One of the trend deck that I created this summer for workshop with a global FMCG client. Cleaned it up so it is more public friendly. And now I need to finish the part 2. Topic includes: Life Gamification, Always On Digital System, Crowdsourcing Your Life, Looking to the East.

1. A sneak peek inside
global trends by @juliabanana

2. When gaming invades real life
TREND

3. Not everybody likes games,
but everybody likes playing.”
Kudo Tsunoda, Creative Director Microsoft Kinect
“

4. One/Games create urgent
optimism.
Two/Games create tight
social groups.
Three/Games create
blissful productivity.
Four/Games create
meaning.
WHY EVERYBODY LIKES GAMES?
Jane MacGonigal,
game designer & TED Talk speaker
FUN
REWARDING
MOTIVATING
SOCIAL

5. By age 21,
the average
American will
have spent more
than 10,000 hours
playing video
games.
53% of Facebook
users play games
500+ MILLION USERS
50% of Facebook log-ins
are specifically to play
games & 69% of gamers
are women.
GAMES NO LONGER
EXCLUSIVELY
BELONG TO GEEKS

6. OUR DAILY LIFE HAS BEEN
HACKED AND AMPLIFIED

7. LEVEL UP YOUR LIFE WITH:

8. WE ARE ENTERING
THE WORLD OF
GAMIFICATIONS

9. IT IS MORE THAN JUST
ECO-FRIENDLY DRIVING
WITH FIAT ECO:DRIVE

10. NIKE+ MAKES
RUNNING FUN

11. PICK YOUR SIDE &
START PLAYING

12. GET YOUR GAGA-VILLE AND BING-VILLE

13. Gamification of life
Be entertaining & rewarding
or you will be ignored.
IMPLICATIONS
1.
2.

14. Always on digital eco-system
TREND

15. 2 BILLION PEOPLE
ONLINE AND
COUNTING…

16. One family. One room. Four screens. Four realities.
MERGING TOGETHER
OFFLINES-ONLINES ARE

17. 3 in 5 gay couples meet online
1 in 5 couples meet online
1 in 5 divorces are blamed on
What happens in Vegas stays on…
ONLINE & OFFLINE ARE INFLUENCING EACH OTHER

18. YOUR VIP TREATMENT
YOUR ‘KLOUT’ DETERMINES

19. GETTING YOUR OWN
FACEBOOK FRIENDS TATTOO
DOESN’T SOUND THAT CRAZY
It’s a hoax
but...

20. ...OR YOU CAN JUST GET
A SOCIAL MEMORIES BOOK

21. CHASE AND WIN
YOUR MINI
IN AN A.R. GAME

22. HEINEKEN STAR PLAYER ALLOWS YOU
TO INTERACT IN REAL TIME WITH
YOUR FAVOURITE TEAM DURING UEFA
CHAMPION’S LEAGUE MATCH

23. DECODE JAY-Z STORY THROUGH
PHYSICAL AND DIGITAL WORLD

24. PHYSICAL
FACEBOOK CHECK-IN
FOR COCA-COLA FANS

25. WE ARE DEVELOPING INTO
AN ‘UBIQUITOUS NETWORK SOCIETY’

26. Connected tissues across
offline and online life.
How can we mix and influence
the two behaviours?
IMPLICATIONS
1.
2.

27. Crowd-sourcing your life
TREND

28. It’s not information overload,
it’s filter failure.” Clay Shirky, writer & consultant“

29. GOOGLE MIGHT BE
THE BRAIN OF THE
WORLD BUT…
WE ARE EXPERIENCING
INFORMATION OVERLOAD.
People are connected
up to 12 hours a day.
People see more than 34 billion
bits information per day (that’s 2
books per day).
Human absorption rate is
126 bits per second.
And we have limited time for
information intake: 24 hours a day
= 1.441 minutes a day.

30. PEOPLE ARE
CROWDSOURCING
THEIR LIFE THROUGH
THEIR SOCIAL NETWORKS
My decisions are being made over here.

32. WELCOME TO #SMARTERWEB
90% of consumers trust peers recommendation & only 14% trust advertisements.

33. DORITOS ‘CRASH THE SUPERBOWL’
PIONEERED THE POWER OF
CONSUMER-CREATED CONTENT
BY AIRING FAN-MADE
COMMERCIALS

34. GOOGLE RED BULL STREET ART VIEW
CLAIMS TO BUILD THE WORLD’S LARGEST
STREET ART COLLECTION THROUGH THE
POWER OF COMMUNITY

35. NIKE TRUE CITY
TO MAKE THE CITY YOURS
INSPIRES & EMPOWERS YOU

36. LEGO ENABLES YOU TO
DESIGN YOUR OWN
DREAM LEGO SET

37. Social curation is the organic
default.
Be useful, help people to filter
out the white noise.
Your ‘otaku’ is one of your
biggest asset. Acknowledge
them. Appreciate them.
IMPLICATIONS
1.
2.
3.

38. Looking to the East
TREND

39. The marketing world is
global but the consumer is
local and needs to be
engaged & activated
locally.” Paul Bulcke, CEO Nestlé
“

40. INTRODUCING CHINA,
THE WORLD’S NEW CONSUMERS

41. Today, China is the world’s second largest economy. By 2050,
it is predicted that China will be approximately twice the size
of the United States in purchasing power parity terms.

42. 457 million internet users.
Chinese spend 70% of their leisure time online.
62% of Chinese internet user are mobile online.
30% of Chinese access social media via their mobile phone.

43. If Facebook were a
country, it’d be the
world’s 3rd largest
country. Yet Twitter,
Facebook, YouTube
and Google are not
welcomed in China.
THEGREATFIREWALLOF2.0

44. CAN YOU GUESS THE BRAND’S LOGOS?

46. PROUD TO BE
‘MADE IN CHINA’山寨
SHAN ZAI

47. Chinese people are extremely
aspirational and also extremely
ethnocentric.They want to see
an idealised future, and they
view their future as Chinese.
They want to engage with the
world on their terms.” Tom Doctorrof
“

48. EMMA WATSON & TOM CRUISE
JOINED SINA WEIBO IN ORDER
TO REACH THEIR CHINESE FANS
50,000 followers
within 2 days

49. UNIQLO LUCKY LINE CONNECTS
CHINA, JAPAN, AND TAIWAN

50. VW CHINA IS THE GLORIOUS PEOPLE’S CAR

51. GONG LI, SHU QI, AND JOAN CHEN WILL
WHISK YOU THROUGH THREE CHINA’S
MOST WELL KNOWN CITIES
THROUGH
GONG LI, SHU QI, AND JOAN CHEN WILL
MOST WELL KNOWN CITIES

52. JOHNIE WALKER TAPS
HAN-HAN TO
REPRESENT CHINA
YOUTH’S DREAM

53. MAO’S OLD SHWATCH IS 老乱 (LAO LEOW)

54. Don’t be oblivious to the
narratives of others.
Be prepared to face tough
competition from local brands.
The rise of the East doesn’t
mean the end of the West.
IMPLICATIONS
1.
2.
3.

55. fin.by @juliabanana