My group and I chose to construct a local newspaper, local newspaper internet page along with a poster publication. We felt that there was a gap in the market for a quality local newspaper. We discovered in our area most of the local news is focused on advertising rather than actual relevant news. When making our practical it was important for us to focus on three key areas; layout, product and target audience. The audience for our (local) newspaper varies. Our paper is a community newspaper and the typical ages group would be around ages 26+ (this is also what we found out through our questionnaire), however there is always a possibility children from the age of 10 may read a/the local newspaper(s), as they contain many interesting facts, for interest or their education, there are also games such as Sudoku and crossword puzzles which children also enjoy, therefore there isn’t really a typical target market to pin point for a product like ours. Our paper will allow readers to be informed about news around their area, it will include more news and less adverts than the average newspaper: this is so readers will acknowledge our paper as a more superior local paper than the rest. We give them what they pay for which is more information that is going on around in their area, instead of little information and more adverts- to publicise companies and projects which most people already know about. Our where sold price is 55p, this is cheaper than some of the local newspapers such as The Enfield Independent which is 60p. There are few local papers that are 35p, however in our questionnaire, planning and research, we found people were happy to pay more than 50p for our paper. Seeing as we give more in terms of news than some of the cheaper papers, we believe 55p is acceptable. our paper is an echo friendly paper which I will discuss later on.
In what ways does your media product use, develop or challenge forms and conventions of real media products?
My media product uses the conventions in the following ways: Layout: the layout of our paper, is set out similar to what a usual Newspaper. We used the usual conventions such as the Masthead and articles, and placed them in the area of the paper you would expect them to be in. We added conventions such as page numbers, dates, logo (to show off our own brand). We added these as we need to allow readers to know when and who are publishing our paper. Website Masthead Date Lure Main Headline By-line Main Photo Caption to Picture Article in columns Adverts Price
My media product uses the conventions in the following ways: Colour: when creating a product, it is important to think about appearance. You need the product to look representable so that people will recognise our brand but most importantly that it stands out from the rest. We had to carefully think about colour usage and not to add to many colours otherwise it would make the appearance look unprofessional and cluttered We chose a two tone gradient green colour which we thought suited the paper. Moreover the green signifies the echo friendly ethos. In a political point of view, we didn't want to choose a colour such as blue which would relate to Conservative, yellow (lib-dem) and red (Labour), because we don’t want to be associated with one party. Political parties use one solid colour, our paper is a two tones green therefore our paper is unique and cannot be mistaken for “The Green Party”.
My media product uses the conventions in the following ways: Brand: we chose to add a logo to our paper to show brand identity. It is good to have a brand identity, a logo or statement that shows off your individual product. People will therefore start to recognise the individual product. We chose to create a brand identity, and used three things that showed our trademark. Font Colour Logo From these two main example, the front cover and poster, clearly show the features that tell people it is our trademark. We also use a slogan; “21 st Century News For 21 st Century People
My media product uses the conventions in the following ways: <ul><li>Journalistic style : while researching I discovered that most papers use the same format of writing in their articles. This is the “who? What? Where? and when?” format. They use quotes from the interviewee, officials or certain things that link to the article that will help the readers understand the story. </li></ul>A TEENAGER who killed a 58-year-old man in a hit-and-run was today given community service. The 18-year-old, who cannot be named for legal reasons, was found guilty of causing death by careless driving after hitting Philip Ochiltree, in Hadley Road, at around 4pm, on June 2. He fled the scene of the crash, but Hendon Magistrates Court heard today how he had panicked and returned later after having time to reflect on what happened. District Judge Tim Daber, ordered the teenager to do 180 hours unpaid work and gave him a four month curfew, as well as disqualifying him from driving for 18 months. Judge Daber said: “Of course you are going to have to live with the consequences of your driving for years to come. “ I think it's right to say and important to say that no sentence I impose today can compensate for the tragic loss of life in this case.” He added: “The fact that makes it more serious is that you failed to have proper regard for a vulnerable road user.” The court heard the teenager had only been qualified for three weeks. Introduction ‘ Who, What, Where and When’ Quote Finishes with What might happen next My article Enfield Independent Article
Adverts: All local newspapers have a feast of adverts. Like the papers, ours will be greatly supported by advertisements. Our paper is a January issue therefore we follow the conventions of new year advertising. Below are three example of adverts we created, they are suitable for the issue and they are a great money making scheme. Many over do on the Christmas dinner, the new year has come, therefore papers advertise gym membership's as people want to lose the pounds. The “cash for Gold” is an advert that would be issued; everyone is looking for financial help after the Christmas period. Our money making scheme works as it advertises new year adverts: gym advert=people need , cash advert=people want , and finally our luxury restaurant advert= people must . Papers make money from advertising. The readers will spend money and time in the gym, they will therefore need and want more money, with aid from our financial help advert. Lastly in most peoples heads they “must” try the new best thing- French restaurant. They pile on the pounds, and spend money and the circle goes around again, they are back at the gym and once again need more money.
