Carleton Entrepreneurship Association, for the first time at Carleton University is hosting a unique opportunity to promote women entrepreneurs. This event is out to foster the networks of associations and encourage co-operation and partnerships among female student entrepreneurs, would-be women entrepreneurs and the Ottawa women entrepreneur community.

1. SOCIETY OF REVELLERS CASE STUDY
CLIENT: CARLETON ENTREPRENEURSHIP ASSOCIATION
ONGOING SOCIAL MEDIA MARKETING MANAGEMENT
EVENT: ENTERPRISING WOMEN 2011
THE CHALLENGE:
Carleton Entrepreneurship Association (CEA) is non-profit organization
comprised of a young generation of student entrepreneurs and aspiring
entrepreneurs. The club is dedicated to providing its members with
entrepreneurial options through social and business networking opportunities
within and outside Carleton University. The Society of Revellers Web Agency
was approached to help the organization with their social media marketing
campaign and achieve awareness about entrepreneurship in Ottawa and the rest
of the country. Our mission was to help CEA inspire students to adopt
entrepreneurial endeavours and informing them of the benefits of
entrepreneurship, fostering a community of innovation and engagement by
connecting students with local entrepreneurs , investors, potential partners and
their peers.
We decided to help CEA organize the networking event called "Enterprising
Women". An event entirely dedicated to the hard work of women entrepreneurs
and to inspire and mesh specifically female students at Carleton University and
the women Entrepreneurs of Ottawa
SUCCESS:
The event helped promote the development of women entrepreneur networks in
Ottawa. By doing such an event, we have also boosted the interests of many
more women especially female university students to take entrepreneurial
endeavours. The event held at Carleton University at the St-Patrick Gallery last
October 27th, 2011; offered an exceptional experience through structural
networking, innovative exhibitions, and keynote speeches by accomplished
women entrepreneurs.
The event acted as a perfect platform that allowed women entrepreneurs,
students and professionals in the Ottawa community to exchange business
ideas, strategies, share testimonials, and success stories.
In terms of numbers, all of the booths we had set up for local businesses had
been purchased and the attendance for the first year was memorable. Taking
place at the Carleton University on campus gallery, at the National Arts Centre
(NAC), 60 % of most tickets were sold online, thanks to our viral efforts through
content creation and targeted twitter mentions.
Total anticipated guests: 100 students, 50 public, 30 women entrepreneurs, 20
faculty members
Final number of guests: 80 students, 30 public, 20 women entrepreneurs, 18
faculty members

2. HOW WE GOT THERE:
We started the social media marketing of CEA by increasing their
engagement and conversation about being the premier
entrepreneur's organization in Ottawa. By developing weekly thanks
and mentions to all our most engaging followers, we created a
following among a large number of people on campus and small
businesses interested in entrepreneurship. Most of the university's
media outlets were used to our advantage as well. By connecting
with local Entrepreneurial student organizations (SIFE Ottawa U,
LEGACY, AIESEC, and Ottawa U entrepreneurship club),we were
able to have a bigger conversation online and were be to tap into the
female population of these local organizations. By using various
social media outlets such as Facebook, Twitter, LinkedIn and our
network of blogs, we were able to reach out to non members and
alumni to also be part of this innovative event. Another great support
came from the main departments of Carleton University which also
have access to a greater network of people via social media and we
were able to leverage that by sharing discussion on each other wall
and mentioning one another in many conversational tweets.
Our campaign for CEA has seen an increase in attendance for most
of the CEA events by 40% compared to last year and increase of
over 75 % in their Facebook likes since we took over their social
marketing department.
Therefore, through our exposure and engagement through social
media for CEA, we have been able to achieve more brand awareness
for the brand which has led to a large number of attendees in most
of the events coordinated in collaboration with the Society of
Revellers Web Agency.