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Ukrainian Market Dry Cement Mix
2018-2019 1-3Q
Dry Cement Mixes market of Ukraine
6
Content
1. Ukrainian Dry Cement Mixes Cement Market 2018-2019 …..…...………………………...5
2. Dynamics market Dry Cement Mix 1-3Q 2019 .……………………………………......……7
3. Structure of Dry Cement Mix Internal Market by Application in 2018-2019 1-3Q…........10
4. Dynamics in some building materials markets in Ukraine 2019 1-3Q.............................17
5. Markets of Components for External Thermal Insulation Composite Systems …………18
6. Contacts ……………………………………………………………………………...……......19
Dry Cement mixes market of Ukraine
7
Dynamics of Total internal Construction Dry Cement
Mixes Market Balance in 2018-2019 (F), ths. tons
Dry Cement mixes market of Ukraine
Ths. tons
1 335
1 211
1-3 Q 2018 1-3 Q 2019
10,2%
8,4%
Source: AIM MyAnalytics online intelligence
FORECAST
FACT
8
Ukrainian Internal Market Structure by Producer in
1-3Q 2019, ths. tons
Dry Cement mixes market of Ukraine
Source: AIM MyAnalytics online intelligence
9
Ukrainian Internal Market Structure by Brand in 2018-2019
1-3Q, ths. tons
Dry Cement Mixes market of Ukraine
9,7%
18,5%
5,1%
13,8%
-8,0%
-1,0%
-18,0%
22,9%
7,8%
-16,7%
-1,0%
3,3%
-30,5%
-10,4%
36,9%
Source: AIM MyAnalytics online intelligence
10
Structure of Dry Cement Mixes Internal Market by
Application in 2018-2019 1-3Q, ths. tons
Dry Cement Mixes market of Ukraine
Source: Agency of Industrial Marketing
9,8%
6,8%
8,4%
8,6%
8,2%
-2,9%
9,5%
Source: AIM MyAnalytics online intelligence
11
Ukrainian market of Dry Cement Mixes in the segment of
Tiling, Structure by Producer and Brand in 1-3Q 2019,
ths. tons, Share - 40%
392,8 ths.tons = 78,557 mln.m.2.*
* Subject to the consumption of mixtures with a standard of 5 kg/m2.
Dry Cement Mixes market of Ukraine
TOP 10 Brand segment Tiling
Source: AIM MyAnalytics online intelligence
12
Dry Cement Mixes market of Ukraine
27,5
SW
XPS
EPS
27,527,5
Markets of Components for External Thermal Insulation
Composite Systems (excluding ventilated facades)
1-3 Q 2019, mln.m2.
17,3%
>130 g/m2
*90-130 g/m2
10,4%
* - Using inappropriate Dry Cement Mixes or other materials (dry mix that designed for other
applications (tiling, etc.) and polymeric foam adhesive).
ETICS Dry Cement
Mixes
*ETICS fixed with
other materials
13
Ukrainian market of Dry Cement Mixes in the segment of
ETICS, Structure by Producer and Brand in 1-3Q 2019,
ths. tons, Share - 22,6%
221,6 ths.tons = 24,620 mln.m.2.*
* Subject to the consumption of mixtures with a standard of 9 kg/m.2.