<ul><li>The ASA ( Advertising Standard Authority) is a body which regulates marketing and advertising in non-broadcast media, to make sure that it is ‘legal, decent, honest and truthful’. There are guidelines which all adverts must follow. My adverts follow the same instructions from the Advertising Standard Authority code. </li></ul><ul><ul><li>The ASA clearly says that it “ensure that advertising does not mislead, harm or offend”. It continues to state that “Ads must also be socially responsible and prepared in line with the principles of fair competition. These broad principles apply regardless of the product being advertised”. </li></ul></ul><ul><li>The readers may have certain needs, the paper can help address this. So it is important for our local newspaper to have local adverts. Readers may need or want a local business around in their area and may look up the local newspapers for information. This adheres to the uses and gratifications theory. </li></ul><ul><li>Taking time to research I found that many of the adverts for local businesses were of low quality, this was due to the companies’ very small budged compared to national advertising campaigns. I have tried to keep up to this expectation however I have also tried to create more professional looking/quality ones that I will explain and show how I develop the conventions of a local newspaper </li></ul>Adverts pt 2: All adverts including my own must follow the ASA code. The ASA is A very important body that must always be involved with the products of this kind. This is an example, of a cheap advert I created. It isn't as low quality as a usual cheap advert in a local paper, however it will cost me around the same to produce this advert. I make it look much more presentable than the original cheap and tacky looking advert. Moreover this advert is one of the certain needs/adverts people want to see, and as our paper is a January issue, we follow another convention by adding a “sale” advert. People love a good bargain after spending out on the Christmas period
<ul><li>Realism: to start a project like ours my group and I had to think about what we were doing. We had to input stories and adverts that followed the conventions of a local newspaper however they had to be realistic at the same time. There was no use in adding an article about Victoria Beckham when we didn’t have a picture of her, and a story relating to her would be very unlikely as it isn't a national or tabloid paper we were constructing. </li></ul>If I had use this it wouldn’t have been realistic to have in a local newspaper especially on the pages we used. Above all the examiner would have never believed that my friend took the pictures Both adverts I created during the early days of our product, in my opinion look professional and appealing. However we had to think realistically none of these adverts would be featured in a real local newspaper, especially the Lemsip advert, Lemsip is a big independent company which would never be advertised like this in a small local newspaper like ours.
