Among all online marketing methods, email marketing still has a prominent position. It allows marketers to communicate with clients in a very personal space without too much distraction. Marketing automation software such as Marketo, sends emails according to the previous activities of subscribers. In this session, Abbas will explain how a simple, efficient and inexpensive method can be applied to improve the ROI of a campaign by using email marketing services such as CampaignMonitor, MailChimp, etc.
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Personality types in email marketing
1.
2. About me
Project Manager at StocksDigital
Master of Information Systems Melbourne University 2013
Bachelor of computer engineering 2001
Google Analytics Individual Qualification 2009
Designed my first website 2001
3. Aims
1. Explain different personality types in subscribers
2. Suggest a practical solution to address personality varieties
3. Utilise historical data to determine optimal ROI
on future sends
33. Recap
1. Explain different personality types in subscribers
2. Suggest a practical solution to address personality varieties
3. Utilise historical data to determine optimal ROI on future sends
34. Resources
How to Sell to 4 Different Personality Types
How to Handle 4 Different Personality Types of Customers
Marketing Strategy: One Size Fits All? Think again.
Find your email campaign reports in Google Analytics
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