The document discusses the dry cement mixes market in Ukraine from 2018-2019. It shows that the total internal market grew 10.2% from 1,335 thousand tons in 1-3Q 2018 to 1,211 thousand tons in 1-3Q 2019. The largest segments by application in 2018-2019 1-3Q were tiling at 40% of the market, ETICS at 22.6%, and flooring at 13%. The document also provides market structure data by producer, brand, and region for various segments. Additionally, it compares growth in the dry cement mixes market to other building materials markets in Ukraine.
10. 10
Structure of Dry Cement Mixes Internal Market by
Application in 2018-2019 1-3Q, ths. tons
Dry Cement Mixes market of Ukraine
Source: Agency of Industrial Marketing
9,8%
6,8%
8,4%
8,6%
8,2%
-2,9%
9,5%
Source: AIM MyAnalytics online intelligence
11. 11
Ukrainian market of Dry Cement Mixes in the segment of
Tiling, Structure by Producer and Brand in 1-3Q 2019,
ths. tons, Share - 40%
392,8 ths.tons = 78,557 mln.m.2.*
* Subject to the consumption of mixtures with a standard of 5 kg/m2.
Dry Cement Mixes market of Ukraine
TOP 10 Brand segment Tiling
Source: AIM MyAnalytics online intelligence
12. 12
Dry Cement Mixes market of Ukraine
27,5
SW
XPS
EPS
27,527,5
Markets of Components for External Thermal Insulation
Composite Systems (excluding ventilated facades)
1-3 Q 2019, mln.m2.
17,3%
>130 g/m2
*90-130 g/m2
10,4%
* - Using inappropriate Dry Cement Mixes or other materials (dry mix that designed for other
applications (tiling, etc.) and polymeric foam adhesive).
ETICS Dry Cement
Mixes
*ETICS fixed with
other materials
13. 13
Ukrainian market of Dry Cement Mixes in the segment of
ETICS, Structure by Producer and Brand in 1-3Q 2019,
ths. tons, Share - 22,6%
221,6 ths.tons = 24,620 mln.m.2.*
* Subject to the consumption of mixtures with a standard of 9 kg/m.2.
Dry Cement Mixes market of Ukraine
TOP 10 Brand segment Etics
Source: AIM MyAnalytics online intelligence
14. 14
Ukrainian market of Dry Cement Mixes in the segment of
Flooring, Structure by Producer and Brand in 1-3Q 2019,
ths. tons, Share - 13%
Dry Cement Mixes market of Ukraine
TOP 10 Brand segment Flooring
Source: AIM MyAnalytics online intelligence
15. 15
Ukrainian market of Dry Cement Mixes in the segment of
Plaster, Structure by Producer and Brand in 1-3Q 2019,
ths. tons, Share - 10%
Dry Cement Mixes market of Ukraine
TOP 10 Brand segment Plaster
Source: AIM MyAnalytics online intelligence
16. 16
Ukrainian market of Dry Cement Mixes in the segment of
Masonry, Structure by Producer and Brand in 1-3Q 2019,
ths. tons, Share - 9,4%
Dry Cement Mixes market of Ukraine
TOP 10 Brand segment Masonry
Source: AIM MyAnalytics online intelligence
17. 17
Ukrainian market of Dry Cement Mixes in the segment of
Plaster Decor, Structure by Producer and Brand in 1-3Q
2019, ths. tons, Share - 2%
Dry Cement Mixes market of Ukraine
TOP 10 Brand segment Plaster Decor
Information sources:
• Analytical system My Analytic
18. 18
Dynamics in some building materials markets in Ukraine in
1-3Q 2019, %
Dry Cement Mixes market of Ukraine
Facade insulation
8,4%
-9,5%
6,2%
5,1%
Facade paints
Dry Cement Mixes
Thermal insulation
Source: AIM MyAnalytics online intelligence
26. 26Digital Transformation for Dry Mixes Producers
Lead generation of potential clients (search with KVED,
Imports/Exports data)
300000 Ukrainian enterprises database segmented for your business
19000000 private entrepreneurs database
Lead Generation for Building Material producers
28. Сравнение посещаемости за месяц
⚫ Лидеры по посещаемости:
⚫ ferozit.ua – 4 210 посетителей
⚫ caparol.ua – 4 140 посетителей
⚫ kreisel.ua – 3 577 посетителей
⚫ *статистика взята из данных
Similarweb.com
29. SSL-сертификат
⚫ Доступность по протоколу
HTTPS:
⚫ henkel.ua
⚫ baumit.ua
⚫ ferozit.ua
⚫ kreisel.ua
⚫ artisan.ua
⚫ Только 5 из 17 сайтов доступны
по защищенному протоколу
HTTPS. Детальную информацию
про важность SSL-сертификата
для гугла - http://bit.ly/32F0H6d
30. Внешняя оптимизация(количество ссылающихся доменов)
⚫ Лидеры по кол-ву внешних
ссылок:
⚫ caparol.ua – 685
⚫ henkel.ua – 210
⚫ polimin.ua – 205
⚫ Количество внешних ссылок
является фактором №1 для
Google. Подробная информация
по ссылке - http://bit.ly/2O63cci
31. Сравнение по количеству страниц в индексе Google
⚫ Лидеры по количеству страниц в
индексе:
⚫ caparol.ua – 2290 страниц в индексе
⚫ henkel.ua – 1650 страниц в индексе
⚫ baumit.ua – 1540 страниц в индексе
⚫ От количества информативных
страниц в индексе зависит охват
ключевых запросов. Соответственно
чем больше подобных страниц в
индексе тем потенциально больше
трафика они могут принести.
32. Сравнение сайтов по 3-м показателям (посещаемость/внешние
ссылки/страницы в индексе Google)
⚫ Лидеры по 3-м показателям:
⚫ caparol.ua – 4 140/685/2 290
⚫ polimin.ua – 3 830/205/1 400
⚫ baumit.ua – 1 940/104/1 540
⚫ По графику видно большую
зависимость посещаемости от
количества внешних ссылок
33. 33
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34. 34Digital Transformation for Dry Mixes Producers
Lead generation of potential clients (search with KVED,
Imports/Exports data)
300000 Ukrainian enterprises database segmented for your business
19000000 private entrepreneurs database
Lead Generation for Building Material producers
35. 35
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Digital Transformation for Dry Mixes Producers
Lead generation of potential clients (search with KVED,
Imports/Exports data)
300000 Ukrainian enterprises database segmented for your business
19000000 private entrepreneurs database
36. 36
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