Icelandic Gaming Industry Overview


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Icelandic Gaming Industry Overview

  1. 2. Icelandic industry overview <ul><li>  </li></ul><ul><li>Betware CCP Gogogic Mind Games On the Rocks Sauma Ymir mobile </li></ul>Founded 1998 1997 2006 2009 2002 2004 2008 Employees 92 400 16 2 43 17 5   575 In Iceland 54 220 16 2 10 4 5   311
  2. 3. Gaming industry employees 2008
  3. 4. Recognition <ul><ul><li>CCP - Global MMO leader with dozens of awards, world record simultaneous players and growing  </li></ul></ul><ul><ul><li>Betware - Vaxtasproti 2008,Clients in Iceland, Denmark, Sweden, Spain and Canada </li></ul></ul><ul><ul><li>Gogogic Nordic Game Awards nomiat Symbol6 </li></ul></ul><ul><ul><li>On the Rocks - Legion of Amon No1 Most Anticipated by AppGamer </li></ul></ul><ul><ul><li>MindGames was one of the top 10 finalists in the innovit 2009 Gulleggið competition </li></ul></ul>
  4. 5. State of play in the States <ul><ul><li>Computer and Video Game Industry Tops $22 Billion in 2008    29. Jan 2008 ESA   </li></ul></ul><ul><ul><ul><li>U.S. computer and video game software sales grew six percent in 2007 to $9.5 billion – more than tripling industry software sales since 1996. </li></ul></ul></ul><ul><ul><ul><li>Sixty-five percent of American households play computer or video games.  </li></ul></ul></ul><ul><ul><ul><li>The average game player is 35 years old and has been playing games for 13 years. </li></ul></ul></ul><ul><ul><ul><li>The average age of the most frequent game purchaser is 40 years old. </li></ul></ul></ul><ul><ul><ul><li>Forty percent of all game players are women. In fact, women over the age of 18 represent a significantly greater portion of the game-playing population (33 percent) than boys age 17 or younger (18 percent). </li></ul></ul></ul><ul><ul><ul><li>In 2008, 26 percent of Americans over the age of 50 played video games, an increase from nine percent in 1999. </li></ul></ul></ul><ul><ul><ul><li>Thirty-six percent of heads of households play games on a wireless device, such as a cell phone or PDA, up from 20 percent in 2002. </li></ul></ul></ul><ul><li>  </li></ul>
  5. 6. iPhone marketplace <ul><ul><li>27.000 Applications in App store and 800.000.000 downloads as of March 2009 </li></ul></ul><ul><ul><li>  Majority of games sold at $.99 to $4.99 </li></ul></ul><ul><ul><li>70% revenue in developer pocket  </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><ul><li>Enigmo: 810.000 units @ $.99 - March 09 </li></ul></ul><ul><ul><li>Super monkey ball: 500.000 units @ up to $9.99 - Now 08 </li></ul></ul><ul><ul><li>iShoot: $35.000 pr day to developer while #1 in app store </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  6. 7. Applicable game development funding
  7. 8. Quebec success story <ul><ul><li>Game industry subsidies since 1996 </li></ul></ul><ul><ul><li>Professional game education started 2000 </li></ul></ul><ul><ul><li>More than 500 titles created </li></ul></ul><ul><ul><li>Generic R&D tax credits return rate 20-35%.  </li></ul></ul><ul><ul><li>Montreal subsidises 30-37.5% of games companies’ salaries for 5 years </li></ul></ul><ul><ul><li>Income tax holidays for foreign experts of 75% for 5 years.  </li></ul></ul>Number of Employees
  8. 9. France <ul><ul><li>National games production tax credit (CIJV) covers 20% of most production costs on games that pass a cultural test.   </li></ul></ul><ul><ul><li>National Video Game Fund (FAJV) funds up to 35% of game prototypes.  </li></ul></ul><ul><ul><li>R&D tax credits (CIR) rebate 5% of R&D expenditure </li></ul></ul><ul><ul><li>Paris has the publicly funded £220m venture fund which currently funds 8 games projects out of a total of 100 candidates.  </li></ul></ul>
  9. 10. Finland <ul><ul><li>Tekes offers grants for R&D, and industry exports. Tekes also has demo funding for games. </li></ul></ul><ul><ul><li>Finnvera (national financing company) offers non-games-specific loan guarantees. </li></ul></ul><ul><ul><li>The Promotion Centre for Audiovisual Culture (AVEK) has a small demo fund for games. </li></ul></ul><ul><ul><li>POEM (The Northern Film and Media Foundation) offers non-game-specific funding for game projects. </li></ul></ul>
  10. 11. Games industry in Finland
  11. 12. Based on
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