<ul><li>My media product uses conventions in the following ways: </li></ul><ul><li>Expanded media platform – My newspaper also follows the 21 st century requirement of an accompanying website. It was obvious when researching that people of Enfield didn’t want to be limited to news they get just from a printed paper. Everyone wants to log onto a paper site for news, it is also suitable for people who are out are out, for example in libraries and cannot get hold of a paper, also nowadays phones have access to the internet therefore it allows readers to gain access to news within a few minutes either way. </li></ul>Masthead/logo Link bars to other areas of site Latest Headlines Links to stories Most read feature Adverts logo Keeps the same format on each page Headline Most read feature Adverts
<ul><li>My media product develops conventions in the following ways: </li></ul><ul><li>Website – Many local news sites are very simple. However our site is more diversifying, we add extra features that some websites like the “Enfield Independent” do not have and developed a strong online presence like “The Guardian”. This is by updating news regularly rather than updating the same news from the paper once a week (if we have published something on the paper and we get more information on a story or article last minute once the paper has been distributed, the extra last minute news will be published on the website).The site will contain flash video player like most national news sites have, this will show our exclusive Enfield Extra news content as well as user generated content, adverts and Enfield council promotional videos. Our site will feature blogs, forums were people can add their own opinion, comments and have their say on the news. This will allow people to feel at one with the news and feel connected, updated and kept inform with everything that happens around them. </li></ul>flash video player showing exclusive Enfield Extra news content, and much more… ‘ Have your say section’ Mobile version regularly updated news
<ul><li>APP: Another unique aspect of our paper will be the “app” for the Iphone and Blackberry smart phones. In the last couple of years the rise of people obtaining Iphones and Blackberry’s have risen, in addition having an application for Blackberry and Iphone users to download like some of the bigger companies like BBC News and the Guardian News allow people to. This will make our paper more diverse, furthermore easy for people to gain access to news. We also saw there was a need for a local newspaper app in Enfield (when constructing our questionnaire). This also helps make money, as it will allow us to put a certain price on things, such as subscription, one off payments and the cost of extra features on the “News App”. Consequently as there will be extra features people will want to download it. </li></ul>My media product develops conventions in the following ways: Like Sky News and The Guardian that have apps that allows there readers to flick through previous and latest news, we have created an app for our paper, which will also feature extra bonuses such as: the ability to buy things, see the weather and temperature, through the homepage and many more. This is also featured on our website
My media product develops conventions in the following ways: <ul><li>Hyper local Blogger: Our paper will also cover hyper-local news, this will mean, that the individual reading the paper will be updated with news which is based on where they live too, for example rather than only reading news that is happening in Edmonton (which also comes under Enfield) when the reader lives in Enfield Town he or she will have news on that area to. </li></ul><ul><li>typical mainstream media do not cover topics with narrow interest like street repair or local health inspection results, and instead focus on regional, national, and global concerns and trends. Hyper local news is much narrower in terms of, relating to a suburb or even a particular postcode. As a group we decided that our local news brand will try to tap into the success of hyper local bloggers and translate it back into the print medium. This states that unlike other local media, our product will also cover Enfield postcodes area (EN1–EN3) therefore it will have more Enfield related news as well as other local news that covers the whole borough and the outskirts of the surrounding boroughs. hyper local media can draw the interest of mainstream media to increase dwindling advertising money coming in to their media sites, which we will do. This is good as people want to be informed about what going on in the area they live, but they also take interest in news around the borough too, for many reasons like: factual satisfaction/personal interest, a member of family lives in that area or they may work in that area. </li></ul>
<ul><li>Change: There were always changes and modification made within our project. This was to improve the paper as we went along, and this is what editors in the real industry do. We did this with the poster and with many adverts and articles. </li></ul>My media product develops conventions in the following ways: This was a drama advert I created during the beginning of our project. I changed it and created A bigger advert, with a logo to show My made up Drama schools Trademark. I also Did this to improve the advert and modified the first one to this to help it fit with the page layout we used it on. All pictures were taken by myself, from my drama school during rehearsals we had
