An easy way to connect your business online and implement new branding strategies. Hashtag has become one of the most important tools to engage your customers online. It is widely used in most of the social media networks and benefits SEO process a lot.

1. HASHTAG
SMART WAY TO TAG YOUR BUSINESS
Presented By,
Zafong Technologies LLP.

2. What is a Hashtag?
Most of you are familiar with the word Hashtag, but have you ever thought that it would
create an indispensable online presence for your business? At the same time, hashtags are
mystifying to those who do not spend much time in online and people who are new to social
media networks.
Search engine optimization services use hashtag as a marketing tool. So let’s know about
hashtags in detail.
What is a Hashtag?
Hashtag is identified as a label for your content. It separates you from a bunch of online
users and connects you with the relevant group of users.
For example – If you are interested in cricket, with the hashtag #cricket you can join the
interested in the same topic and quickly find the relevant content.
Hashtag is commonly used on social media sites. Twitter created a huge fame for hashtags
but today other social networks like Facebook, Instagram, Pinterest and Google+ also use
hashtags in an efficient manner.

3. How will you create a hashtag?
Hashtag is commonly used on social media sites. Twitter created a huge fame for hashtags but
today other social networks like Google+, Facebook, Instagram, etc. also use hashtags in an
efficient manner.
There are a few technical requirements that you should know while creating a hashtag.
Remove Spaces:
Space is not allowed while creating a hashtag. Hashtag can be a single word, abbreviation,
combination of letters or phrase. If it’s a phrase, then write it continuously without any space. It
is strictly prohibited to use punctuations marks or symbols in hashtags except the symbol #.
Numbers are allowed in hashtag but at least one letter should be written along with the
numbers.
Start your hashtag with the # symbol:
A hashtag starts with the symbol “ # ” followed by letters or numbers. This symbol is denoted by
different names in different countries. In the UK it’s called as “Hash Sign”, US it’s called as
“Pounds”. As a whole, hashtag is a label of content tag with a hash symbol in front of it.

4. Unique hashtag – Unique identity
Hashtag is not a complex thing, it’s simple to create hashtags. Hence anybody can create a
hashtag of their own with minimum effort.
Create a hashtag of your own and start using it in your messages. Most probably it is added to
the end of messages, but it can also be added anywhere in a message that makes sense and
readable.
Hashtags are free from registration process, it’s not necessary to be registered anywhere. Creating
a unique tag will benefit your business from increased visibility and interactive business
development.
This reason attracts most of the internet marketing companies to develop a unique hashtag for
their business development.
One way to create a unique tag is to avoid usernames that are generally used and select
usernames that are different, which is easy to read and attractive as well.
Keep your tag words as short as possible, because people may go wrong with the long phrases.
Google+ has an added benefit which automatically assigns a hashtag to your content. It’s not a
must, hence you can also add it manually.

5. What are the different strategies in creating hashtags?
Hashtag primarily evolved to the concept of connecting more people to your desired
conversation and creating a buzz over the internet.
Later these hashtags were chosen by most of the SEO services to implement it in their
business. It is simple, it can expand the reach of your content and target your specific
audience.
As a business developer, hashtag is unavoidable. Hence there are three important hashtag
strategies for any social site. They are,
 Brand and Campaign
 Content
 Trending

6. Branding and Campaign:
Brand Hashtag:
Brand hashtag is to create a unique hashtag for your business with the company name or tagline. It should be a central
tagline. It should be a central business tag that represents your business and its services.
Your brand hashtag should be accessible to the customers at all times and available at all social sites.
social sites.
Stand out from the crowd, select the tag word and search for it in all the social media sites. If it looks similar then choose
sites. If it looks similar then choose a different hashtag name for your business.
Campaign Hashtag:
This hashtag is used temporarily for certain business campaigns organized by your company.
You may use it for a limited period for the promotional purpose.
The selection of Campaign hashtags should be unique because if some other company is using the same tag name, it will
using the same tag name, it will create a bad reputation for the promotion.

7. Trending Hashtags
Trending hashtags are the determined according to the current buzz across the internet.
This may depend upon the hot topics going on or people who discuss about the on-going trends.
It is not consistent, because a trend may come and go. May be a few years or months or
days.
How trending hashtags can be used in your business?
When you identify a trend is coming up, then get ready to implement the current trend in your
business Hashtag.
You can find the current trends in Twitter and Google+ on the top right site, these trends are
also transferable to Facebook and other social networks.
It is an extra leap to your business gaining massive clients and followers.
Too many postings and irrelevant trend, posting may spam your trending hashtags.

8. Content Hashtag
Content hashtags are normally used in the common posts. It doesn’t define your brand
identity or business marketing.
It’s not necessary to be trending hashtag or popular, but common hashtags used in the
content post. These hashtags highly benefit the SEO services and improves the visibility in
search engines.
This helps to update your clients on the recent developments of your business. Common
hashtags used by the people,
Event hashtag – If certain events are conducted, include the event hashtag in your post
audience.
Product hashtag – People who search for certain products. Try using hashtags that connect
market.
Lifestyle hashtag – Use hashtags that connect people with the common lifestyles.

9. What are the different ways to use hashtag?
There are many ways to use hashtags for your business. Use it creatively to attract
more potential audience and engage your customers online.
Take a look at the different ways to use a hashtag
 Organize a contest and use a hashtag to connect people with your contest. Make it
successful by gaining followers.
 Be interactive to your audience, use a hashtag to hold a chat session on Twitter
and keep your clients engaging.
 Share useful contents or your own content among your business groups. Use
hashtags while sharing the content.

10. Why to use hashtag?
 Use of hashtags within the social media networks is an efficient way to connect
business online.
 Hashtags make you visible among the new audience.
 It helps to implement new branding strategies.
 You get the perfect audience and they will get the company’s updates as well.
 Hashtags are also used in organizing an event, introducing a new product or
launching a new campaign, etc.
 It gives you an interactive platform to communicate with your clients and know
their feedbacks.

11. Hashtag – a short summary
Hashtag began with a simple idea of tweeting with a Hash symbol (#) in front of their word
or phrase, but today it’s viral among the social media networks.
Hashtag is used as a keyword for your business which is easier to understand by the online
users.
With these simple hashtags, your search is made easier with great advantages like finding the
relevant community of audience, a platform to voice your opinion and join the interactive
audience.
Make sure your hashtags are relevant to the target audience. Craft your hashtags in a way
that takes your business to the next level.

12. Thank You
Zafong Technologies LLP
23/2, 3rd Street, Nehru Nagar,
Ganapathy, Coimbatore - 641006,
TamilNadu, India.
Ph-0422 2537770
e-mail: info@zafong.com
Web: www.zafong.com
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