Anyone asking you to work on a business plan while you’re still searching for a virtuous business model isn’t an investor you want. Who you raise money from is a key question - not every dollar is the same. Good money comes when you can reverse the balance of power. Raising funds is like a mix between playing poker and buying a house. You need to go all in with your own cards. But you can’t keep a poker face in front of the landlord, because it could be a long-term relationship and it should be based on honesty. Learn how to do this, player! TheFamily strives for ambitious entrepreneurs in Europe, offering them education, tools and capital. At TheFamily, we believe that anyone can become a great entrepreneur. http://www.thefamily.co/

1. THEFAMILY.CO

2. INVESTORS

3. MONEY?
WHY DO THEY GIVE YOU

4. MATTERS
WHEN & WHERE

5. LESS PRESSURE
LESS COMPETITION
EUROPE

6. CHEAPER
STARTING BECOMES

7. EARLIER
INVESTORS COME

8. WINNER TAKES ALL

9. BUTTERFLY
EFFECT

10. MONEY
WHAT, WHO, HOW, WHY

11. FASTER
MONEY MAKES YOU GO

12. YOU CAN
RAISE MONEY WHEN

13. LESS RISK
MORE MONEY

14. STARTUP?
WHAT IS A

15. VALUATION

16. CASH FLOW
IS UNPREDICTABLE

17. USELESS
PLAYING WITH NUMBERS IS

18. GROWTH CAPITAL
SURVIVAL CAPITAL
3 KINDS
STRATEGIC CAPITAL

19. SURVIVAL
VS
GROWTH

20. KILL YOU
SURVIVAL MONEY CAN

21. LOVEMONEY

22. NO DIVIDENDS
STRATEGIC CAPITAL MEANS

23. IMPACT
EVERY INVESTOR HAS AN

24. LOSTMONEY

25. OPINIONS
ZERO

26. BAD MONEY
NO MONEY IS BETTER THAN

27. INVESTOR SUIT
PHILANTHROPIST HEART
ANGEL INVESTOR

28. HUMAN DECISIONS
READY TO MAKE

29. CAPITAL
COMPETENCE
2 THINGS TO JUDGE

30. BIG NAMES
BEWARE OF

31. RISKALIGNMENT

32. EXTRAORDINARY
SEEK THE

33. VC

34. ANYWAY
THEY GET PAID

35. ENTREPRENEURS
VCs ARE

36. POLITICS
UNDERSTAND THE

37. COMPLICATED
THE ECONOMICS ARE

38. ONLY WAY
VCs ARE NOT THE

39. ABSOLUTE
DATA ISN’T

40. 1 OR 0THERE IS NO MIDDLE

41. MILESTONE
VC MONEY IS A NICE

42. PERFORMANCE
IS YOUR NEW BOSS

43. I FEEL LUCKY
ANYONE CAN BE FIRED

44. SIGNAL
VC MONEY IS A

45. BUSINESSPEOPLE
HEDGE FUNDS
THE OTHERS
INDUSTRIAL PLAYERS

46. MO’ PROBLEMS?
MO’ MONEY

47. THANKS BABE!