<ul><li>Limited Adverts: Our newspaper will employ a bigger manufacturer to distribute and print our paper, as this will allow our paper to consist of professional looking adverts' and simple and cheaper looking advertisements that all local newspapers consist of. Why is this? It will give our paper a unique look, its appearance will be smaller (A4 size), brighter and better than the other papers in the area, as it will have adverts that will stand out and look enhanced in quality like an advert in a magazine </li></ul><ul><li>Our paper will balance out the amount of simple and cheaper looking adverts with the more professional looking adverts used and distribute them equally across the paper/page. This will mean our paper Saves more money as we will not be spending to much on our adverts, as there will be some simple and cheap adverts however with a few more professional nicer appearing ones. This only suggests that we wont be spending on creating many expensive adverts (but a few to have a nicer appearance), and that our newspaper doesn’t waste time on making/publicising too many advert rather than selling news which is after all what a paper should do. Moreover seeing as our paper consist of less adverts and more news our financial disposition wont be in jeopardy. This will also be beneficial for the readers as it means they will be update with more news going on around their area instead of having bits of news and glaring into a collage of adverts. it will also show that big things come in small packages. </li></ul>My media product challenges conventions in the following ways: <ul><li>My group and I felt that we could challenge the conventions by adding less adverts and keep the paper focused on the news that local papers/people need. In addition Enfield extra features less advertising than traditional local papers. When we looked at the ‘Enfield Advertiser’ and ‘Enfield Independent’ we saw that 60%-80% of each page is filled up with advertising. Nevertheless advertising is very important in the paper industry as it aides with income. Though in most cases adverts consume around 39% of the page. </li></ul>Large amount of adverts on page when clearly they Could cut down the amount for more content. Not cluttered with adverts with more room for content Our paper Enfield Independent
My media product challenges conventions in the following ways: <ul><li>Size: The size is smaller than the average local newspaper but filled with more news than the usual bigger in size local newspapers. The papers will be bind at the spine of the paper so that all papers will be together at all times (like a book/magazine) unless leaflets or posters are included in the paper, making it pain free for readers. This will mean it is easier for readers to handle and carry With, and helps while using public transit services or normal daily routine. It will also show once again that big things come in small packages. This is also how we aim to challenge the conventions of a local newspaper: by size . Tabloids are half the size of broadsheets at 380 mm by 300 mm, the Broadsheets are 600 mm by 380 mm. "Microdaily" is infrequently used to refer to a tabloid-sized free daily newspaper. Berliner or Midi: 470 mm by 315 mm. nonetheless we have modified Enfield Extra to be the size of an A4 sheet of paper. </li></ul>Size of a traditional 380mm by 300mm The size of Enfield Extra: 210mm by 297mm.
My media product challenges conventions in the following ways: <ul><li>Fonts: “Times New Roman” is the font used by the industry. We felt we could challenge the conventions by changing the font too. By choosing a clear font that took less space than “Times Of Roman” would allow our paper to have a different appearance, and as we plan to add more news then advertising, this will add an extra aide to get more content in. We eventually chose ‘Arial’, its different, simple clear and easy to read, it takes up less space and our readers won’t struggle with reading it. All example text are size 12, you can clearly see the difference between each of them </li></ul>Arial is suitable for what we aim to do; allow readers to read the paper without struggle. Have a different appearance from other papers and have a font that is clear and simple. This is therefore suitable for our situation Tahoma, is a nice clear font. It could have been a choice however “Arial” was just as clear and took up less space. Tahoma took up more space therefore it isn't suitable for our situation Times of Roman, is out of the question for our papers font. We need and want something different and by using this font we would be following the same traditional font that most if not all local papers do. In my opinion in this case, Times of Roman isn’t a great font whether it wasn’t the traditional font used, because in a small font size like the above example it seems the text is squished and unclear to read. I am a media studies student, I love media and take pride and time in my media studies work. I think the examiner marking this is a genius and you know your stuff. Please mark my work and make me pass, you are truly great there is no one else like you, a B would be great but an A is even better! I am a media studies student, I love media and take pride and time in my media studies work. I think the examiner marking this is a genius and you know your stuff. Please mark my work and make me pass, you are truly great there is no one else like you, a B would be great but an A is even better! I am a media studies student, I love media and take pride and time in my media studies work. I think the examiner marking this is a genius and you know your stuff. Please mark my work and make me pass, you are truly great there is no one else like you, a B would be great but an A is even better! Arial Tahoma Times of Roman
