A sneak peek inside
global trends by @juliabanana
When gaming invades real life
TREND
Not everybody likes games,
but everybody likes playing.”
Kudo Tsunoda, Creative Director Microsoft Kinect
“
One/Games create urgent
optimism.
Two/Games create tight
social groups.
Three/Games create
blissful productivity.
Four/Gam...
By age 21,
the average
American will
have spent more
than 10,000 hours
playing video
games.
53% of Facebook
users play gam...
OUR DAILY LIFE HAS BEEN
HACKED AND AMPLIFIED
LEVEL UP YOUR LIFE WITH:
WE ARE ENTERING
THE WORLD OF
GAMIFICATIONS
IT IS MORE THAN JUST
ECO-FRIENDLY DRIVING
WITH FIAT ECO:DRIVE
NIKE+ MAKES
RUNNING FUN
PICK YOUR SIDE &
START PLAYING
GET YOUR GAGA-VILLE AND BING-VILLE
Gamification of life
Be entertaining & rewarding
or you will be ignored.
IMPLICATIONS
1.
2.
Always on digital eco-system
TREND
2 BILLION PEOPLE
ONLINE AND
COUNTING…
One family. One room. Four screens. Four realities.
MERGING TOGETHER
OFFLINES-ONLINES ARE
3 in 5 gay couples meet online
1 in 5 couples meet online
1 in 5 divorces are blamed on
What happens in Vegas stays on…
ON...
YOUR VIP TREATMENT
YOUR ‘KLOUT’ DETERMINES
GETTING YOUR OWN
FACEBOOK FRIENDS TATTOO
DOESN’T SOUND THAT CRAZY
It’s a hoax
but...
...OR YOU CAN JUST GET
A SOCIAL MEMORIES BOOK
CHASE AND WIN
YOUR MINI
IN AN A.R. GAME
HEINEKEN STAR PLAYER ALLOWS YOU
TO INTERACT IN REAL TIME WITH
YOUR FAVOURITE TEAM DURING UEFA
CHAMPION’S LEAGUE MATCH
DECODE JAY-Z STORY THROUGH
PHYSICAL AND DIGITAL WORLD
PHYSICAL
FACEBOOK CHECK-IN
FOR COCA-COLA FANS
WE ARE DEVELOPING INTO
AN ‘UBIQUITOUS NETWORK SOCIETY’
Connected tissues across
offline and online life.
How can we mix and influence
the two behaviours?
IMPLICATIONS
1.
2.
Crowd-sourcing your life
TREND
It’s not information overload,
it’s filter failure.” Clay Shirky, writer & consultant“
GOOGLE MIGHT BE
THE BRAIN OF THE
WORLD BUT…
WE ARE EXPERIENCING
INFORMATION OVERLOAD.
People are connected
up to 12 hours ...
PEOPLE ARE
CROWDSOURCING
THEIR LIFE THROUGH
THEIR SOCIAL NETWORKS
My decisions are being made over here.
WELCOME TO #SMARTERWEB
90% of consumers trust peers recommendation & only 14% trust advertisements.
DORITOS ‘CRASH THE SUPERBOWL’
PIONEERED THE POWER OF
CONSUMER-CREATED CONTENT
BY AIRING FAN-MADE
COMMERCIALS
GOOGLE RED BULL STREET ART VIEW
CLAIMS TO BUILD THE WORLD’S LARGEST
STREET ART COLLECTION THROUGH THE
POWER OF COMMUNITY
NIKE TRUE CITY
TO MAKE THE CITY YOURS
INSPIRES & EMPOWERS YOU
LEGO ENABLES YOU TO
DESIGN YOUR OWN
DREAM LEGO SET
Social curation is the organic
default.
Be useful, help people to filter
out the white noise.
Your ‘otaku’ is one of your
...
Looking to the East
TREND
The marketing world is
global but the consumer is
local and needs to be
engaged & activated
locally.” Paul Bulcke, CEO Nes...
INTRODUCING CHINA,
THE WORLD’S NEW CONSUMERS
Today, China is the world’s second largest economy. By 2050,
it is predicted that China will be approximately twice the si...
457 million internet users.
Chinese spend 70% of their leisure time online.
62% of Chinese internet user are mobile online...
If Facebook were a
country, it’d be the
world’s 3rd largest
country. Yet Twitter,
Facebook, YouTube
and Google are not
wel...
