…..

1. PRESENTED BY AAYUSHI PARMAR

3. INTRODUCTION
The growth of service sectors from
long been considered as an indicator
of a country’s economic progress.
It covers a wide range of activities i.e.

4. SOPHISTICATED SERVICES LIKE…….

5. SIMPLE SERVICES LIKE…..

6. CAPITAL INTENSIVE SERVICES LIKE….

7. EMPLOYMENT ORIENTED SERVICES LIKE…

8. HOUSING INFRASTRUCTURE LIKE…

9. IN INDIA SERVICES IN THE
NATIONAL ACCOUNT CLASSIFIES
INTO 3 MAJOR SECTORS

10. SECTOR 1

11. SECTOR 2

12. SECTOR 3

13. ROLE OF SERVICE SECTOR IN
INDIA

14. DRIVER OF
ECONOMIC
GROWTH

16. Thus , for the last 15 years , this sector with growth
much above overall GDP growth of the economy
has been pushing up the growth of the economy
In 2017 – 18 , the sector contributed 72.5% of gva
growth

17. RISING
CONTRIBUTION OF
GDP

26. TRANSITION TO KNOWLEDGE
BASED ECONOMY

28. MEDIA AND ENTERTAINMENT

30. HEALTH AND EDUCATION

31. TRAVEL AND TOURISM

32. RETAIL
MARKETING

38. TOURISM INDUSTRY UNLIKE MANY OTHER INDUSTRIES IS A
COMPOSITE OF SEVERAL SERVICE PROVIDERS WHO ARE INVOLVED
IN PLANNING AND MANAGING OF TOURISM
Private
sectors.
Government.
National and
state
departments.

40. EXPONENTIAL GROWTH
•DISPOSABLE INCOME LEADS TO SPEND MONEY VACATIONS AT ABROAD OR
AT HOME.
•INDIA’S IT HUB INCREASES THE BUSINESS TRIPS.
•INCREDIBLE INDIA

41. 2016
{8.89}
{MILLION}
2017
{10}
{MILLION}
INDIA AS PREFERRED DESTINATION
(according to minister of tourism, GOI.)

44. MEDICAL TOURISM
In October 2017
India has announced liberalization
of visa for health care tourists

45. ECO
TOURISM

47. HERITAGE TOURISM

49. ADVENTURE TOURISM

50. IMPORTANT ROLE OF TOURISM MINISTRY AND
GOVERNMENT

51. ENCOURAGES GROWTH IN OTHER SECTORS

52. CREATES EMPLOYEMENT OPPORTUNITIES

53. PROVIDE INCREASING
OPPORTUNITIES FOR LONG
TERM INVESTORS

54. NATIONAL
TOURISM
POLICY
TOURISM DEVELOPMENT AS A NATIONAL
PRIORITY.
INCREASE IN COMPETITION.
WORLD CLASS TOURISM INFRASTRUCTURE.
IMPROVEMENTS.
FOCUS ON EMPLOYEMENT GENERATION.

55. DEVELOPMENT IN SUSTAINABLE AND RESPONSIBLE MANNER.
POSITIONING INDIA AS “ AS MUST EXPERIENCE ” AND “ MUST RE-VISIT ” FOR
GLOBAL TRAVELERS.
ENCOURAGE TO INDIANS.
DEVELOPMENT OF CORE INFRASTRUCTURE.
PROMOTION OF RICH CULTURAL HERITAGE .

56. MEASURES FOR THE DEVELOPMENT OF
TOURISM IN INDIA
POSITIONING
TOURISM AS A
NATIONAL
PRIORITY

57. ENHANCING INDIA’S COMPETITIVENESS
AS A TOURIST DESTINATION

59. CREATION OF WORLD CLASS
INFRASTRUCTURE

60. EFFECTIVE MARKETING STRATERGIES