Dry Cement Mixes market of Ukraine
TOP 10 Brand segment Etics
Source: AIM MyAnalytics online intelligence
14
Ukrainian market of Dry Cement Mixes in the segment of
Flooring, Structure by Producer and Brand in 1-3Q 2019,
ths. tons, Share - 13%
Dry Cement Mixes market of Ukraine
TOP 10 Brand segment Flooring
Source: AIM MyAnalytics online intelligence
15
Ukrainian market of Dry Cement Mixes in the segment of
Plaster, Structure by Producer and Brand in 1-3Q 2019,
ths. tons, Share - 10%
Dry Cement Mixes market of Ukraine
TOP 10 Brand segment Plaster
Source: AIM MyAnalytics online intelligence
16
Ukrainian market of Dry Cement Mixes in the segment of
Masonry, Structure by Producer and Brand in 1-3Q 2019,
ths. tons, Share - 9,4%
Dry Cement Mixes market of Ukraine
TOP 10 Brand segment Masonry
Source: AIM MyAnalytics online intelligence
17
Ukrainian market of Dry Cement Mixes in the segment of
Plaster Decor, Structure by Producer and Brand in 1-3Q
2019, ths. tons, Share - 2%
Dry Cement Mixes market of Ukraine
TOP 10 Brand segment Plaster Decor
Information sources:
• Analytical system My Analytic
18
Dynamics in some building materials markets in Ukraine in
1-3Q 2019, %
Dry Cement Mixes market of Ukraine
Facade insulation
8,4%
-9,5%
6,2%
5,1%
Facade paints
Dry Cement Mixes
Thermal insulation
Source: AIM MyAnalytics online intelligence
19
Additional and complementary Dry Mix segments and we research since
2007
Dry Cement mixes market of Ukraine
Market
segment
Distribution
Channels
Region Application Product name Packaging
Tiling mixes + + + + +
ETICS + + + + +
Flooring mixes + + + + +
Masonry mixes + + + + +
Plasters + + + + +
Décor Plasters + + + + +
Primers + + + + +
Dry Gips Mixes + + + + +
Cement Market + + + + +
Façade Paints + + + + +
Thermal
Insulation
+ + + + +
20Digital Transformation for Dry Mixes Producers
Digital Disruption point for AIM
https://www.youtube.com/watch?v=WBBnbLRV5yc&t=104s
21Digital Transformation for Dry Mixes Producers
Digital trends for Building Material producers (BCG report)
22Digital Transformation for Dry Mixes Producers
Digital trends for Building Material producers (BCG report)
23Digital Transformation for Dry Mixes Producers
Digital trends for Building Material producers (BCG report)
24Digital Transformation for Dry Mixes Producers
Digital trends for Building Material producers (BCG report)
25Digital Transformation for Dry Mixes Producers
Digital trends for Building Material producers
26Digital Transformation for Dry Mixes Producers
Lead generation of potential clients (search with KVED,
Imports/Exports data)
300000 Ukrainian enterprises database segmented for your business
19000000 private entrepreneurs database
Lead Generation for Building Material producers
SEO
Сравнение посещаемости за месяц
⚫ Лидеры по посещаемости:
⚫ ferozit.ua – 4 210 посетителей
⚫ caparol.ua – 4 140 посетителей
⚫ kreisel.ua – 3 577 посетителей
⚫ *статистика взята из данных
Similarweb.com
SSL-сертификат
⚫ Доступность по протоколу
HTTPS:
⚫ henkel.ua
⚫ baumit.ua
⚫ ferozit.ua
⚫ kreisel.ua
⚫ artisan.ua
⚫ Только 5 из 17 сайтов доступны
по защищенному протоколу
HTTPS. Детальную информацию
про важность SSL-сертификата
для гугла - http://bit.ly/32F0H6d
Внешняя оптимизация(количество ссылающихся доменов)
⚫ Лидеры по кол-ву внешних
ссылок:
⚫ caparol.ua – 685
⚫ henkel.ua – 210
⚫ polimin.ua – 205
⚫ Количество внешних ссылок
является фактором №1 для
Google. Подробная информация
по ссылке - http://bit.ly/2O63cci
Сравнение по количеству страниц в индексе Google
⚫ Лидеры по количеству страниц в
индексе:
⚫ caparol.ua – 2290 страниц в индексе
⚫ henkel.ua – 1650 страниц в индексе
⚫ baumit.ua – 1540 страниц в индексе
⚫ От количества информативных
страниц в индексе зависит охват
ключевых запросов. Соответственно
чем больше подобных страниц в
индексе тем потенциально больше
трафика они могут принести.
