A new scheme of startups

1. Hybrid Venture That Is Lowering Angel’s Risks
Thismuch inadvance:I am only thinkingaloud anddon’thave a provencase here yet.Butit seems
promising.
Startupteamsare usually recommendedtoelaborate aproduct/service bywhethertheythemselves,
theirfriendsandcolleagues woulduse. Some of the greatestsuccess stories beganfromthispoint.^.
Typicallyventure looking fora large marketforproducts andservicesthatcost a few dollars,ora few
dozensof dollars.Thisiswhatangelsare into nowadays.(Correctme,if I am wrong).
But whynot applythispatternof personal interesttothe businessangels too?Inthe marketniche
where a productcosts muchmore?
As an example:Ihave in my portfolio,‘The BedroomForThe Princess andthe Pea’. Thisisa bedroom
equipped withaspecificventilationsystemthatprotectsthe personinit frombarometricstress caused
by jumpsinthe atmosphericpressure.The Bedroom providesthe highestlevel of comfortforpeople
sufferingfrombadweather. Suchprotection isareal need,but itisa radical novelty,andan
experiencedinvestorwouldprobablyavoidthe riskof fundingit.So,whatnext?
I am lookingforinvestorswhosufferfrombarometricstress themselves.Peoplewhowould startwith
settingup the Bedroomat theirhome andgain protectionfromstressesconnectedto weather’sfast
changes and anomalies.The technical riskbeingslightlyabove zero. Andmainthing:The expenses
involved become angel equity. Thisis aprincipal pointof the deal.
I call it HybridVenture.The name meansthatthe costsof the pilotproject andthe highmarket
uncertaintyatthe initial stage canbe overcome thankstothe angel’s personal needinthe product.Of
course,it’sa narrow segmentof the venture marketbutitexists.
Two questionsare:Doyouface other productsthat have similartraits? Andisthe segmentof such
thingsbigenoughforspecificname?