My media product challenges conventions in the following ways: <ul><li>Paper/Eco: The manufacture in which our paper employs will also be an eco-environmental friendly based factory which will also be stated on the paper with a little leaf symbol. This is to show our audience and the earth itself, we care about the environment. Not only shall the newspaper be made from a special type of paper which will be no different in texture to the other papers if not better, but the product we use will allow our paper to be biodegradable. With the constant amount of newspapers thrown on the floor everyday, our paper will do good for the environment as well as the knowledge we give to our readers. </li></ul>We challenge the conventions through the products we use to make our paper too. We go beyond challenging conventions through font and size, but to conventions that will be beneficial for the environment. I created a symbol that would show our eco friendly paper trademark. I used a font called “Harrington” as it looked suitable and leaf like, which represents nature=environmental friendly product. We took a picture of a leaf and I manipulated and edited it on photoshop, added a light green circle around it and made the font and imagery green which is the colour that usually represents eco friendliness, and we had our simple and effective eco friendly product
My media product challenges conventions in the following ways: <ul><li>Poster: Every product must have some sort of advertising, whether it is through papers, radio or television etc. All products do it; films, beauty products, house products and many more, we challenge and develop the conventions of a local newspaper by creating a poster to advertise our/a new and improve version of a local newspaper. When making the poster we wanted to keep it simple however we had to plan how to make our poster as it was difficult to pin point “what a local newspaper poster should look like”. There has never really been a poster advert for a local paper and if so, its not very popular for people to know. I tried researching other newspaper poster/adverts and there were none. We went through many different stage of creating an ad: </li></ul>This was our first draft, we wasn’t keen on the poster at first. However there was something about it that made it unique and we did like the layout. I tried to make it different, what I had in mind was a sort of old Victorian paper from the past advertising/prophesising about a new paper in 2010 hence the colours and old crinkly paper effect I added to the poster Our next step was different. We took out the old paper effect we used before, this made it simple and less messy. We used the colours that represented our papers trademark to make the poster more suitable moreover we took out the phrase “Extra, extra, read all about it” the reason for this was at first it seemed to be a great pun, but looking back it made the poster quite cheesy plus represented a more tabloid like image. This became our superior poster. It was bright, simple, it had our trademark colour, the logo and it was effective but that wasn’t it.
My media product challenges conventions in the following ways: (Poster) <ul><li>This was our end product for the poster. Its simple and effective. It tells the readers that there will be a new Local newspaper, it has the price and the website. We’ve used the same fonts through out the poster and the picture we used for the background were taken by ourselves. Our phrase “ 21 st century news for 21 st century people” and our logo shows our own trademark. The poster would only be on display when it is on sale therefore we haven't put a date on it. </li></ul><ul><li>The poster isn't to messy and cluttered as the first draft and it has certainly been an improvement </li></ul>
The combination of my product and ancillary text I used were effective for the following reasons: <ul><li>The combination of our main product as a whole and the ancillary text all fit together and develop and challenges the conventions of every aspect in a Local newspaper, Even the tiny details that make up the local newspaper such as; bar codes, adverts/subscription adverts and the way text/content and images were manipulated and edited. The layout has a sense of realism, you’d think it was a real Local newspaper the appearance is acceptable when comparing it to another local newspaper, to think we created our product with an old version of Photoshop with the low budget slow computers within our school is an achievement, we are proud of what we have achieved and made, our paper doesn’t look like it was made from “Microsoft word” and has been mistaken by other media students of being a “copy of another newspaper”. This shows we have put together a product that would look realistic in the real industry. </li></ul><ul><li>Followed brand identity- We created and showed a theme and imagery that demonstrated our individual trademark </li></ul><ul><li>Layouts, fonts, colour schemes- we picked out simple colours, fonts and layered things differently to other papers to present our unique appearance that made our paper stand out from the rest. </li></ul><ul><li>Website is highlighted in the main product.- we gave our website out clearly to the readers on our front page. Every paper has a website and people achieve more information when they logged onto our website. </li></ul><ul><li>Poster highlights website and main product - we created a unique and effective poster to show our new and outstanding paper, that will inform readers of our existence. It was unique because of the look and the fact we were the first local paper to make a proper poster advert in our area/borough. The website had extra features in terms of news and personal use; such as weather, temperature check and it is simple to navigate. </li></ul><ul><li>Same images and stories- the stories and images we use were taken by ourselves, we manipulated and edited images from the use of Photoshop and we used each text and imagery sensible around the whole of our product on the website, paper and poster. </li></ul>