Сравнение сайтов по 3-м показателям (посещаемость/внешние
ссылки/страницы в индексе Google)
⚫ Лидеры по 3-м показателям:
⚫ caparol.ua – 4 140/685/2 290
⚫ polimin.ua – 3 830/205/1 400
⚫ baumit.ua – 1 940/104/1 540
⚫ По графику видно большую
зависимость посещаемости от
количества внешних ссылок
33
AIM – one stop analytics ecosystem
Digital Transformation for Dry Mixes Producers
1. On-line cabinet for all your marketing needs:
34Digital Transformation for Dry Mixes Producers
Lead generation of potential clients (search with KVED,
Imports/Exports data)
300000 Ukrainian enterprises database segmented for your business
19000000 private entrepreneurs database
Lead Generation for Building Material producers
35
AIM – YOUR BIG DATA PARTNER
Digital Transformation for Dry Mixes Producers
Lead generation of potential clients (search with KVED,
Imports/Exports data)
300000 Ukrainian enterprises database segmented for your business
19000000 private entrepreneurs database
36
AIM – one stop shop for your marketing
Digital Transformation for Dry Mixes Producers
1. Global analytical Network free data request: Ukraine and Global general market
overview
37
AIM – one stop shop for your marketing needs
Digital Transformation for Dry Mixes Producers
1. On-line document environment for marketing data storage and management.
38
AIM – one stop shop for your marketing
Digital Transformation for Dry Mixes Producers
1. On-line cabinet for your Company`s marketing needs:
39
AIM – one stop shop for your marketing
Digital Transformation for Dry Mixes Producers
1. Registration through Facebook or LinkedIn:
40
CONTACTS
www.aimarketing.info
1997-2019 AIM ©
Digital Transformation for Dry Mixes Producers
Eastern Europe and Asia
3 Sholudenka st., office 310
Kyiv, Ukraine 04116
+380 44 290 94 35
+380 44 290 94 37 (fax)
info@aimarketing.info
Central Europe
6/13 Slowackiego st. Krakow,
Poland 30037
+48 12 378 94 40
+48 12 378 94 41 (fax)
cee@aimarketing.info
Western Europe
26 Hohenzollern st. 76135
Karlsruhe, Germany
+49 721 402 486 91
+49 721 402 486 91 (fax)
europe@aimarketing.info

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Aim budmix ua_sbs_2019.11.13

  • 1.
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  • 5. 5 Ukrainian Market Dry Cement Mix 2018-2019 1-3Q Dry Cement Mixes market of Ukraine
  • 6. 6 Content 1. Ukrainian Dry Cement Mixes Cement Market 2018-2019 …..…...………………………...5 2. Dynamics market Dry Cement Mix 1-3Q 2019 .……………………………………......……7 3. Structure of Dry Cement Mix Internal Market by Application in 2018-2019 1-3Q…........10 4. Dynamics in some building materials markets in Ukraine 2019 1-3Q.............................17 5. Markets of Components for External Thermal Insulation Composite Systems …………18 6. Contacts ……………………………………………………………………………...……......19 Dry Cement mixes market of Ukraine
  • 7. 7 Dynamics of Total internal Construction Dry Cement Mixes Market Balance in 2018-2019 (F), ths. tons Dry Cement mixes market of Ukraine Ths. tons 1 335 1 211 1-3 Q 2018 1-3 Q 2019 10,2% 8,4% Source: AIM MyAnalytics online intelligence FORECAST FACT
  • 8. 8 Ukrainian Internal Market Structure by Producer in 1-3Q 2019, ths. tons Dry Cement mixes market of Ukraine Source: AIM MyAnalytics online intelligence
  • 9. 9 Ukrainian Internal Market Structure by Brand in 2018-2019 1-3Q, ths. tons Dry Cement Mixes market of Ukraine 9,7% 18,5% 5,1% 13,8% -8,0% -1,0% -18,0% 22,9% 7,8% -16,7% -1,0% 3,3% -30,5% -10,4% 36,9% Source: AIM MyAnalytics online intelligence
  • 10. 10 Structure of Dry Cement Mixes Internal Market by Application in 2018-2019 1-3Q, ths. tons Dry Cement Mixes market of Ukraine Source: Agency of Industrial Marketing 9,8% 6,8% 8,4% 8,6% 8,2% -2,9% 9,5% Source: AIM MyAnalytics online intelligence
