4. www.themegallery.com
Philosophy
Kom-on is derived from the word Komon. In
Japanese culture, Komon is one of the formal
and non-formal wear traditional Japanese used
religious event or a day . Kom-on is the spirit of
creative young people to unite two generations
( old and new ). May represent the old world
that every product is made with very details,
durable, good quality, and has a history behind
the product. Then wrapped with a thought or
creativity of the present generation who have
no boundaries, so that the spur to continue to
produce works that are acceptable in the
domestic and international markets.
5. www.themegallery.com
Brand Concept
Theme Menswear brand with focus on the
color blue as main inspiration Gallery is a
Design Digital Content & Contents mall
developed by Guild Design Inc.
Preserving traditional garment
production technique.
Providing modern and relevant form of
clothing.
1
2
3
6. www.themegallery.com
Product Concept
As mentioned before, provides modern form with
traditional technique for comfortable wear.
Unisex to used, can be able for mens or womens..
All natural yarn fabric (cottons, ramie, silk). No
synthetic yarn (no polyester).
8. www.themegallery.com
Natural Dying
1. Coloring from plants, woods, tree barks,
fruits rind. Form indigo plants, kesemek
(persimmon), to Jengkol sourced from
local traditional market, and local farmers.
2. Time consuming, manual labor.
3. Every garment dyed in natural dye is
unique.
10. www.themegallery.com
Natural Indigo
1. Indigofera Tinctoria, the widely-used source of
blue color from plants since centuries ago.
2. Indigo is in Indonesia’s history. Besides
trading spices, the Dutch VOC relies on Indigo
as their main commodity.
3. Java is one of the biggest indigo plantation in
the 16-17th century.
4. Takes time to produce, 3-6 months of plant
fermentation.
5. Requieres a correct formula of indigo and
catalyst to make the perfect vat.
6. Manual labor.
7. The magic from a greenish-blue vat, a cloth
first turns green before magically turns blue
after expose in open air.
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Traditional Handweaving
1. Part of Indonesia’s century old
practice, to make clothes using
wooden traditional loom.
2. Very manual labor, it takes roughly
a day to finish just 4-5 maters of
fabrics. Time consuming.
3. Loose tensioned fabric means
softer and more comfortable to
wear.
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Handwritten Batik
1. Batik as Indonesia’s and
world heritage, using canting
as the drawing tool.
2. Batik is not the pattern, but
rooted in the wac-resist
technique.
3. Applying batik in a more
modern way and simpler
form and design.
13. Our marketing target in 5 years ahead D
www.themegallery.com
Marketing Target
A
B
C
A. Kebayoran Baru
B. South Jakarta
C. DKI Jakarta
D. JABODETABEK
14. www.themegallery.com
Promotion
These are our marketing technic
to promote the products. The
more effective you promote the
products the more profit you can
gain.
Mouth to Mouth
Electronic
Media
Newspaper
and Magazine
Profit