1. The charity we chose to represent was: Cancer Research UK

2. This was our first rough draft of our leaflet. We then used this as a base for our final leaflet. We discussed as a group the best ways to improve our leaflet, and came up with a much better leaflet which offers a wider range of advertisement techniques.

3. Our Final Leaflet Our final leaflet was constructed as a double sided leaflet, each side broken into three. It is a completely improved version and consists of a wide range of advertising techniques, which are underlined in red. Information on the charity Emotive Images Facts and figures Directly asking for help – putting the reader in a position of authority A sense of hope if requirements are met Emotive Personal stories, named individuals

4. This was our original storyboard, and we started to film our advert referring closely to our storyboard.