 3 Pvt Ltd ng Pvt. Ltd.
  4. 4. VISION & MISSION FOGLA GROUP is committed focused attention in chosen field of business towards customers satisfaction. To make significant contributions to the Industry at large. Continue to innovate processes, products and services to provide value for money in all activities. The Group visualize in developing next generation products, which will enable them to stay ahead of competition in the times to come. 4
  5. 5. COMPANY PRODUCTSChemical (LABSA 90% & 96% )HDPE/PP Woven Sacks BagsJute and TextileMachineryFertilizer SSP/NPKDetergent Powder, Cakes & BarsJute Shopping Bags 5
  6. 6. NEW PRODUCT LINE (PP/HDPETARPAULIN) 6
  7. 7. OBJECTIVES OF STUDY  To understand the demand and preferences of customers towards Tarpaulin in Local market.  To give information regarding the requirement of machines and technical specification of tarpaulin making machines.  To understand Tarpaulin making process.  To procure quotation of these machines.  To know the work force, area required and power etc. for tarpaulin making plant. 7
  8. 8. RESEARCH METHODOLOGYData Collection: Primary (questionnaire and PERSONAL INTERVIEW) and Secondary(magazines, websites and other such sources.)Degree of research question: Exploratory studyResearch Environment : Field StudyTools Used for Data Analysis: Table, chart & graph.Sampling Area: Kolkata (Tripalpatti & Dalhousie area.)Population : Wholesalers & Retailers.Sample Size : 20 (14 Wholesalers & 6 Retailers)Sampling Technique : Convenience Sampling 8
  9. 9. LIMITATION OF STUDY The research was conducted in a very small area. Time factor was also important for me. I had limited time for the research, for which a full-fledged report was insufficient for me. The customer filled the questionnaire mostly in careless manner, so it was difficult to make them hold for time. The sample size is also very small, that is why analysis on the basis of such small sample survey is not correct. All the work has been done in some limited areas of Kolkata so the finding should not be generalized. Secondary data has also its own limitation. 9
  10. 10. TARPAULIN DEFINITION The word “Tarpaulin” is combination of two words “Tarp” which means tarred canvas and “Palling” which means fabric, used to cover objects. HDPE/PP TARPAULIN High density polyethylene (HDPE) tarpaulin is a product with multiple end uses. HDPE tarpaulin is excellent for covering products, thereby protecting them from moisture and dust and can be used as a protective covering in sectors like agriculture, infrastructure, and automobiles and also as 10 tents, floor spreads, as a cover for machinery, etc.
  11. 11. ADVANTAGES OF PP/HDPE TARPAULIN Light-weight Clean and Hygienic No Chemical reaction Strong Tensile Strength Ease of handling Water proof Can be manufactured in desired colors. Attractive printing etc. 11
  12. 12. USES OF PP/HDPE TARPAULIN Uses in Construction works. To cover construction machinery during monsoon. Use as plastic tents, floor spreads. Uses in Spice industry. Uses in Pound Siding. As a Chemical-resistant covering. Transportation Uses. Childrens recreational attractions. Covers for oil wells and mining drill holes. Automotive insect screen. To cover sport grounds and pools As a cover in Chemical, Petrochemical, Fertilizer Industry etc. 12
  13. 13. TARPAULIN MAKING PROCESS Tape Extrusion Weaving Laminating Slitting/Cutting/Rewinding Heat Sealing/Welding Tarpaulin Finishing and 13 Packaging
  14. 14. CAPACITY OF PLANT Capacity: 3,000,000 M/year (300 days), based on 1000 Denier, 7.5 M Width, 10 x 10 (Warp x Weft/sq. inch),30 micron LDPE each side laminated, weight 1021.25 g/M 14
  15. 15. TECHNICAL SPECIFICATIONS OF PP/HDPETARPAULIN MAKING MACHINE Machinery Required: 1 set PP/HDPE FLAT YARN MAKING MACHINE 8 sets CIRCULAR LOOM 1 set UNFOLDING REWIND UNIT 1 set SINGLE SIDE LAMINATION MACHINE 1 complete set PE TARPAULIN MAKING EQUIPMENT  Including:  2 sets ADJUSTABLE UNWINDER  1 set 3-HEAD HOT AIR WELDING MACHINE  1 set PLATFORM  1 set SAVING CANVAS MACHINE  1 set AUTO PNEUMATIC FABRIC EYELET MACHINE  1 set AUTO CUTTING MACHINE  2 sets HEMMING MACHINE  2 sets AUTO EYELET MACHINE  1 set 15 HP AIR COMPRESSOR 15
  16. 16. LABORS REQUIREDOperator Shift Total Flat Yarn Making Machine 5 persons 3 15 persons Circular Loom 6 persons 3 18 persons Unfolding Machine 2 persons 1 2 persons Lamination Machine 4 persons 2 8 persons PE Tarpaulin Making Equipment 5 persons 3 15 persons Technician 3 persons 3 9 persons---------------Total direct labors required: 67 persons 16
