People often choose a real estate agent by looking at reviews online. Use these 19 tips to fill up your agent profile. Learn more about increasing your presence on Zillow and Trulia with Premier Agent: http://www.zillow.com/agent-resources/
4. 3
Drop a hint.
Dropping hints like “Remember when I pointed out the stain in the
ceiling?” helps reinforce the importance of reviews.
5. 4
Don’t wait until closing.
If your client hasn’t yet submitted a review, wait until a couple of
weeks after closing to ask again — but no longer than that.
6. 5
Make a personal call.
Even if you don’t get the review, you’ve made contact with a
past client — and that’s never a bad idea.
7. 6
Make reviews part of
your daily business.
The most success real estate agents make getting reviews integral
to their business marketing and mention them to every client.
8. 7
Incorporate “the ask”
into your process.
Too often real estate agents say, “Oh, I just forget to ask
for reviews.” Don’t forget.
9. 8
Don’t rely only on closed transactions
for the opportunity to get a review.
Many agents seem to feel that the only people they should ask for
reviews are clients who closed a transaction with them. Not so.
10. 9
Use a drip email campaign.
Set up a “request review” campaign through your drip email system
and send monthly emails requesting reviews from clients who
haven’t left them.
11. 10
Personalize the language
in the standard review invitation.
Replace canned language in your review requests with a
personal message.
12. 11
Explain the importance of real estate
agent reviews in your business.
Explaining WHY you’d like an honest review helps people
understand the importance of them.
13. 12
Offer examples.
Provide lots of examples of previously written reviews, and even
include a few sentences that clients can copy and modify.
14. 13
Mine your database of past clients for
those who haven’t written a review.
Remember the client you haven’t reached out to in forever? Hit
them up with a friendly request for a review.
15. 14
Send a video email.
It’s hard to ignore your smiling face in a short video requesting
a review.
16. 15
Post a “review of the week”
on your Facebook business page.
People like to be recognized and see their “name in lights.” It’s
simple to do and helps remind others to write a review for you.
17. 16
Offer a reward for
completing a review.
Leaving a review is a hassle. A small token of appreciation is not
buying a review; it’s thanking someone for their time.
18. 17
Have a review party.
Throw two client appreciation parties: one exclusively for reviewers,
and one for those who have yet to leave a review.
19. 18
Hold a monthly drawing
for a simple prize.
Once a month (or once a quarter), enter everyone who has left you
a review into a prize drawing.
20. 19
Invite reviewers to a special
“only-for-reviewers” event.
Reward those who give reviews by hosting a private event just
for them.
21. Download all 19 tips,
plus a simple checklist to help you
get more reviews.
Get the checklist