1. Amanda Bentley
Professor Klinkowstein
Selected Business Article
Starbucks to Dumb Starbucks:
Don’t use our trademark
http://money.cnn.com/2014/02/10/news/companies/dumb-starbucks/index.html?iid=HP_LN

2. Amanda Bentley
Professor Klinkowstein

3. Amanda Bentley
Professor Klinkowstein
The Article
• Dumb Starbucks- parody/art piece
• Used similar name, menu, sizes
• Added “Dumb” before all names

4. Amanda Bentley
Professor Klinkowstein
The Article
• Starbucks could not contact creator
• Emphasized “no affiliation”
• Weighing options, may sue

5. Amanda Bentley
Professor Klinkowstein
Ethnographic Research Options
• People drinking/ buying coffee at school
• People at local Starbucks
• People at other local coffee shops