  • 11. 11 Ukrainian market of Dry Cement Mixes in the segment of Tiling, Structure by Producer and Brand in 1-3Q 2019, ths. tons, Share - 40% 392,8 ths.tons = 78,557 mln.m.2.* * Subject to the consumption of mixtures with a standard of 5 kg/m2. Dry Cement Mixes market of Ukraine TOP 10 Brand segment Tiling Source: AIM MyAnalytics online intelligence
  • 12. 12 Dry Cement Mixes market of Ukraine 27,5 SW XPS EPS 27,527,5 Markets of Components for External Thermal Insulation Composite Systems (excluding ventilated facades) 1-3 Q 2019, mln.m2. 17,3% >130 g/m2 *90-130 g/m2 10,4% * - Using inappropriate Dry Cement Mixes or other materials (dry mix that designed for other applications (tiling, etc.) and polymeric foam adhesive). ETICS Dry Cement Mixes *ETICS fixed with other materials
  • 13. 13 Ukrainian market of Dry Cement Mixes in the segment of ETICS, Structure by Producer and Brand in 1-3Q 2019, ths. tons, Share - 22,6% 221,6 ths.tons = 24,620 mln.m.2.* * Subject to the consumption of mixtures with a standard of 9 kg/m.2. Dry Cement Mixes market of Ukraine TOP 10 Brand segment Etics Source: AIM MyAnalytics online intelligence
  • 14. 14 Ukrainian market of Dry Cement Mixes in the segment of Flooring, Structure by Producer and Brand in 1-3Q 2019, ths. tons, Share - 13% Dry Cement Mixes market of Ukraine TOP 10 Brand segment Flooring Source: AIM MyAnalytics online intelligence
  • 15. 15 Ukrainian market of Dry Cement Mixes in the segment of Plaster, Structure by Producer and Brand in 1-3Q 2019, ths. tons, Share - 10% Dry Cement Mixes market of Ukraine TOP 10 Brand segment Plaster Source: AIM MyAnalytics online intelligence
  • 16. 16 Ukrainian market of Dry Cement Mixes in the segment of Masonry, Structure by Producer and Brand in 1-3Q 2019, ths. tons, Share - 9,4% Dry Cement Mixes market of Ukraine TOP 10 Brand segment Masonry Source: AIM MyAnalytics online intelligence
  • 17. 17 Ukrainian market of Dry Cement Mixes in the segment of Plaster Decor, Structure by Producer and Brand in 1-3Q 2019, ths. tons, Share - 2% Dry Cement Mixes market of Ukraine TOP 10 Brand segment Plaster Decor Information sources: • Analytical system My Analytic
  • 18. 18 Dynamics in some building materials markets in Ukraine in 1-3Q 2019, % Dry Cement Mixes market of Ukraine Facade insulation 8,4% -9,5% 6,2% 5,1% Facade paints Dry Cement Mixes Thermal insulation Source: AIM MyAnalytics online intelligence
  • 19. 19 Additional and complementary Dry Mix segments and we research since 2007 Dry Cement mixes market of Ukraine Market segment Distribution Channels Region Application Product name Packaging Tiling mixes + + + + + ETICS + + + + + Flooring mixes + + + + + Masonry mixes + + + + + Plasters + + + + + Décor Plasters + + + + + Primers + + + + + Dry Gips Mixes + + + + + Cement Market + + + + + Façade Paints + + + + + Thermal Insulation + + + + +
  • 20. 20Digital Transformation for Dry Mixes Producers Digital Disruption point for AIM https://www.youtube.com/watch?v=WBBnbLRV5yc&t=104s
  • 21. 21Digital Transformation for Dry Mixes Producers Digital trends for Building Material producers (BCG report)
  • 22. 22Digital Transformation for Dry Mixes Producers Digital trends for Building Material producers (BCG report)
  • 23. 23Digital Transformation for Dry Mixes Producers Digital trends for Building Material producers (BCG report)
  • 24. 24Digital Transformation for Dry Mixes Producers Digital trends for Building Material producers (BCG report)
