Aarti Bansal has over 10 years of experience in market research, project management, and business analysis. She has led teams, liaised with clients, and conducted both primary and secondary research across multiple industries. Bansal possesses strong skills in quantitative and qualitative methodologies as well as proficiency in various software programs. She holds a Bachelor of Science in Marketing from the University of Maryland.

1. AARTI BANSAL
14 Goldfinch Circle (508) 365-8779
Phoenixville, PA 19460 aartibansal01@gmail.com
SUMMARY OF SKILLS & CAPABILITIES
Young professional with experience in market research and project management
• Ability to compile information, synthesize key findings, and present analysis and strategic recommendations
• Well versed in quantitative and qualitative methodologies and conducting primary and secondary research
• Conducted independent research projects on social influence marketing, social media and the pharmaceutical industry
• Liaison for clients, vendors, and internal departments
• Proficient in SharePoint, Ariba, and Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Project, Access, FrontPage)
PROFESSIONAL EXPERIENCE
Visual Communications, Inc. Aston, PA
Project Coordinator October 2010-January 2011
• Assisted with creating exhibits for large trade shows for Fortune 500 clients
• Traveled to ACR (American College of Rheumatology) show for Johnson & Johnson and Human Genome Sciences
 Conducted competitive analysis for clients and researched new industry trends and technologies
• Generated leads on potential exhibit shows for clients across different industries
• Analysis of qualitative research on current marketplace and products; proofread requests for proposals
• Prepared quarterly Cost Savings Reports and monthly Event Status Reports for clients
U.S. Department of Commerce-Census Bureau Folcroft, PA
Crew Leader April-August 2010
• Selected to lead the decennial census effort for multiple field operations
• Supervised teams of 20-30 Enumerators in different territories under tight deadlines
• Responsible for over 4000 Enumerator Questionnaires and handled 100+ hard cases
• Interviewed 150+ household respondents and conducted primary research by effective questioning, active listening, and probing
Johnson & Johnson-Centocor, Inc. Radnor, PA
Project Management Co-op June-December 2009
• Supported R&D (Research and Development) pipeline and served as liaison for cross-functional teams
• Observed focus group of healthcare providers through one-way mirror and learned about their preferences for blood glucose
insulin medical devices; reviewed questionnaire and results
• Streamlined Project Management reporting tools (Action Items, Meeting Minutes, Risk Register) to improve effectiveness and
efficiency of work processes, visibility and accountability for deliverables, and integration among functional areas
 Developed a survey and consolidated feedback on the effectiveness of Project Management reporting tools
• Created a Wiki team site in SharePoint for Project Managers to collaborate and share their knowledge of pharmaceutical
terminology, operational guides, and training modules
The Polling CompanyTM Inc./WomanTrend Washington, D.C.
Market Research Intern January-May 2009
• Compiled 500+ secondary online and print media sources and conducted qualitative and quantitative analysis
• Authored monthly issues and created presentations for All About Women newsletter on consumer and industry trends
• Constructed briefing materials, talking points, and presentations for the CEO
The Vanguard Group Malvern, PA
Client Insight Intern May-August 2008
• Identified trends among top customer service firms on building strong management and employee relationships
• Researched industry best practices of training, empowerment, motivation, and rewards
• Developed strategies to effectively target and diversify consumer segments while personalizing customer
 Presented recommendations to senior management on changing the company’s best practices
EDUCATION
Bachelor of Science, Marketing May 2009
University of Maryland, College Park GPA: 3.64