<ul><li>Professionalism: I have learnt that it is good to sit down and think about how to plan a product that would/could be compared to the real thing. In doing this I achieved a realistic product, that many have been fooled by and have leant that my group and I have created a professional piece of work. </li></ul><ul><li>Different: I have learnt that my product has similar/ follows the same conventions as other products of my kind that exist in the industry yet has its own unique touch. I have leant size was a big issue and people wanted a change, the size fit into the readers hands nicely and is very practical. </li></ul><ul><li>Informative articles: I have leant that people want a more informative paper and that is what my group and I have given to them. Issues people want to read about and a paper that does its job better than the rest, giving people more news and less adverts and pictures for them to stare at. </li></ul><ul><li>adverts: I have learnt that people want less adverts however although decreasing the amount on a page, we leant to develop the adverts so that they have a nicer appearance and better quality. We learnt to make adverts less obtrusive and placed them were they do not get in the way. </li></ul><ul><li>Messiness: we learnt not to make a particular part of the project too cluttered, but to make it easy to read and understandable. </li></ul><ul><li>Layout: we leant people wanted a better layout, that allowed the content/pages to flow from article to article. This helped people understand where everything is and allowed them to understand everything. </li></ul>I learnt from the audience feedback for the newspaper that:
I learnt from the audience feedback for the Website that: <ul><li>Simple: I learnt a Simplistic layout is more effective, less is always more. We learnt to make a tidy website with a good layout so people can easily navigate from page to page. </li></ul><ul><li>Style: Every page on the site follow the same style as the paper, for example: Colours, fonts, adverts and pictures. This is so people can define our website, they will know who we are if we keep the same pattern of style through out all of our products. The only difference would be that there will be some animated adverts (adverts that move or play something when the cursor goes over it). </li></ul><ul><li>Informative articles: I have leant that people want a more informative website and that is what my group and I have given to them. Issues people want to read about on the website which are also given on the paper and giving people more news. </li></ul><ul><li>adverts: I have learnt that people want less adverts however although decreasing the amount on a page, we leant to develop the adverts so that they have a nicer appearance and better quality. We learnt to make adverts less obtrusive and placed them were they do not get in the way. The website can have more adverts as the internet is a gateway for advertising and there shall be more room to add adverts to the page. </li></ul><ul><li>Searching: I have learnt to make searching easier for readers, the/a Search bar makes a nice addition, which allows readers to easily navigate the page. </li></ul><ul><li>Video: I have learnt that video features add another dimension to the local news. It allows reader/viewers of the site to watch the news as well as reading it. They may watch up-to-date news videos and news reels/videos that will all state what date/time/day it was issued/uploaded. </li></ul>
I learnt from the audience feedback for the poster that: <ul><li>Understandable: the poster gets the message across, it isn't hard to understand and it is simple. </li></ul><ul><li>Imagery: the images we have used such as the logo and font show our own personal trademark. The Nice collage of different pictures of Enfield town adds a nice touch to the poster. </li></ul><ul><li>Eye-catching: The Poster is Attention grabbing. This is what we intended and need for our paper to get recognised by the readers of the area. </li></ul><ul><li>Appearance: it is simple and effective, its suitable for a local newspaper poster, its Colourful without being overpowering. </li></ul><ul><li>Unique: A poster for a local newspaper has never been done, and if so it has never been produced in the area we have based it for/in. Therefore it is a very good attempt of making a poster ad for a local newspaper moreover it is different. </li></ul>
<ul><li>Photoshop - We Used Photoshop throughout the whole production, from the front cover, to the website, to the poster and right through to the tiny details like barcodes, our adverts and so on. We used Photoshop to manipulate and edit our pictures to create our adverts as well as images for the articles. Due to the strict rules that we had to take all of our own pictures sometimes we had to adapt things to what we needed. </li></ul>I took an image of the performing arts symbol, for a guideline to help me. I went over the image in black paint via Photoshop and change the layout to suit what I wanted, to form my own image. I manipulated the image to make it look like it is made from gold and to give it a unique and outstanding appearance. A video clip will be shown next to show an example of how I use Photoshop to create this adverts logo The above example, as you may have guessed is a trademark logo for my made up drama school advert.
