2. “In the circle of confidential communication
and co-working”
3. Terms Used
• Know-How: dates, skills and knowledge
with commercial/social value; you don’t
want or it cannot be protected by
patents
• Co-workers: participants of co-working
for preparation of these “Know-How” for
the implementation/sale
4. The problem: Results of intellectual
activity are badly used
Our hypotheses:
• According to WIPO(Report 2012), there are 7.8 mil
patents in force worldwide. According to some
estimations, only a few tenths to 2-3 percent are used
• There is a weakly defined market of know-how. Its size
is similar to the patent market, and it is used in the
same proportion
• Activity of the Know-How Club is able to dramatically
enhance a share of used Intellectual Property (IP) in
segments of small and middle enterprises (SME)
5. Membership
• Know-How Club unites initiators of potential
innovations and all of those who take part in
primarily evaluation, refining, protection,
preparing of presentations, diffusion, sale,
exploitation and other attendant procedures
to enhance moral and financial rewards of all
participants of the process
• Know-How Club is the special group on
www.LinkedIn.com (LI) with the same name, and
unites members of other LI groups connected
with IP, new technologies, marketing, and design
6. Clarification of the problem
• Club focuses on ideas of SME’s and
independent inventors, and proposes to
commercialize them in proper manner
• The goal of the Club’s activity is to implement
know-how with maximum savings of
coworkers time and energy due to making use
of existing knowledge, expertise, and
connections (clear and latent)
• Co-working in this manner is fun!
7. Solving the problem
• Club’s activity is able to support Know-
How implementation due to quick
exchange of information, integration of
competitions and correct settling of
controversies in a friendly and
confidential environment
8. How Club works
• Everybody can address all club’s members with a request to
evaluate his idea, take part in its refining and going to the
market. Request is formulated as clear as possible but
without key sensitive details
• Who wants to help says: “I am ready to take part”. If the
initiator agrees they will co-work and fix their document’s
flow.
• When the task (or a defined stage of it) is solved, co-
workers register their creative and sweat shares by mutual
agreement (they may define their shares before their start
too)
• If they cannot to agree themselves, they address Club’s Jury
with this problem and obey the decision of the Jury
9. Why they obey the decision of the Jury
• Joining the club, everybody pledges to cooperate
in good faith and comply with the Jury's decision
in case of disputes. Refusing a Jury decision
means publishing of an exception of the Club
with information about the incident across all
members and relevant LI groups (in fact ,"loss of
face" of one who refused).
• The jury makes a decision based on the evidences
of co-working provided by the debaters. Jury’s
members are guided by their own understanding
of the business of "here and now".
10. Key Club’s features
Every newcomer agrees:
• "I will be open and friendly in dealing with other
members of the Club, maintaining maximum available
trust and confidence. In case of any dispute I will
accept the decision of the Jury"
• The Jury is formed by the founders of the LI group.
• Jury decides on controversial issues reviewing co-
working documents during an online conference
• Wanting to discuss any matter with a non-member on
Non-Disclosure Agreement (NDA) conditions, any
member invites him to join Club
11. Typical co-working situations
• Primarily Pros and Cons are made according to the principle
“It’s better to kill a bad idea earlier than later”
• Running an initial idea to technical maturity
• Evaluation of idea’s patent ability
• Co-authoring and co-ownership of patents (if it needs)
• Creating the best presentation of an idea (modeling, pictures,
videos) and defining partners and distribution channels
• Creating a reasonable scheme of commercialization/business
model in detail
• Support in negotiations
• Support and participation at any stage of commercialization
12. “The more earlier to kill a bad idea the
more humane this action is”…generate
new, good ones!
14. Regulation of the Jury
• All Jury's decisions are open, motivated and explained
• Before the Jury’s decisions, contending co-workers do
not inform anybody else about their dispute
• If parties follow the Jury’s decision, all information
about the dispute stays closed
• If one of the coworkers refuses to follow the Jury’s
decision, he is excluded from the Club. Brief info about
this exclusion and essence of the dispute are made
public in relevant LI groups and on the Club website
• The Jury’s mission – to be an idle regulator, and helps
co-workers in the extreme situations only
15. Questions to you are
• Do you see any new opportunities in this
for you, personally?
• What questions and ideas are you
having?
• Contact : yuridear@gmail.com
(All your notes and proposals are
considered as co-working)