  17. 17. HORSE-POWER REQUIRED: Flat Yarn Making Machine @ 300.0 kW x 1 set = 300.0 kW Circular Loom @ 5.5 kW x 8 sets = 44.0 kW Unfolding Machine @ 16.0 kW x1 set = 16.0 kW Lamination Machine @ 200.0 kW x 1 set = 200.0 kW PE Tarpaulin Making Equipment @26.8 kW x 1 set = 26.8 kW-------------Total Horse-Power required: 586.8 kW 17
  18. 18. RAW MATERIAL REQUIRED: High Density Polyethylene: 6352.5 kg/day 6352.5 kg/day x 300 days/year = 1905750 kg/year = 1905.75 tons/year LDPE Lamination grade: 4578.75 kg/day 4578.75 kg/day x 300 days/year = 1373625 kg/year = 1373.25 tons/year 18
  19. 19. FACTORY SPACE REQUIRED: About 3000 M2 (30 M x 100 M) for raw material stock, weaving area and processing area. 19
  20. 20. DATA ANALYSIS 20
  21. 21. TYPES OF TARPAULIN SOLD BY WHOLESALERS &RETAILERS HDPE/PP 30% Both 70% Canvas 0% 21
  22. 22. SATISFACTION LEVEL AFTER SELLING THETARPAULIN 12 11 10 9 8 6 4 Respondents 2 0 0 0 0 22
  23. 23. Customers Selection Criterion perceived by Wholesalers and Retailers16 15 15 Price14 Quality 13 12 12 12 Size12 Color10 9 Life8 7 Thicknes s6 5 5 5 Offer 4 4 44 3 3 2 2 22 1 1 11 1 1 23 0000 0000 000 0 0 000 000 000000 1st 2nd 3rd 4th 5th 6th 7th
  24. 24. COLOR PREFERENCE OF CUSTOMERS REGARDING TARPAULIN 1616141210 8 8 88 7 7 66 55 5 5 5 5 4 44 3 3 3 3 22 22 1 1 1 1 0 00 00 0 0 0 0 00 1st 2nd 3rd 4th 5th 6th 24 Blue Mixer Yellow Green White Black
  25. 25. AFFECT OF WEIGHT & SIZE ON DEMAND OFTARPAULIN Dont Know Yes 25% 30% No 45% 25
  26. 26. Best Season for Tarpaulin 20 20 20 20 18 16 14No. of Respondents 12 Rainy 10 Summer 8 Winter 6 4 2 0 0 0 0 0 0 0 1st 2nd 3rd 26 Ranking
  27. 27. % SALES IN THESE SEASONS 20 17 15 16 10 12 5 0 0 3 0 4 0 8 0 0 0 Winter Rainy Summer 27 Rainy Summer Winter
  28. 28. Main uses of Tarpaulin 20 19 19 18 16 14 14 12Respondents 12 11 Shelter Protecting 10 Constrution 8 Pound Siding 6 5 Ads Sheet 6 4 4 2 22 2 1 1 00 00 00 000 000 0 1st 2nd 3rd 4th 5th 28 Ranking
  29. 29. Way of procuring Tarpaulin by Wholesalers & Retailers 0% 0% Direct30% Thr. Wholesalers Online 70% Brokers 29
  30. 30. Payment System followed by Wholesalers and Retailers18 17 Cheque16 15 1514 Bank Transfer12 11 1010 9 Cash8 76 5 5 Credit Card4 3 2 Online2 1 Payement 00 00 0 00 000 000 300 1st 2nd 3rd 4th 5th
  31. 31. Awareness about Tarpaulin Manufacturer popularity 15% Thr. Other Supplier 15%Internet 0% Own Search 70% 31
  32. 32. Wholesalers & Retailers Criterion for procuring Tarpaulin 20 19 18 16 15 14 14Respondents 12 Low Price 10 Quality 8 Regularity 6 5 5 4 2 1 1 0 0 32 0 1st 2nd 3rd Ranking
  33. 33. FINDINGS It is clear from survey whether wholesalers and retailers they sell mostly PP/HDPE Tarpaulin. So, Demand of PP/HDPE tarpaulin is huge in the market. Mostly Wholesalers And Retailers are satisfy with the present features of Tarpaulin. It denotes that there is tuff competition. Main factor of buying Tarpaulin is depend on its price. There is no effect of Weight on Demand of Tarpaulin. Blue, mixer etc color is mostly prefer by the Customer. Best Season for PP/HDPE Tarpaulin is Rainy and there is huge sale in this season. Wholesalers procures direct through Manufacture, whereas Retailers through Wholesalers mostly. They come to know, mostly, about Manufacturer by their own search. 33
  34. 34. SUGGESTION As I conducted survey on local market , therefore the findings are only indicates local market Demand. But actually there is huge demand in all over the India and company should produce the product keeping in mind all Indian market. There is a tuff competition in the market. So, Company should more care about the features of the product. Pricing policy should be make with more care because mostly customer consider price differences. Company can have many promotional tools as competitor are using less. 34
  35. 35. CONCLUSION From the survey it can be conclude that there is huge demand of PP/HDPE Tarpaulin in the Local market as well as whole national market. Company can enter into the market with best feature, best pricing policy and having best promotion tools. As company already in the plastic packaging industries it is also an advantages. 35
  36. 36. 36
  37. 37. QUERY37

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