Colour palette: allows me to choose colours I want to use This section allows me to select, colour and erase certain object. Form certain Shapes and much more . The above tool bar allows me to add special effects to certain objects This is the layer palette that allows me to add certain Object in front of others, change the opacity so that I can make something look faded out (one of the effects we used on the poster) and add certain effects to colour and appearance. PHOTOSHOP
<ul><li>Microsoft PowerPoint – We used PowerPoint to present our written section of the coursework so that we could present it to people. </li></ul>It helped us to be organised, it also made what we planed to do and did clear to others. Here are examples of some screen shots.
<ul><li>Digital cameras – All images we used to create our newspaper, website and poster were taken using digital cameras . We used a variety of different cameras depending on what we had at the time. For the most part of our project I used Samsung ES15 Digital Camera , as it was easy to use and gave me quality pictures. We did also use the iPhone 3G’s a built-in Fixed focus 2.0 megapixel camera for the Editorial Team pictures. </li></ul>These are two of many pictures we took, I used these in order to create a sale advert for “Pearsons” Those pictures helped me create this sale advert The original sale sign gave me ideas to create my very own sale sign -that I made look like a sale tag
<ul><li>Windows movie maker – For the videos within this PowerPoint presentation, I had to use a video screen capture software to record what I was doing or a digital camera. Once I had captured the video I wanted I edited the video, adding audio and speed to them via widows movie maker. This helped as I would upload them onto “Youtube” then back onto the presentation via “Blogspot”. </li></ul>
<ul><li>Youtube.com– To view my videos through my PowerPoint presentation via the blog site I had to use youtube.com, to upload my videos. </li></ul>
<ul><li>What I have learnt through this production is confidence, the reason for this is: our brief was to create a Local newspaper, website and poster to advertise it. We had to use our “own” pictures and skills to create a realistic product. We had to use realistic pictures (that would be published in a paper like ours), find suitable locations, lighting (for pictures) and all the necessary things that you need in photography but this gave us a challenge. </li></ul><ul><li>It was difficult but amusing; it wasn’t hard to take pictures as it was a local newspaper therefore we could take pictures around our town and base the paper for that area then make story and article about it. It was difficult as computer facilities In the school is minimal and very slow. The quality of programs in our school were old and not updated, so going home to an updated Photoshop and bringing it back to school caused problems. However my group and I overcame the situation and seeing as we were talented on Photoshop there were no worries in that domain. I already had a professional headshot taken of myself for the section were we publish who works on what in our paper, so it was hard making the picture for the other two look professional, but we transferred the picture of the two other members of the group and I brighten and edited the resolution and we received a fairly professional looking headshot for them. In the production we used our common sense and skills. The whole point of this project was so that we used and created our own piece of work, so that meant little details such as barcodes, had to be created by ourselves unlike some who forgot or disregarded the point and may have gone on the internet. My group and I put a lot of effort and work into our project and we all realize how much time and effort we had to put in. In addition being a group we had to work together and help each other, with skills, ideas etc. every object, text and layout, were all 100% ours, whether we had to take time to cut lines through a square just to make a barcode-we did it. Using techniques that the Local Paper publishing industry do such as layout and colour co-ordination etc helped with producing an elegant, sophisticated, good looking realistic newspaper. During the production I had to/have learnt more on my Photoshop and photographic skills, manipulating images/objects, placing an object or photo in the right place: to give it an edge and have learnt team work skills. All these helped make our Local newspaper look professional and polished. Studying/researching what others needs were: what they liked and disliked about papers and what people wanted in the area was inputted in our project. We all have learnt how much time and elbow grease you’d have to put into a project or production such as a Newspaper. </li></ul><ul><li>I conclude by saying that I am happy and proud with my final piece. I have taken into account all aspects of a real life Local newspaper, every detail featured in the paper I have added is with effort, and all my pages/photography, adverts and the way I set things out are simple but effective. </li></ul>