CAN YOU GUESS THE BRAND’S LOGOS?
PROUD TO BE
‘MADE IN CHINA’山寨
SHAN ZAI
Chinese people are extremely
aspirational and also extremely
ethnocentric.They want to see
an idealised future, and they
v...
EMMA WATSON & TOM CRUISE
JOINED SINA WEIBO IN ORDER
TO REACH THEIR CHINESE FANS
50,000 followers
within 2 days
UNIQLO LUCKY LINE CONNECTS
CHINA, JAPAN, AND TAIWAN
VW CHINA IS THE GLORIOUS PEOPLE’S CAR
GONG LI, SHU QI, AND JOAN CHEN WILL
WHISK YOU THROUGH THREE CHINA’S
MOST WELL KNOWN CITIES
THROUGH
GONG LI, SHU QI, AND JO...
JOHNIE WALKER TAPS
HAN-HAN TO
REPRESENT CHINA
YOUTH’S DREAM
MAO’S OLD SHWATCH IS 老乱 (LAO LEOW)
Don’t be oblivious to the
narratives of others.
Be prepared to face tough
competition from local brands.
The rise of the E...
fin.by @juliabanana
A sneak peek inside global trend part 1
A sneak peek inside global trend part 1
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A sneak peek inside global trend part 1

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One of the trend deck that I created this summer for workshop with a global FMCG client. Cleaned it up so it is more public friendly. And now I need to finish the part 2. Topic includes: Life Gamification, Always On Digital System, Crowdsourcing Your Life, Looking to the East.

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A sneak peek inside global trend part 1

  1. 1. A sneak peek inside global trends by @juliabanana
  2. 2. When gaming invades real life TREND
  3. 3. Not everybody likes games, but everybody likes playing.” Kudo Tsunoda, Creative Director Microsoft Kinect “
  4. 4. One/Games create urgent optimism. Two/Games create tight social groups. Three/Games create blissful productivity. Four/Games create meaning. WHY EVERYBODY LIKES GAMES? Jane MacGonigal, game designer & TED Talk speaker FUN REWARDING MOTIVATING SOCIAL
  5. 5. By age 21, the average American will have spent more than 10,000 hours playing video games. 53% of Facebook users play games 500+ MILLION USERS 50% of Facebook log-ins are specifically to play games & 69% of gamers are women. GAMES NO LONGER EXCLUSIVELY BELONG TO GEEKS
  6. 6. OUR DAILY LIFE HAS BEEN HACKED AND AMPLIFIED
  7. 7. LEVEL UP YOUR LIFE WITH:
  8. 8. WE ARE ENTERING THE WORLD OF GAMIFICATIONS
  9. 9. IT IS MORE THAN JUST ECO-FRIENDLY DRIVING WITH FIAT ECO:DRIVE
  10. 10. NIKE+ MAKES RUNNING FUN
  11. 11. PICK YOUR SIDE & START PLAYING
  12. 12. GET YOUR GAGA-VILLE AND BING-VILLE
  13. 13. Gamification of life Be entertaining & rewarding or you will be ignored. IMPLICATIONS 1. 2.
  14. 14. Always on digital eco-system TREND
  15. 15. 2 BILLION PEOPLE ONLINE AND COUNTING…
  16. 16. One family. One room. Four screens. Four realities. MERGING TOGETHER OFFLINES-ONLINES ARE
  17. 17. 3 in 5 gay couples meet online 1 in 5 couples meet online 1 in 5 divorces are blamed on What happens in Vegas stays on… ONLINE & OFFLINE ARE INFLUENCING EACH OTHER
  18. 18. YOUR VIP TREATMENT YOUR ‘KLOUT’ DETERMINES
  19. 19. GETTING YOUR OWN FACEBOOK FRIENDS TATTOO DOESN’T SOUND THAT CRAZY It’s a hoax but...
  20. 20. ...OR YOU CAN JUST GET A SOCIAL MEMORIES BOOK
  21. 21. CHASE AND WIN YOUR MINI IN AN A.R. GAME
  22. 22. HEINEKEN STAR PLAYER ALLOWS YOU TO INTERACT IN REAL TIME WITH YOUR FAVOURITE TEAM DURING UEFA CHAMPION’S LEAGUE MATCH
  23. 23. DECODE JAY-Z STORY THROUGH PHYSICAL AND DIGITAL WORLD
  24. 24. PHYSICAL FACEBOOK CHECK-IN FOR COCA-COLA FANS
  25. 25. WE ARE DEVELOPING INTO AN ‘UBIQUITOUS NETWORK SOCIETY’
  26. 26. Connected tissues across offline and online life. How can we mix and influence the two behaviours? IMPLICATIONS 1. 2.