  • 25. 25Digital Transformation for Dry Mixes Producers Digital trends for Building Material producers
  • 26. 26Digital Transformation for Dry Mixes Producers Lead generation of potential clients (search with KVED, Imports/Exports data) 300000 Ukrainian enterprises database segmented for your business 19000000 private entrepreneurs database Lead Generation for Building Material producers
  • 27. SEO
  • 28. Сравнение посещаемости за месяц ⚫ Лидеры по посещаемости: ⚫ ferozit.ua – 4 210 посетителей ⚫ caparol.ua – 4 140 посетителей ⚫ kreisel.ua – 3 577 посетителей ⚫ *статистика взята из данных Similarweb.com
  • 29. SSL-сертификат ⚫ Доступность по протоколу HTTPS: ⚫ henkel.ua ⚫ baumit.ua ⚫ ferozit.ua ⚫ kreisel.ua ⚫ artisan.ua ⚫ Только 5 из 17 сайтов доступны по защищенному протоколу HTTPS. Детальную информацию про важность SSL-сертификата для гугла - http://bit.ly/32F0H6d
  • 30. Внешняя оптимизация(количество ссылающихся доменов) ⚫ Лидеры по кол-ву внешних ссылок: ⚫ caparol.ua – 685 ⚫ henkel.ua – 210 ⚫ polimin.ua – 205 ⚫ Количество внешних ссылок является фактором №1 для Google. Подробная информация по ссылке - http://bit.ly/2O63cci
  • 31. Сравнение по количеству страниц в индексе Google ⚫ Лидеры по количеству страниц в индексе: ⚫ caparol.ua – 2290 страниц в индексе ⚫ henkel.ua – 1650 страниц в индексе ⚫ baumit.ua – 1540 страниц в индексе ⚫ От количества информативных страниц в индексе зависит охват ключевых запросов. Соответственно чем больше подобных страниц в индексе тем потенциально больше трафика они могут принести.
  • 32. Сравнение сайтов по 3-м показателям (посещаемость/внешние ссылки/страницы в индексе Google) ⚫ Лидеры по 3-м показателям: ⚫ caparol.ua – 4 140/685/2 290 ⚫ polimin.ua – 3 830/205/1 400 ⚫ baumit.ua – 1 940/104/1 540 ⚫ По графику видно большую зависимость посещаемости от количества внешних ссылок
  • 33. 33 AIM – one stop analytics ecosystem Digital Transformation for Dry Mixes Producers 1. On-line cabinet for all your marketing needs:
  • 34. 34Digital Transformation for Dry Mixes Producers Lead generation of potential clients (search with KVED, Imports/Exports data) 300000 Ukrainian enterprises database segmented for your business 19000000 private entrepreneurs database Lead Generation for Building Material producers
  • 35. 35 AIM – YOUR BIG DATA PARTNER Digital Transformation for Dry Mixes Producers Lead generation of potential clients (search with KVED, Imports/Exports data) 300000 Ukrainian enterprises database segmented for your business 19000000 private entrepreneurs database
  • 36. 36 AIM – one stop shop for your marketing Digital Transformation for Dry Mixes Producers 1. Global analytical Network free data request: Ukraine and Global general market overview
  • 37. 37 AIM – one stop shop for your marketing needs Digital Transformation for Dry Mixes Producers 1. On-line document environment for marketing data storage and management.
  • 38. 38 AIM – one stop shop for your marketing Digital Transformation for Dry Mixes Producers 1. On-line cabinet for your Company`s marketing needs:
  • 39. 39 AIM – one stop shop for your marketing Digital Transformation for Dry Mixes Producers 1. Registration through Facebook or LinkedIn:
  • 40. 40 CONTACTS www.aimarketing.info 1997-2019 AIM © Digital Transformation for Dry Mixes Producers Eastern Europe and Asia 3 Sholudenka st., office 310 Kyiv, Ukraine 04116 +380 44 290 94 35 +380 44 290 94 37 (fax) info@aimarketing.info Central Europe 6/13 Slowackiego st. Krakow, Poland 30037 +48 12 378 94 40 +48 12 378 94 41 (fax) cee@aimarketing.info Western Europe 26 Hohenzollern st. 76135 Karlsruhe, Germany +49 721 402 486 91 +49 721 402 486 91 (fax) europe@aimarketing.info