1. Chanel’s Empire
Two interlocked & opposing
letter “C” for her name
Coco Chanel..
1925
the
LITTLE
BLACK
DRESS
1923
the
timeless
perfume
NO. 5
was launched
1925
initiated
their signature
CARDIGAN
JACKET
1954
introduced
the
Quilted bag
with the
shoulder strap
The
Bobbed
Hairstyle
Coco-Chanel
2. Brand Study
Inspires most :
Gabrielle Bonheur "Coco" Chanel (19 August 1883 – 10 January
1971) was a French fashion designer of women's clothes and
founder of the Chanel brand.
Presently owned by Alain and Gerard Wertheimer, grandsons of
Pierre Wertheimer, who was an early business partner of the
couturière Gabrielle Bonheur Chanel.
Chanel is a high fashion house that specializes in haute couture
and ready-to-wear clothes, luxury goods and fashion accessories.
The House of Chanel is known for the “little black dress”, the
perfume No. 5 de Chanel, and the Chanel Suit. Chanel’s use of
jersey fabric produced garments that were comfortable and
affordable. Chanel revolutionized fashion — high fashion and
everyday fashion by replacing structured silhouettes, based
upon the corset and the bodice, with garments that were
functional and at the same time flattering to the woman’s figure.
Little Black Dress
Chanel introduced the "little black dress" in
1926, and it has become the epitome of chic. Her
first LBD was a slash-necked, short silk dress
with only diagonal pin-tucks as decoration.
Prior to the 1920s black was often reserved for
periods of mourning and considered indecent
when worn outside such circumstances, such as
depicted in John Singer Sargent's painting,
Portrait of Madame X.
Coco Chanel envisioned the LDB as the new
uniform for women for afternoon and evening
wear. Though apparently quite simple, these
dresses showed masterful cut and proportion.
She used traditional elegant materials like lace,
tulle, and soft weightless silks in a newly
tailored way. LBD intended to be long-lasting,
versatile, affordable, accessible to the widest
market possible and in a neutral color. Its
silhouette has changed over the years, but the
LBD remains supremely chic.
3. Likes
One piece dresses,
Embroidered Garments,
Body fitted garments;
Dilikes
Bright colors,
junk accessories,
fitted garments
Hobbies
Reading books,clubbing,
playing indoor games
Favorite season
Spring and Winter
Hair styles
Fluffy and curls,braids
Clientelle Data
Favorite brands
Coco-Chanel;
Prada;
Fendi;
Gucci; etc
Client -
Age -
Class -
Nature -
Italian girls
23-26 yrs
Fun loving, live life
on their own terms
Upper class
5. “Women
who wear
black
lead colorful
lives”
Loose fit top with shoulder
pads
Hand embroidered borders in
neck and sleeves
Plastic flat black stones and
beads used for embroidery
Warp net facing in neck and
sleeves hem
6. Rule of a lady
Three words
Little Black Dress
Fitted top
Metal chains and
fabric stipes used for
knotting on back
panel
Front panel is basic
plain with round
neck
7. “When a little black dress is right;
there is nothing to wear in its place..”
Embroidered t-shirt with plastic crystals
Flat chiffon piping, used for braiding
as embellishment
Round neck with self fabric piping
8. Fashion fades
only
Styleremains the same
Deep neck top with full length sleeve
Front, bottom hem, neck finish is of
pique fabric
Back and sleeves is of single jersey
Lace pattern is made in front panel
with mohair wool with aari needle
9. Simplicity
is the keynote to all true
Elegance...
Embroidered t shirt with plastic
crystals
Flat chiffon piping, used for braiding as
embellishment
Self fabric facing on neck
10. In order to be
Irreplaceable
one must always be
Different
Warp net one piece
dress with satin
fabric lining
All over embroidery
on front and 30cm
on back is done with
plastic tubes.
11. Beauty begins the moment
you decide to be yourself...
One piece dress with
pleats on neckline
P l a s t i c r i n g s
wrapped with gold
m a t e r i a l s i n
different sizes is
used for embroidery
Metal beads and
sequins is also used
for embroidery
12. Everyday
IS A FASHION SHOW
AND THE WORLD IS THE
Runway
II
II
Halter neck dress
with drape knot in
front
Metal chain and
fabric stripes used for
knotting of back panel
13. “One is never over-dressed or underdressed
with Little Black Dress ”
Black dress with jacket of warp knit
Pleats on left side seam
Stones, beads, micro cuts and tubes
is used for embroidery in gun
14. A girl should be two things...
classy & fabulous
Dress with acrylic yarns embroidery
(in cable structure)
Georgette fabric on back panel
(top half)
Loop for back closure
Sequins and tubes also used for
embroidery.