  27. 27. Crowd-sourcing your life TREND
  28. 28. It’s not information overload, it’s filter failure.” Clay Shirky, writer & consultant“
  29. 29. GOOGLE MIGHT BE THE BRAIN OF THE WORLD BUT… WE ARE EXPERIENCING INFORMATION OVERLOAD. People are connected up to 12 hours a day. People see more than 34 billion bits information per day (that’s 2 books per day). Human absorption rate is 126 bits per second. And we have limited time for information intake: 24 hours a day = 1.441 minutes a day.
  30. 30. PEOPLE ARE CROWDSOURCING THEIR LIFE THROUGH THEIR SOCIAL NETWORKS My decisions are being made over here.
  31. 31. WELCOME TO #SMARTERWEB 90% of consumers trust peers recommendation & only 14% trust advertisements.
  32. 32. DORITOS ‘CRASH THE SUPERBOWL’ PIONEERED THE POWER OF CONSUMER-CREATED CONTENT BY AIRING FAN-MADE COMMERCIALS
  33. 33. GOOGLE RED BULL STREET ART VIEW CLAIMS TO BUILD THE WORLD’S LARGEST STREET ART COLLECTION THROUGH THE POWER OF COMMUNITY
  34. 34. NIKE TRUE CITY TO MAKE THE CITY YOURS INSPIRES & EMPOWERS YOU
  35. 35. LEGO ENABLES YOU TO DESIGN YOUR OWN DREAM LEGO SET
  36. 36. Social curation is the organic default. Be useful, help people to filter out the white noise. Your ‘otaku’ is one of your biggest asset. Acknowledge them. Appreciate them. IMPLICATIONS 1. 2. 3.
  37. 37. Looking to the East TREND
  38. 38. The marketing world is global but the consumer is local and needs to be engaged & activated locally.” Paul Bulcke, CEO Nestlé “
  39. 39. INTRODUCING CHINA, THE WORLD’S NEW CONSUMERS
  40. 40. Today, China is the world’s second largest economy. By 2050, it is predicted that China will be approximately twice the size of the United States in purchasing power parity terms.
  41. 41. 457 million internet users. Chinese spend 70% of their leisure time online. 62% of Chinese internet user are mobile online. 30% of Chinese access social media via their mobile phone.
  42. 42. If Facebook were a country, it’d be the world’s 3rd largest country. Yet Twitter, Facebook, YouTube and Google are not welcomed in China. THEGREATFIREWALLOF2.0
  43. 43. CAN YOU GUESS THE BRAND’S LOGOS?
  44. 44. PROUD TO BE ‘MADE IN CHINA’山寨 SHAN ZAI
  45. 45. Chinese people are extremely aspirational and also extremely ethnocentric.They want to see an idealised future, and they view their future as Chinese. They want to engage with the world on their terms.” Tom Doctorrof “
  46. 46. EMMA WATSON & TOM CRUISE JOINED SINA WEIBO IN ORDER TO REACH THEIR CHINESE FANS 50,000 followers within 2 days
  47. 47. UNIQLO LUCKY LINE CONNECTS CHINA, JAPAN, AND TAIWAN
  48. 48. VW CHINA IS THE GLORIOUS PEOPLE’S CAR
  49. 49. GONG LI, SHU QI, AND JOAN CHEN WILL WHISK YOU THROUGH THREE CHINA’S MOST WELL KNOWN CITIES THROUGH GONG LI, SHU QI, AND JOAN CHEN WILL MOST WELL KNOWN CITIES
  50. 50. JOHNIE WALKER TAPS HAN-HAN TO REPRESENT CHINA YOUTH’S DREAM
  51. 51. MAO’S OLD SHWATCH IS 老乱 (LAO LEOW)
  52. 52. Don’t be oblivious to the narratives of others. Be prepared to face tough competition from local brands. The rise of the East doesn’t mean the end of the West. IMPLICATIONS 1. 2. 3.
  53. 53. fin.by @juliabanana

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