1. Saranya Rukmangadhan | Lifestyle accessories designer
Email : saranya_nid@yahoo.com | Phone: +91 9176662206 | National Institute of Design
2. Spirited and passionate, I strongly believe in following my
heart. I am a keen observer and try to find reasons behind
almost everything. I dream a lot and enjoy exploring new
avenues.
Education
2008 - 2011 PGDPD Lifestyle Accessory Design, National institute of Design
2004 - 2008 BE., Industrial Engineering, Guindy College of Engineering, Guindy,
Anna University
Core competency
Analytical thinking and conceptualization
Consumer understanding
Social trend analysis
Persona development
Scenario building
Opportunity mapping
Working in a team as well as independently
In my design process, I give a lot of emphasis
on research as I believe that design is
about “spotting dormant human needs and
simplifying user experiences artistically”
About me
3. Garment
care
aspiration
CONSUMER
Identify the
sample
Identify
consumer
segment
Persona
building
Identify
touch
points
Ideal
laundry
experience
User
product
interaction
Shopping
and Buying
behaviour
Need gap
analysis of
demos
Brand
positioning
BRAND
Product
category
knowledge
Brand
proposition
Brand
philosophy
Target
consumer
Cross
category
study
Medium Trendsin
FMCG
communica
tion
Study of
various
mediums
Cross
category
studies
Consumers
and the
mediums
Deeper
understandi
ngof
selected
mediums
Ideal live product
experience
Diploma project at
Hindustan Unilever
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Design for mass
production
Data collection
Opportunity mapping
Scenario building
Understanding the brief
and the brand
Elements researched
To translate the
perceptional, emotional
and cognitive experience
while interacting with
a product, into a live
experience in order to
affect the consumer’s
buying behavior.
Live product experiences authenticate the effectiveness of a product and increase the
value of the product, providing stronger and more valid reasons for a customer to make
her purchase decision.
5
Productexperiencedesign
DesignresearchinFMCG
4. Mrs.Know it all + Mrs.Busy bee
The consumer appreciates the
over all experience of using a
product and not just the results.
Emphasizing on these elements
along with the results in the live
product experience.
Scenario 1
Look, feel, buy
Word of mouth gives
maximum assurance and
leads to purchase.
Scenario 4
Talking spaces
Consumers remember
experiences in which she was
involved and had some multi
sensory interaction.
Scenario 4
Engage through activity
Consumers appreciate
experiences where she feels
special and convenient
Scenario 3
Tailor made for you
bservation 1
dea 1
bservation 3
dea 3
bservation 2
dea 2
bservation 4
dea 4
Create platforms where consumers can talk and
exchange information about the product.
Make the demos a part of an experience
rather than making it a separate act or take
the demo to the consumer.
Develop simple fun activities through which
the consumers experience the product.
Concepts
Self happiness
Credibility Novelty
Consumer’s touch points
C
onsum
er’s touch
points
C
onsum
er’s touch
points
5. Designsbasedonatrend
WorkshopbyRenault,India
With technological
advancements and
virtual spaces taking a
toll, human beings would
become aloof from
real emotions and the
instability in all choices
would reflect their
frivolous self.
Trend “ The frivolous me”
Identify patterns in current
social scenario
Validate the trend
Visualize scenarios and
persona
Design products and
spaces
Community space inspired from banyan tree where people meet to have face to face
interactions aiming at encouraging selflessness and bonding in people.
And cozy seating inspired from random knots of banyan roots.
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7. Massager with an
innovative surface
A simple, easy to use,
cordless massager to give
a feeling of a good hand
massage.
Analysis and Mind mapping
Opportunity mapping
Material exploration
Working prototype
Research finding
In Ahmedabad many elderly live alone as their children preferred to settle
abroad or in other states and they avoid using any personal wellbeing
products because they simply cannot understand or relate with them.
Main insight
“A massage from my grand daughter’s hands is what I long for”
Designforelderly
Massagerforarthritispatients uninflated state
When the air bag gets inflated, the
massaging surface on the inner side
presses against the body giving the
required pressure.
The concept
The massager is like an air bag made of thin rubber whose inner
side has the massaging surface. At a press of the button, the
embedded gas generator inflates it and vents out air through small
holes on the surface, creating the required thumping action.
Interviews, Simulation study1
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8. Massaging surfaces explored
Innovative massaging surface on the inner side
made of rubber pipes to simulate that hard yet
soft feel of a hand massage
Working prototype
9. Designforthevisuallyimpaired
Obstacledetectingjewellery
Pendant replaces
walking stick
The pendant inspired from
the form of dolphins with
obstacle detecting sensors
embedded would be their
intimate guiding pal.
SRF02 ultrasonic sensor
Range - 16cm to 6m.
Power - 5v, 4mA
Frequency - 40KHz.
Size - 24mm x 20mm x 17mm
height.
Vibration alert
Prototype: silver plated copper
Research finding
Their most important aspiration is emotional security and social acceptance as a
normal human being.
Main insight
“I don’t like carrying a walking stick because it tells everybody that I am blind and
people start showing sympathy.”
Variations
In depth interviews,
Obesrvation
Literature review,
expert interview
Opportunity mapping
Form exploration
Mock up
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12. Clutch bag for
FabIndia clients
Designforsustainability
Leatherembroidery:Kutch,Gujarat
Field study: capture
needs
Current market and
customer analysis
Craft strategy
Design and deploy
Sustainability of a
craft depends on the
craftsman’s willingness to
adapt to change...
And this is possible if
the change introduced
respects his values and
fulfills his need.
Need identified: Improved range and quality of embroidery
Problem identified: Women being embroidery experts not involved in the craft as it is considered
difficult to stitch through leather.
Solution: Introduced easier ways of doing embroidery on leather to facilitate women to
get involved while men did the structure of the bag.
Design traced on leather and holes made using aari (locally used
sharp tool) to make stitching easier and explore more designs.
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13. Bagforadesignerlabel
Appareldesigner:AneethArora
Organic leather bag
The signature style of
apparel designer Aneeth
Arora “natural, unrestricted
and elegant” was
translated in the form of a
bag to suit her clientele.
Brand, Client study
Concept exploration
Form, material
exploration
Prototype
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Natural Unrestricted Elegant
14. The mystic pink
room divider
Anexperiencewithorigami
Handskillsexplored
Origami was explored
on silk fabric to create
beautiful forms and
tesselations.
Technique and material
exploration
Conceptualization
Design
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