2. Executive Summary
Having over 6,100 stores spread across the U.S. and 17 countries, GameStop is famous for being
the world’s largest videogame retailer. They continue to expand their line of products by adding
electronics, collectibles, and phone services such as Cricket. They are also the parent
corporation responsible for EB Games; which can be found in some areas across the U.S., but
mostly in Canada & other places around the world.
Worldwide, GameStop & EB Games have locations spread out amongst:
Australia Italy France
Canada New Zealand Ireland
Germany Spain United Kingdom
3. Part 1.
Situation Analysis
oInternal Assessment
oFirm’s Position
oStrengths & Weaknesses
oExternal Assessment
oREST Factors
oCompetitive Assessment
oReasoning to Firm’s success
oMarket Assessment
oWhat are the Market leaders doing?
oSources of Potential Competitive Advantage
4. Internal Assessment:
Firm’s Position
Retailer
“GameStop is the world's largest video game retailer. We are the retail destination for gamers
around the world” (1)
(1) “World’s Largest Video Game Retailer." Video Games, Consoles, Collectibles and VR. Web.
27 Apr. 2016.
GameStop offers a wide range of video games for multiple
platforms. GameStop also specializes in offering name brand
accessories to compliment these gaming platforms.
5. Internal Assessment:
Strengths
Increasing Total Revenue & Gross Profits
Total Revenue increased by 0.72% in 2016, which translated to gross profit increasing by 5.12% (2)
Numerous Amount of products offered, as well as the implementation of phone services:
Cash Surplus Company
Can easily expand to include other fields (3)
(3) "GameStop | SWOT Analysis | MBA Skool-Study.Learn.Share.
Web. 27 Apr. 2016.
(2) "GME Income Statement " GME Income
Statement | Yahoo! Finance. Web. 27 Apr. 2016.
